atmoscon 2026 (アトモスコン), an urban culture festival where sneakers, music, fashion and art intersect, will be held over two days, Saturday, October 31 and Sunday, November 1, 2026, at Shinjuku Sumitomo Building in Shinjuku, Tokyo. The event is hosted by atmos and billed as one of Japan's largest festivals of its kind.
This year's theme is "PLAYGROUND for Next Generations," and the festival is evolving further into an experience-focused event. Rather than simply looking at and buying products, visitors can spend the whole day at a "playground" that takes over two levels of Shinjuku Sumitomo Building, above ground and underground, with everything from live music to special brand booths, all tied in with sneakers and fashion.
Newly announced details include the lineup of items that will go on sale early at the venue, such as brand collaborations, exclusive designs, and atmos and atmos pink limited models. CYBER RUI and GPP have also been added to the music live stage in the B1F 地下ホール (underground hall).
Tickets
Tickets can be purchased on the official ticket page: https://www.atmos-tokyo.com/lp/atmoscon-ticket
Early-Release Items at atmoscon 2026
Collaborations, exclusive designs, and atmos and atmos pink limited models will be sold in limited quantities at atmoscon 2026, ahead of their general release. Only some of the items have been announced so far. The products below are listed in alphabetical order by brand.
adidas Originals ZX8000 atmos G-SNK 13 "Chlorophyll"
- Price: ¥18,700 (tax included)
- Sizes: 24.0–29.0 cm, 30.0 cm, 31.0 cm
- Booth: atmos
BIRKENSTOCK Boston Stars
- Price: ¥28,600 (tax included)
- Sizes: 23.0–29.0 cm
- Booth: atmos
CONVERSE PRO LEATHER J OX / AT
- Price: ¥36,300 (tax included)
- Sizes: 25.5–28.0 cm, 29.0 cm, 30.0 cm
- Booth: atmos
atmos x Denki Groove x Crocs EchoⅡ (CROCS)
- Price: ¥16,500 (tax included)
- Sizes: 22.0–30.0 cm
- Booth: atmos
FILA GLIO LACE
- Price: ¥12,100 (tax included)
- Sizes: 22.5–26.0 cm
- Booth: atmos pink
FILA BALLET V2 LUX
- Price: ¥11,000 (tax included)
- Sizes: 22.5–26.0 cm
- Booth: atmos pink
HOKA Tor Ultra Lo
- Price: ¥38,500 (tax included)
- Sizes: 26.0–29.0 cm
- Booth: atmos
KEEN JASPER ZIONIC “Bee Nice”
- Price: ¥22,000 (tax included)
- Sizes: 23.0–28.0 cm
- Booth: atmos
Merrell MOAB 3 SYNTHETIC GTX® “FOXTAIL CAMO”
- Price: ¥26,400 (tax included)
- Sizes: 24.0–29.0 cm, 30.0 cm
- Booth: atmos
New Balance Abzorb 2000 "Yin-Yang"
- Price: ¥25,300 (tax included)
- Sizes: 23.0–29.0 cm, 30.0 cm
- Booth: atmos
northwave x Chainsaw Man (NORTHWAVE)
- Price: ¥27,280 (tax included)
- Sizes: 23.0 cm, 24.0 cm, 25.0–27.0 cm, 28.0 cm, 28.5 cm, 29.5 cm
- Booth: atmos
PUMA SPEEDCAT WEDGE ATMOS PINK
- Price: ¥20,900 (tax included)
- Sizes: 23.0–26.0 cm
- Booth: atmos pink
PUMA SPEEDCAT ATMOS PINK
- Price: ¥17,600 (tax included)
- Sizes: 23.5–29.0 cm
- Booth: atmos pink
ROCKFISH WEATHERWEAR X ATMOS PINK BRYN VELCRO SNEAKERS V2 (ROCK FISH WEATHERWEAR)
- Price: ¥19,800 (tax included)
- Sizes: 23.0–25.0 cm
- Booth: atmos pink
SALOMON XT-EVO ATMOS
- Price: ¥30,800 (tax included)
- Sizes: 23.0–29.5 cm, 30.5 cm
- Booth: atmos
Saucony Progrid Omni 9 “Pink Flamingo”
- Price: ¥29,700 (tax included)
- Sizes: 24.0–28.0 cm, 29.0 cm, 30.0 cm, 31.0 cm
- Booth: atmos
47 x ATMOS PINK (’47)
- Price: ¥5,280 (tax included)
- Sizes: One size
- Booth: atmos pink
Item details can be checked on the official website and social media, which are updated from time to time.
- Official website: https://www.atmos-tokyo.com/lp/atmoscon
- Official Instagram: https://www.instagram.com/atmoscon/
B1F Live Performances
The lineup spans pop to dance music. Artists are listed in alphabetical order.
Day 1: Saturday, October 31
- CYBER RUI
- Dr.SWAG (KAITA & KAZtheFIRE)
- KID PHENOMENON
- TAKARA
Day 2: Sunday, November 1
- CANDY TUNE
- Girls²
- GPP
- iiONDO
- moxymill
- OWV
- ONE OR EIGHT
- Sandara Park
- TeddyLoid
- WOLF HOWL HARMONY
atmos pink SPECIAL RUNWAY
On Day 2, atmos pink will present a fashion show featuring its 2026 FALL & Winter collection, combining street culture and sneaker fashion. Guest models who are popular mainly among Gen Z will appear on the "atmos pink SPECIAL RUNWAY."
Guest models (listed in Japanese syllabary order):
- 小川桜花 (Girls²)
- 表すみれ
- 立花琴未 (CANDY TUNE)
- 鶴屋美咲 (Girls²)
- 富田鈴花
- 菱田未渚美 (Girls²)
- 南なつ (CANDY TUNE)
- 三原羽衣
- 山口綺羅 (Girls²)
- and more
Event Information
| Event name | atmoscon 2026 (pronounced アトモスコン・ニセンニジュウロク in Japanese) |
| Theme | PLAYGROUND for Next Generations |
| Dates | Saturday, October 31 and Sunday, November 1, 2026 |
| Venue | Shinjuku Sumitomo Building, 三角広場 (Sankaku Hiroba) / 新宿住友地下ホール |
| Address | 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo |
| Organizer | Foot Locker atmos Japan LLC |
| Official website | https://www.atmos-tokyo.com/lp/atmoscon |
