BROWN CHEESE BROTHERS, a sweets brand built around brown cheese made from whey (a byproduct of cheesemaking), is set to relaunch on Saturday, April 25, 2026. The refreshed lineup features four varieties, including a caramel cake and baumkuchen, each offering a flavor that starts with the aroma of caramel and finishes with the richness of cheese.
What Is Brown Cheese — "The Miracle Cheese"
When producing cheese from raw milk, approximately 90% of the milk becomes a byproduct called whey. Brown cheese is created by slowly simmering this whey over time, transforming it into a product with a deep, sweet richness. The result — whey reborn through careful craftsmanship — is aptly called "the miracle cheese."
Note: This product does not meet the definition of "cheese" under Japan's Ministerial Ordinance on Component Standards for Milk and Dairy Products, but the name "brown cheese" is used here in accordance with its widely recognized common usage.
Turning Whey into a Treasure for Dairy Farmers
BROWN CHEESE BROTHERS sources its whey from partner dairy farmers in Hokkaido and the Nasu region. The brand aims to transform the challenges faced by producers into something delicious, creating a sustainable cycle where enjoying the sweets supports the future of dairy farming.
Product Lineup
BROWN CHEESE BROTHERS Caramel Cake
A Two-Layer Treat with Rich Jam and Aromatic Dough
A rich, aromatic dough made with browned butter and caramel encloses a brown cheese caramel jam filling. As the jam melts from within, it leaves a slightly bitter, deeply flavored finish of caramel and cheese.
Price: 4-piece set: 1,404 yen (tax included)
BROWN CHEESE BROTHERS Baumkuchen
Layers of Texture with Contrasting Bites
The upper layers deliver an intense caramel-and-cheese depth, while the lower layers are light and fluffy with a gentle brown cheese fragrance. A crisp sugar coating adds sweetness and texture, making this a baumkuchen full of toasty richness and delightful contrast.
Price: 4-piece set: 1,404 yen (tax included)
BROWN CHEESE BROTHERS Financier
Moist, Buttery, and Rich with a Cheese Finish
Crafted by carefully adjusting the balance of butter and brown cheese, this financier achieves a moist and deeply flavored bite. The caramel notes and rich cheese flavor are the defining characteristics.
Price: 4-piece set: 1,080 yen (tax included)
BROWN CHEESE BROTHERS Cookie Sandwich (Available from late May)
An Addictively Crisp and Crumbly Bite
A galette-style cookie sandwich with a signature crisp and crumbly texture, filled with brown cheese caramel jam sandwiched between Breton galette cookies. The balance of jam and cookie has been refined, with a more approachable thickness in this updated version.
Prices:
- Cookie Sandwich 4-piece: 1,296 yen
- Cookie Sandwich 8-piece: 2,592 yen
- Chocolate Cookie Sandwich 4-piece: 1,296 yen
- Brother Box (plain and chocolate, 6 each): 3,888 yen
(All prices tax included)
Available at all BROWN CHEESE BROTHERS stockist locations.
Meet the New Characters: Bruno and Nosto
Bruno (left, younger brother) and Nosto (right, older brother).
Hardworking Bruno busily simmers the whey, while his kind older brother Nosto watches over and cheers him on. Together, these brotherly characters represent the heart of BROWN CHEESE BROTHERS.
Origins: Norway's Beloved Brunost
Brown cheese traces its roots to Norway, where it is known as Brunost — a name derived from the Norwegian words "Brun" (brown) and "ost" (cheese). The name reflects its distinctive appearance and flavor, and the product is enjoyed widely throughout the country.
Whey Sourced from Nomori Co., Ltd.
Some of the whey used in BROWN CHEESE BROTHERS comes from Nomori Co., Ltd., a sustainable dairy operation in Nasu-machi, Tochigi. The company runs "Shinrin no Bokujyo" (Forest Farm) and "Cheese Kobo Nasu no Mori" (Nasu Forest Cheese Workshop), with a philosophy centered on the coexistence of people, nature, and animals.
At Forest Farm, around 25 Jersey cattle graze freely within the forest, producing high-quality milk that reflects the changing seasons. Retired cattle are repurposed into processed meat and leather goods, embodying a fully sustainable approach to dairy farming.
The whey generated during cheesemaking at Nasu Forest Cheese Workshop is passed on to GOOD NEWS and transformed into BROWN CHEESE BROTHERS sweets — a partnership that creates value through the circle of dairy farming.
Yamakawa Masahiro, representative of Nomori Co., Ltd., shared: "There are nearly 400 small cheese workshops across Japan, and their high-quality cheeses are gaining international attention. At the same time, a great deal of whey remains unused and has become a challenge for many of these workshops. We hope that through brown cheese sweets, more people will come to appreciate the appeal of brown cheese."
Relaunch Campaign
To celebrate the brand renewal, customers who purchase two or more qualifying products at the store during the campaign period will receive one BROWN CHEESE BROTHERS Financier free of charge.
Campaign period: Saturday, April 25 to Wednesday, May 6, 2026 (public holiday)
Qualifying products: Caramel Cake, Baumkuchen, and Financier from the BROWN CHEESE BROTHERS line.
Available while supplies last at each location. Please ask store staff for details.
For the latest updates, follow the official BROWN CHEESE BROTHERS Instagram: https://www.instagram.com/browncheese_bros._
