A new peach gummy is joining the Tough Gummy lineup from Kabaya (カバヤ食品). Tough Gummy Peach Rush (タフグミ ピーチラッシュ) goes on sale on Tuesday, October 6th, 2026, with an early release at Don Quijote and UNY stores across Japan.
About the Tough Gummy Brand
The Tough Gummy brand carries the tagline "The more you chew, the better it tastes, this elasticity." Its chewy, highly elastic texture, large pieces, and the kick of sour powder have won the support of many customers. Last year's annual sales topped ¥10 billion, the first time any of Kabaya's product brands has reached that mark.
The flagship Tough Gummy has also ranked No. 1 in single-item sales in the gummy market for three consecutive years (see note below), and it has been sold in the United States under the local name TOUGH GUMMY since April this year.
※ Intage SRI+ gummy market cumulative sales amount, single-item ranking (April 2023 to March 2026)
Two Peach Flavors in One Pack
Peach flavors released under the Tough Gummy brand in the past drew many positive responses. Building on that reception, Tough Gummy Peach Rush is a peach gummy upgraded to two flavors, designed to bring out the addictive taste the brand is known for.
The two flavors are:
- Peach α: a refreshingly sour peach flavor
- Peach β: a peach flavor with a moderate sweetness
With two different peach flavors in the same pack, the gummies are designed to keep you reaching for another piece, hence the name "Peach Rush."
Product Features
- A satisfying chewy texture from high elasticity, thickness, and a cube shape
- The punch of sour powder at the first bite, together with a moderate sweetness, enjoyed as an assortment
- "Peach," a hugely popular flavor from earlier releases, returns as a two-flavor assortment
- A balance of refreshing sourness and moderate sweetness in the two peach types, "α" and "β"
Product Information
| Product Name | Tough Gummy Peach Rush (タフグミ ピーチラッシュ) |
| Type | Gummy candy |
| Contents | 100g |
| Where to Buy | Don Quijote and UNY stores nationwide ※ Some stores may not carry the product |
| Price | ¥246 (tax included) |
| Release Date | October 6th, 2026 (Tuesday) |
Related Links
- Tough Gummy brand page: https://www.kabaya.co.jp/catalog/tough/
- Tough Gummy X account: https://x.com/kabaya_tough
