GOOD NEWS Inc., the company behind BUTTER NO ITOKO that turns unused food ingredients into new value while supporting regional resources and a sustainable society through confectionery and community projects, will open BUTTER NO ITOKO and HOKKAIDO BROWN CHEESE together at Daimaru Fukuoka Tenjin's Main Building B2 food floor on August 26, 2026 (Wednesday).
BUTTER NO ITOKO will offer limited-edition items made with Amaou strawberries grown by Uluu Farm in Fukuoka Prefecture. Born in Nasu, BUTTER NO ITOKO meets Fukuoka's famous Amaou strawberries to bring a new flavor that combines the charms of both regions for strawberry lovers and Fukuoka residents alike.
HOKKAIDO BROWN CHEESE, born in Hokkaido, also arrives in Kyushu for the first time, opening alongside the BUTTER NO ITOKO store. At this new spot where the charms of Hokkaido and Kyushu meet, visitors can enjoy a food experience like no other.
BUTTER NO ITOKO Daimaru Fukuoka Tenjin Store / HOKKAIDO BROWN CHEESE Daimaru Fukuoka Tenjin Store
Store Information
Store Names: BUTTER NO ITOKO Daimaru Fukuoka Tenjin Store / HOKKAIDO BROWN CHEESE Daimaru Fukuoka Tenjin Store
Opening Date: August 26, 2026 (Wednesday)
Address: Daimaru Fukuoka Tenjin, Main Building B2 Food Floor, 1-4-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka
Business Hours: 10:00 AM to 8:00 PM (following Daimaru Fukuoka Tenjin's business hours)
Product Lineup
BUTTER NO ITOKO Daimaru Fukuoka Tenjin Store Product Lineup
BUTTER NO ITOKO
- BUTTER NO ITOKO (Daimaru Fukuoka Tenjin-exclusive Amaou Strawberry, plus Milk, Salted Caramel, Chocolate, and more) - 1,080 yen each (3 pieces)
- BUTTER NO ITOKO Hitotsu (Daimaru Fukuoka Tenjin-exclusive Amaou Strawberry, plus Milk, Salted Caramel, Chocolate) - 378 yen each (1 piece)
- BUTTER NO ITOKO Local Box (Daimaru Fukuoka Tenjin exclusive) - 6,210 yen (18 pieces)
- BUTTER NO ITOKO THE GOLDEN BOX - 4,158 yen (12 pieces)
Itoko no Fruits Butter Sand
- Amaou Strawberry Berry Berry Butter Sand (Daimaru Fukuoka Tenjin exclusive) - 1,296 yen (4 pieces)
- Raisin Butter Sand - 1,296 yen (4 pieces)
- Marmalade Butter Sand - 1,296 yen (4 pieces)
Itoko no Rusk
- Itoko no Rusk (Butter Sugar, Milk, Chocolate) - 999 yen each (6 bags)
- Itoko no Rusk Assortment - 1,998 yen (12 bags)
All prices include tax.
BUTTER NO ITOKO Daimaru Fukuoka Tenjin Store product lineup
HOKKAIDO BROWN CHEESE Daimaru Fukuoka Tenjin Store Product Lineup
HOKKAIDO BROWN CHEESE
- SNOWDOME (Plain, White Chocolate) - 1,296 yen each (4 pieces)
- SNOWDOME (Plain, White Chocolate) - 2,484 yen each (8 pieces)
- SNOWDOME Assort Box (Plain and White Chocolate) - 3,564 yen (2 flavors, 12 pieces)
- Kita no Akarenga (Northern Red Brick) - 1,080 yen (4 pieces)
- Kita no Shiroe - 1,404 yen (4 pieces)
- HOKKAIDO BROWN CHEESE (solid brown cheese, refrigeration required) - 2,160 yen
All prices include tax.
HOKKAIDO BROWN CHEESE Daimaru Fukuoka Tenjin Store product lineup
BUTTER NO ITOKO's First Kyushu Store Launches Limited Sweets with Famous Amaou Strawberries
BUTTER NO ITOKO
The store offers BUTTER NO ITOKO, made by sandwiching milk jam — crafted from skim milk, a byproduct of making butter — between butter-scented gaufre wafers, along with Itoko no Rusk, which uses the BUTTER NO ITOKO dough for a crunchy texture, and Fruits Butter Sand, which pairs fruit with cream. As a store exclusive, the lineup includes special items made with Amaou strawberries carefully grown at Uluu Farm in Fukuoka Prefecture — a rich, fragrant Amaou strawberry flavor available only here.
Skim Milk x Fukuoka-Grown Amaou Strawberries: A New Fluffy, Crisp, and Melting Texture - BUTTER NO ITOKO Amaou Strawberry
BUTTER NO ITOKO Amaou Strawberry
This Daimaru Fukuoka Tenjin exclusive flavor generously uses Amaou strawberries from Uluu Farm in Kurume, Fukuoka Prefecture, added to BUTTER NO ITOKO's signature fluffy, crisp, and melting three-texture experience.
It combines the vivid aroma, elegant sweetness, and balanced tartness unique to Amaou strawberries. The light, delicate taste of skim milk meets Fukuoka's prized brand strawberry for a flavor found only at this store.
