A limited-edition new flavor has arrived in the Butamen mini cup noodle lineup. Butamen Seafood — featuring a light, savory broth with seafood umami — went on sale at convenience stores nationwide from March 16, 2026.
A New Flavor for Every Mood
Since its debut in 1993, Butamen has remained a go-to snack for over 30 years, appreciated for its surprisingly full-flavored taste and just-right portion size. The lineup already covers a range of moods: the rich, creamy tonkotsu for when you're famished; the straightforward yet satisfying soy sauce; the boldly seasoned tan-salt; and the spicy, fragrant curry. Butamen Seafood now adds a lighter, more delicate option — finished with the umami of seafood — to round out the selection.
Product Details
- Product Name: Butamen Seafood
- Net Weight: 35g (noodles: 28g)
- Price: Open price (estimated approx. 106 yen incl. tax)
- Availability:
- Convenience stores nationwide: from Monday, March 16, 2026
- Supermarkets and other retailers: from Monday, April 6, 2026
- Availability varies by retailer and location.
Win a Pink Butamen Original Electric Kettle
An ongoing campaign gives Butamen fans a chance to win a limited-edition Butamen original electric kettle in a distinctive pink design. To enter, collect three response marks from qualifying Butamen products and attach them securely to a postcard with the required information.
The cordless kettle is designed to boil just the right amount of water quickly — handy for the mini cup size — and features a Butamen character print. Check the campaign page for full entry details.
https://www.oyatsu.co.jp/campaign/butamen_kettle/
Campaign Details
- Prize: Butamen original electric kettle (capacity: 1,000ml / dimensions: approx. 220mm wide × 145mm deep × 205mm tall)
- Eligible products: Any Butamen product carrying the campaign notice or dedicated entry marks
- Total winners: 1,200 (12 monthly draws, 100 winners per draw)
- Entry period: November 2025 to end of October 2026 (monthly deadlines apply; postmark by deadline required for final draw)
Customize It: Arrange Recipes on Butamen Paradise
Butamen's no-topping format makes it surprisingly easy to customize. The official Butamen Paradise site introduces a variety of simple "add-a-little" recipe ideas showing how to personalize each cup with everyday ingredients. Game content on the site also provides something to do while waiting for the water to work its magic.
