JR East Cross Station Development Company, which operates the in-station commercial facility GranSta Tokyo, is reopening part of the complex at 10:00 AM on Wednesday, September 16, 2026. After roughly eight months of construction that began in January 2026, the area is being reborn as a space built for everyday, easy-to-use shopping.
Under the renewal concept "FAV ZAKA" (Favorite MARUNOUCHIZAKA), the newly named Underground Marunouchi Ticket Gate Area brings together 26 shops in total — 10 entirely new brands and 11 shops returning with a renewal or rebrand, including 13 brands exclusive to Tokyo Station. Every permanent shop carries its own GranSta Tokyo–exclusive item. The lineup also includes sweets made fresh in open kitchens, a restaurant for a relaxed break inside the station, and a new space for encountering art as part of daily life — whatever the occasion, from a daily commute to a day trip, there's a "favorite" here worth stopping in for.
New Brand Openings
Ten brand-new shops are opening for the first time anywhere.
Toranoko Dou (Butter Sweets Specialty) is a Japanese-Western confectionery brand built around "butter," offering new-texture dorayaki and butter cookies. Illustrator Chiharu Sakazaki designed the shop's tiger mascot as its icon. Limited item: Toramocchi An-Butter, Caramel Mochi, and Corn Butter, ¥560 each — soft mochi-style sweets sandwiches made with French Isigny butter.
neu by sarkara is a new everyday-treats brand from sarkara, the Sangenjaya patisserie, aimed at city dwellers looking for a small reward on the way home. Limited item: Scone, ¥600, best warmed and served with confiture.
Chocolaterie & Pâtisserie ROND-POINT souvenir, from chocolatier Hirofumi Tanakamaru, is built around turning an ordinary day into a memory through seasonal fresh sweets, baked goods, and chocolate gifts. Limited item: Babel, ¥734, a fondant chocolate with a light chocolate biscuit shell layered over ganache and cream.
ÉRIE T. is a borderless sweets brand mixing traditional confections from around the world, with its look art-directed by Naomi Hirabayashi. Limited item: Cream Berliner, ¥540, a doughnut take on the German fried bread Berliner, filled with rum-raisin and cinnamon cream.
Butter Milk Lab. is the first shop from Setagaya's La Terre pâtisserie (founded 1998) built entirely around milk and butter, using rare Hokkaido Jersey milk and mascarpone. Limited item: La Crème, 3 pieces for ¥1,296, fresh cream and mascarpone sandwiched in a mascarpone-enriched dough.
TOKYO PASTA STATION is a fresh-pasta restaurant built on a "restaurant experience in three minutes" concept, with pasta made to order in an open kitchen. Limited item: Tokyo Ravioli, ¥1,900, a plate of three ravioli — beef ragu, spinach with kale-ricotta mousse, and squid ink with shrimp.
A Bite Coffee, a new brand from BAKE, turns the aroma, bitterness, and richness of coffee into confections. Limited item: A Bite Coffee Cookies, 4 pieces for ¥1,458, coffee cookies sandwiching a dark chocolate and espresso-sauce center.
Marche Bloom is a cookie specialty shop styled after a flower shop, built on the idea of gifting sweets the way one gifts flowers. Limited item: Chouchou Bloom cookie tins in Flower Garden (¥1,512) and Lily Base (¥1,620) flavors, floral- and clover-shaped butter cookies.
Hobonichi Techo Store carries the full lineup of Hobonichi's planners, with staff on hand to help shoppers choose the right one. Limited item: Hobonichi Techo weeks Suica no Penguin/Tokyo, ¥3,190 (Japanese edition) or ¥3,300 (English edition), featuring the Suica penguin posed in front of Tokyo Station's Marunouchi building.
Spiral Rendezvous Store is the first shop from Aoyama's SPIRAL art center, offering goods born from its "Rendezvous Project," which connects craftspeople and artists. Limited item: an original sticker set by illustrator Misako Naka from her "Cat and a Walking Path" series, 2 for ¥715, pairing Tokyo Station with a wandering cat.
First-Time Shops at Tokyo Station
Five more shops are opening at Tokyo Station for the first time.
Fortnum & Mason, the British royal warrant holder founded in 1707 on Piccadilly, opens its first Japan takeaway-only tea stand. Limited item: Milk Tea (Irish Breakfast), M ¥649 / L ¥693, blending Assam and Kenyan tea leaves.
The Little BAKERY Tokyo, a "French American" bakery that opened in Harajuku in 2017, also carries its sister brand GOOD TOWN DOUGHNUTS. Limited item: Cookies & Cream Chocolate Doughnut (¥594) and Tokyo Black Matcha Doughnut (¥486), both exclusive to Tokyo Station.
