Two new beer venues, "Sapporo Draft Beer Black Label BEER AJITO" and "YEBISU BEER HALL TOKYO," opened on October 27 (Tuesday) on the 4th floor of the Ginza Lion Building, which is operated by Sapporo Lion Co., Ltd., a Sapporo Beer group company.
Ginza is where Japan's first beer hall opened in 1899, and the two new venues let visitors experience the appeal of Black Label and Yebisu respectively.
At "Sapporo Draft Beer Black Label BEER AJITO," visitors can enjoy the depth of Black Label, with each glass taking on its own character depending on the glass and the way it is poured. At "YEBISU BEER HALL TOKYO," a modern premium beer hall experience combines a variety of Yebisu beers, seasonal dishes, service and conversation with others.
"YEBISU BEER HALL TOKYO" at opening
"YEBISU BEER HALL TOKYO" at opening
"Sapporo Draft Beer Black Label BEER AJITO" at opening
Sapporo Draft Beer Black Label BEER AJITO
Discover Your Own Glass of Beer from a Variety of Glasses and Four Pouring Styles
With the concept of "a hideaway where adults enjoy beer in their own way," this is a members-only beer bar for CLUB Black Label members.
The bar has a variety of glasses that differ in shape, material and size. Guests can discover new sides of Black Label while enjoying how the aroma, taste and mouthfeel change with each combination of glass and pouring style.
Four pouring styles are offered: "The Perfect Black Label," "First" and "Hybrid," plus "Twin," which is original to BEER AJITO.
Three Ways to Enjoy
1. Choose a Glass That Suits Your Mood
For each glass, guests choose a favorite from dozens of glasses that differ in shape and material.
2. Taste the Character of Each Pouring Style
Even with the same Black Label, the foam, aroma, throat feel and mouthfeel change depending on how it is poured.
3. Find Your Favorite Glass of Beer
By trying different combinations of glass and pouring style, guests can discover their own way of enjoying Black Label.
YEBISU BEER HALL TOKYO
Enjoy a Variety of Yebisu and Seasonal Dishes Along with the Space and Service
With the concept of "a premium beer hall from Yebisu, which created Japan's first beer hall," this venue offers the fun of a beer hall suited to modern lifestyles.
The menu features seven seasonal dishes made with seasonal ingredients, along with a variety of Yebisu beers. Through conversations with the staff and the sense of togetherness inside the hall, guests can enjoy the lively, uplifting atmosphere unique to a beer hall.
Yebisu Beer is served in original tumblers that reinterpret, in a modern way, the tumblers used in beer halls in 1899.
Three Ways to Enjoy
1. Taste a Variety of Yebisu
The lineup includes Yebisu Beer, Yebisu Premium Black, Kohaku Yebisu Premium Amber, Yebisu Premium Ale and limited-time products.
2. Enjoy Pairings with Seasonal Dishes
Seven seasonal dishes made with seasonal ingredients can be enjoyed together with a variety of Yebisu.
3. Enjoy the Togetherness Unique to a Beer Hall
Staff walk around the hall introducing dishes and ingredients. Conversations with the staff and the sense of togetherness throughout the venue create a special time.
Two Campaigns Celebrating the Opening
1. Original Wooden Coaster for the First 1,899 Guests
In reference to 1899, the year Japan's first beer hall opened in Ginza, the first 1,899 guests to visit "YEBISU BEER HALL TOKYO" receive an original commemorative wooden coaster made from domestic thinned timber.
2. Mosaic Art Completed with 2,700 Guests
A mosaic art project will be held in which the first 2,700 guests take part to create a single work.
Inspired by the decorative culture handed down in beer halls, such as stained glass, each visiting guest adds a part of the work. The completed work is planned to be displayed inside "YEBISU BEER HALL TOKYO."
Store Information
Sapporo Draft Beer Black Label BEER AJITO
- Address: Ginza Lion Building 4F, 7-9-20 Ginza, Chuo-ku, Tokyo
- Hours: Monday to Thursday and Sunday: 5:00 PM to 10:00 PM / Friday and Saturday: 5:00 PM to 10:30 PM
- Seats: 31 seats (the private room, 1 room for 7 guests, will open in phases)
- Prices: Four Black Label pouring styles: ¥1,000 each (tax included) / Cover charge: ¥1,000 per person (tax included). A food menu to enjoy with Black Label is also available.
- Eligibility: CLUB Black Label members. Companions of the person making the reservation can use the bar even if they are not CLUB Black Label members.
- Reservations: Apply through the dedicated reservation page within CLUB Black Label.
CLUB Black Label / Store Website
YEBISU BEER HALL TOKYO
- Address: Ginza Lion Building 4F, 7-9-20 Ginza, Chuo-ku, Tokyo
- Hours: Monday to Thursday: 5:00 PM to 10:00 PM / Friday: 5:00 PM to 10:30 PM / Saturday: 3:00 PM to 10:30 PM / Sunday: 3:00 PM to 10:00 PM
- Seats: 89 seats
- Prices: Course with a variety of Yebisu and seasonal dishes: ¥8,800 per person (tax included)
- Reservations: Apply through the reservation site. Seat-only reservations are also accepted in addition to course reservations.
The store website may be temporarily inaccessible due to maintenance.
