A period-limited pop-up shop is coming to Samantha Thavasa LUMINE SHINJUKU from September 17 (Thu) to September 23 (Wed), 2026, featuring PINOWASSAN — a lifestyle brand for dogs and their owners jointly developed by SGF Co., Ltd. and Kanna Hashimoto. On opening day, a special event with Kanna Hashimoto herself is also planned.
About PINOWASSAN
"Always together, as a family. ― いつも一緒に、家族として ―"
PINOWASSAN was born from Kanna Hashimoto's feelings for her beloved dogs — members of her own family — together with her manager's dog. The brand offers apparel and dog goods designed to be enjoyed in matching sets, making time spent with a dog more comfortable and special.
Beyond life with a dog today, the brand also values a sustainable future in which all living beings can thrive together.
A "No Sale" Commitment
For select owner-wear items, PINOWASSAN follows a "no sale" policy and does not discount these products. The idea is to value each piece for the long term rather than following trends, believing that everyday use alongside a beloved dog for years to come is itself a form of kindness toward the future. An original tag carrying this message is attached to the eligible items.
About Kanna Hashimoto
Born in 1999, Kanna Hashimoto is a Japanese actress who has appeared in numerous films and television dramas, often in leading roles, as well as in commercials and variety programs. She has played the lead role of Chihiro in the stage adaptation of Studio Ghibli's Spirited Away since its 2022 debut at Tokyo's Imperial Theatre, continuing in later stagings overseas, and has hosted NHK's Kohaku Uta Gassen for three consecutive years.
Pop-Up Shop: LUMINE SHINJUKU
Starting September 17 (Thu), 2026, a period-limited pop-up shop will be held at Samantha Thavasa, LUMINE 2/2F, LUMINE SHINJUKU. Debut-commemorative items, along with apparel and carry bags to enjoy with a dog, will be on display and for sale.
Special Event Details
Date and time: September 17 (Thu), 2026, 2:50 PM – 3:45 PM
Purchase location: Samantha Thavasa, LUMINE 2/2F, LUMINE SHINJUKU
On September 17 (Thu), numbered tickets will be distributed from 9:30 AM to the first 50 customers wishing to take part in the special event. Customers holding a numbered ticket who purchase PINOWASSAN and Samantha Thavasa merchandise totaling ¥50,000 or more (tax included), including at least one PINOWASSAN item, will receive a special-event participation ticket.
At the special event, Kanna Hashimoto will personally hand each participant a PINOWASSAN original postcard bearing her autograph.
- Numbered ticket distribution: From 9:30 AM, first 50 customers
- Distribution location: LUMINE SHINJUKU, LUMINE 2, B1F, along Koshu Kaido, at the head of the glass frontage beside "Now on Cheese♪"
- Eligible purchase time: 11:00 AM – 2:45 PM
- Special event: 2:50 PM – 3:45 PM
- Purchase location: Samantha Thavasa, LUMINE 2/2F, LUMINE SHINJUKU
Please check the purchase time slot printed on your numbered ticket. The meeting time and venue for the special event will be announced on the participation ticket issued once the purchase requirement is met. Even when using the LUMINE Card 10% discount, the ¥50,000 (tax included) participation requirement is based on the price before the discount is applied. Event details and times are subject to change without notice.
Pop-Up Shop Overview
Shop-Limited Novelty Gift
Customers who purchase ¥50,000 or more (tax included) including PINOWASSAN merchandise will receive a PINOWASSAN original postcard (unsigned) while supplies last, for the first 50 customers.
Postcards will be handed over at the register at the time of purchase. This is a separate campaign from the special event, and the 50 available are limited to shop customers, excluding the 50 special-event participants. Postcards are not handed over personally by Kanna Hashimoto and do not carry her autograph. The offer ends once the allotted supply is gone.
PINOWASSAN Debut Lineup
Dog Carry Bags (Backpack / Sling)
Made from a lightweight, durable neoprene material for a light, water-resistant finish. Features include a removable, washable cushion and a water-bottle holder for comfortable outings. Price range: ¥30,800–¥31,900 (tax included).
Neoprene is a type of synthetic rubber especially valued for its water and weather resistance. Soft to the touch and easy on the body, it gently cushions a beloved dog. With just the right thickness while staying light, it suits everything from daily walks to outings.
Human Wear
The lineup includes T-shirts, polo shirts, sweatshirts, hoodies, and pants, finished with simple, refined logo embroidery, a relaxed silhouette, and a focus on comfortable, high-quality fabric. Price range: ¥14,300–¥28,600 (tax included).
Partner Wear (Dog Wear)
The lineup includes T-shirts, polo shirts, sweatshirts, and hoodies, designed for ease of movement and ease of dressing to keep a dog comfortable. Made from the same fabric as the human wear line, it lets owners and dogs enjoy matching, everyday looks together. Price range: ¥9,900–¥14,850 (tax included).