KIJITORA makes every item gluten-free, replacing wheat with rice, brown rice, and soybeans. Limited item: Almond Butter Monaka + Pistachio Butter Monaka set, ¥1,209, wafer sandwiches filled with Tamba Dainagon red bean paste and nut butter.
Tamago Senmon Motosue, an egg-focused confectioner rooted in the Sumihei ryokan on the Tango Peninsula, offers carefully made egg sweets. Limited item: Rich Custard Choux, ¥480, made fresh in an on-site kitchen and limited to 100 a day.
THE CITY BAKERY + Bar & Grill, the New York bakery founded in Union Square in 1990 and first opened in Japan (Osaka) in 2013, arrives with a bakery-restaurant format. Limited item: Camembert & Ham Croissant Sandwich, ¥993, built on the brand's signature pretzel croissant.
Tokyo Station Exclusive Shops
Seven shops are opening in versions found only at Tokyo Station, most as renewed or rebranded returns.
Tokyo Kissa Merry, a new brand from Merry Chocolate, is imagined as a café stumbled into in a dream, with chocolates inspired by sparkling soda and bittersweet pudding. Limited item: Tokyo Chocolat Sablé, 20 pieces for ¥2,592, cacao sablés layered with pistachio paste.
HENRI CHARPENTIER Atelier Tokyo, the Hyogo dessert brand founded in 1969 in Ashiya as a "café where you can also eat sweets," returns with a seasonal showpiece. Limited item: Yamanashi Shine Muscat Napoleon Pie, ¥5,400, a pastry layering shine muscat syrup through genoise and lightly sweetened custard cream.
Naruto Kintoki Honpo Kurio Shoten's new brand "Imonomi" is built entirely around Naruto Kintoki sweet potato from Tokushima Prefecture. Limited item: Fuku, ¥216 per piece, a monaka wafer shaped after the region's sea bream specialty and filled with sweet potato paste.
Kyobashi Sembikiya Shunkan, a fruit specialist founded in 1881, is known for cup desserts built around carefully chosen seasonal fruit. Limited item: Shunkan Parfait with Nagano Purple, ¥1,296, almond tofu topped with the seasonal Nagano Purple grape, available through late September.
Caffarel -Il Gianduia- is a concept shop from the Turin chocolate house founded in 1826, birthplace of gianduja chocolate. Limited item: Caffarel Selezione Gianduia Tokyo Station, 7 pieces for ¥2,700, a box that opens to reveal an illustration of the dome ceiling inside Tokyo Station's Marunouchi building.
Kamawanu GIFT STAND offers Tokyo Station–exclusive tenugui goods with gift wrapping and embroidery services available in-store. Limited item: Komon & Message furoshiki (¥4,620) and bandana (¥3,080), available in 13 traditional-pattern designs.
INDEN-YA × JIZAING brings new flavor to inden, the traditional craft pairing deerskin with lacquer. Limited item: a Tokyo Station Marunouchi Building–pattern coin purse, ¥3,630, lacquered in a rising-cloud design inspired by the station's architecture.
Renewed and Rebranded Shops
Three more shops return in a renewed or relocated form.
Ivorish MAISON is a new brand from the French toast specialist Ivorish, built around appareil, the egg-milk-vanilla custard base central to Ivorish's French toast. Limited item: Soufflé Cake, ¥1,620, made from that same appareil.
Hitotsubu Kanro, Kanro's candy shop built on the idea of the joy in giving and receiving a single piece of candy, returns with a Tokyo Station–only set. Limited item: グミッツェル Tin Set of 6, ¥1,600, a train-motif tin holding the brand's popular グミッツェル gummies in six flavors.
Nakagawa Masashichi Shoten, the 300-year-old Nara lifestyle-goods maker working with roughly 800 artisans nationwide, relocates within GranSta Tokyo. Limited item: GranSta Tokyo–exclusive embroidered eco bag (¥2,530), socks (¥2,090), and towel handkerchief (¥1,540), each featuring a deer paired with a travel bag.
A Rotating Pop-Up Space
POP UP GRANSTA MARU, a sundries corner whose theme changes on a rotating basis, opens its first run as W STAND from September 16 through 27. The pop-up pairs two brands: necktie label Giraffe, designed to raise the "temperature" of whoever wears it, and room spray IN ANGER, a spicy, fresh scent made to shift the mood of a room in a single spray.
Full Store Lineup
| Shop | Category | Highlights |
|---|---|---|
| Fortnum & Mason | Tea stand | Renewal, first tea stand at Tokyo Station |
| neu by sarkara | Confectionery | New brand, first in commercial facilities, first at Tokyo Station |
| Chocolaterie & Pâtisserie ROND-POINT souvenir | Confectionery | New brand, Tokyo Station exclusive, first in commercial facilities, first at Tokyo Station |
| The Little BAKERY Tokyo | Confectionery | First in commercial facilities, first at Tokyo Station |
| KIJITORA | Japanese-Western confectionery | First at Tokyo Station |
| Toranoko Dou | Japanese-Western confectionery | New brand, Tokyo Station exclusive, first in commercial facilities |
| HENRI CHARPENTIER Atelier Tokyo | Confectionery | Tokyo Station exclusive, rebranding |
| Naruto Kintoki Honpo Kurio Shoten "Imonomi" | Japanese confectionery | Tokyo Station exclusive, rebranding |
| ÉRIE T. | Confectionery | New brand, Tokyo Station exclusive, first in commercial facilities, first at Tokyo Station |
| Butter Milk Lab. | Confectionery | New brand, Tokyo Station exclusive, first in commercial facilities, first at Tokyo Station |
| Kyobashi Sembikiya Shunkan | Confectionery | Tokyo Station exclusive, rebranding |
| Caffarel -Il Gianduia- | Confectionery | Tokyo Station exclusive, rebranding |
| TOKYO PASTA STATION | Italian restaurant | New brand, first in commercial facilities, first at Tokyo Station |
| Tamago Senmon Motosue | Japanese-Western confectionery (live-prepared) | First in commercial facilities, first at Tokyo Station |
| A Bite Coffee | Confectionery | New brand, Tokyo Station exclusive, first in commercial facilities, first at Tokyo Station |
| Marche Bloom | Confectionery | New brand, Tokyo Station exclusive, first in commercial facilities, first at Tokyo Station |
| Hobonichi Techo Store | Stationery & sundries | New brand, first in commercial facilities, first at Tokyo Station |
| POP UP GRANSTA MARU (currently W STAND) | Rotating sundries pop-up | Sept 16–27 run |
| Ivorish MAISON | Confectionery | Rebranding |
| Spiral Rendezvous Store | Art goods | New brand, first in commercial facilities, first at Tokyo Station |
| Nakagawa Masashichi Shoten | Household goods | Relocated within GranSta Tokyo |
| Kamawanu GIFT STAND | Japanese sundries | Tokyo Station exclusive, rebranding |
| INDEN-YA × JIZAING | Japanese sundries | Tokyo Station exclusive, rebranding |
| Tokyo Kissa Merry | Confectionery | Tokyo Station exclusive, rebranding |
| Hitotsubu Kanro | Confectionery | Renewal |
| THE CITY BAKERY + Bar & Grill | Bakery restaurant | First at Tokyo Station |
A New Art Space Inside the Station
"ART WALL by SPIRAL," a wall-based art space built for encountering art as part of everyday life, opens within the renewed area. It's produced by SPIRAL, the art center in Tokyo's Aoyama neighborhood, under the theme "A Door to Wonder" — changing with the seasons and engaging the senses to bring a small, unexpected moment into everyday scenery.
Opening exhibition: kopfkino (Ayano Igarashi)
Opening the space is kopfkino, the working name of artist Ayano Igarashi. Her exhibition arranges "fantastical botanical specimens" — works pairing the natural beauty of plant forms with imagination — across the wall, inviting the crowds passing through Tokyo Station into a world of imagination.
Igarashi was born in Tokyo and graduated from Tokyo Zokei University's Department of Design, majoring in interior architecture, in 2010. After working in stage art, film art, and set decoration, she began working as a sculptor in 2020. Under the name kopfkino (German for "imagination"), she creates her fantastical botanical specimens from paper and minerals, drawing on images from plants, minerals, and natural phenomena to depict scenery caught between reality and imagination. She exhibited in the SICF 24 Exhibition division in 2023.
(C) SPIRAL / Wacoal Art Center. Photo: Tada (YUKAI)
Opening Sticker Giveaway
To mark the opening, GranSta Tokyo is giving away an original sticker featuring FAV, a character designed around the renewal concept FAV ZAKA.
- Distribution period: September 16, 2026, while supplies last
- Distribution locations: The 26 shops opening September 16 in the Underground Marunouchi Ticket Gate Area (food and sundries shops)
- How to get one: One sticker per purchase at a participating shop, while supplies last
JRE POINT Opening Campaign
GranSta Tokyo is also running a JRE POINT campaign to mark the reopening, with better odds the more a guest spends — and a nod to the 26 new shops in the top prize.
- Period: September 16–29, 2026
- Eligible shops: The 26 shops opening September 16 in the Underground Marunouchi Ticket Gate Area (food and sundries shops)
- How to enter: Register through the JRE POINT campaign site, then present JRE POINT at checkout to earn one entry for every ¥2,000 (tax included) spent
- Prizes: 800 winners total — Special Prize: 26,000 points to 26 winners; FAV Prize: 2,600 points to 100 winners; Thanks Prize: 500 points to 674 winners
Entry requires JRE POINT membership and campaign registration in advance. Points are scheduled to be awarded from November 2026 onward.