Product Name: BUTTER NO ITOKO Amaou Strawberry
Price: 1,080 yen (3 pieces)
A Marriage of Milk Jam Butter Cream and Amaou Strawberries - Amaou Strawberry Berry Berry Butter Sand
Amaou Strawberry Berry Berry Butter Sand
This Daimaru Fukuoka Tenjin exclusive Fruits Butter Sand generously uses Amaou strawberries carefully grown at Uluu Farm. Itoko no Fruits Butter Sand, created under the concept of "a slightly indulgent everyday treat," is a popular sweet known for the harmony between the rich flavor of milk and butter and the texture and aroma of fruit. A juicy Amaou strawberry jam is paired with a rich milk butter cream made light and smooth with skim milk, delivering an indulgent taste that matches the deep sweetness and vivid tartness unique to Amaou strawberries.
Product Name: Amaou Strawberry Berry Berry Butter Sand
Price: 1,296 yen (4 pieces)
All prices include tax.
Special Amaou Strawberries Grown at Uluu Farm in Fukuoka
The strawberries used in the Daimaru Fukuoka Tenjin exclusive BUTTER NO ITOKO Amaou Strawberry and Amaou Strawberry Berry Berry Butter Sand are carefully grown by Uluu Farm, a strawberry farm in Kurume City, Fukuoka Prefecture. This special collaboration grew out of shared values with the farm, which holds the philosophy of "bringing smiles to the world through strawberries" and continually strives to improve quality.
Uluu Farm's Amaou strawberries
Uluu Farm's Amaou strawberries
Uluu Farm President Tomoki Koga
1. Rarity: Held by Only 1-2% of Growers in the Prefecture - "Specially Cultivated" Certification for Safety
What Uluu Farm values most is delivering strawberries that can be enjoyed safely and deliciously. Among the roughly 1,400 Amaou growers in Fukuoka Prefecture, only an estimated 1-2% hold "Specially Cultivated" certification, which Uluu Farm has obtained. The farm significantly reduces the use of chemical pesticides and fertilizers, builds soil mainly with organic fertilizer, and uses beneficial insects and bees, practicing agriculture that is gentle on both the environment and people. The strawberries boast such high safety and quality that even small children can eat them straight without washing.
2. Commitment to Flavor: Demanding "Soil Cultivation" Creates a Deep, Concentrated Sweetness
Rather than the efficient raised-bed cultivation (grown at waist height) that has become mainstream in recent years, Uluu Farm deliberately chooses traditional soil cultivation. Although this method requires more demanding, hands-on work such as bending down to tend the plants, Koga explains that the strawberry roots draw nutrients directly and abundantly from the soil, producing strawberries with a concentrated, rich sweetness. The well-balanced combination of deep sweetness, harmonious tartness, and rich aroma continues to attract devoted fans.
3. Freshness Control: "Morning-Picked" Shipping Because Strawberries Don't Ripen Further After Harvest
Strawberries are a fruit that doesn't become sweeter with time after harvest. That's why Uluu Farm practices thorough freshness management, shipping "morning-picked" strawberries the same day to capture their peak flavor. The rich taste from soil cultivation combined with the overwhelming freshness and juiciness of morning-picked strawberries makes it possible to draw out a tartness and sweetness strong enough to stand up to the rich body of the skim milk jam and butter cream.
Bringing out the full appeal of ingredients that producers have carefully grown, and delivering that appeal to more people through confectionery, is also part of GOOD NEWS's ongoing effort to expand the possibilities of regional agriculture and support sustainable production.
HOKKAIDO BROWN CHEESE Crosses the Sea to Kyushu
HOKKAIDO BROWN CHEESE
A New Cycle of Flavor and Story Spanning Japan, Starting from Kyushu
HOKKAIDO BROWN CHEESE is a sweets brand built around brown cheese, made by carefully simmering down whey, a byproduct of turning raw milk into cheese. Sweets made with this brown cheese, which offers a caramel-like richness and a subtle tartness from the whey, have become popular as a Hokkaido souvenir. The brand opened at Daimaru Sapporo in August 2025 and, thanks to the support it received there, is now making its first appearance at Daimaru Fukuoka Tenjin. By bringing HOKKAIDO BROWN CHEESE, sweets reborn from the blessings of Hokkaido's land, to Kyushu, the brand hopes to spread a new cycle of flavor and story spanning Japan, starting from the Kyushu area.
About HOKKAIDO BROWN CHEESE
Caramel? Cheese? The star is rich, melting "brown cheese."
Whey simmered down into brown cheese
When raw milk is turned into cheese, about 90% of it is released as whey. Brown cheese is born from this whey, a byproduct of the cheesemaking process. By carefully simmering down the whey, it transforms into brown cheese with a caramel-like rich sweetness and depth, along with a subtle sweet-tartness and saltiness.
A New Crisp, Fizzy, and Melting Texture - Premium Sweet SNOWDOME
SNOWDOME is a premium sweet with a new three-texture experience: crisp, fizzy, and melting. Brown cheese, light and airy meringue, and smooth chocolate wrapping around them are entirely different elements that come together as one the moment they're in your mouth. Its charming, round shape that fits neatly in the palm of your hand is a defining feature.
SNOWDOME
SNOWDOME White Chocolate
Product Name: SNOWDOME
Flavors: Plain / White Chocolate
Price: 1,296 yen (4 pieces), 2,484 yen (8 pieces), Assort Box (Plain/White Chocolate) 3,564 yen (6 pieces each)
The "Kita no" Series: Tasting Brown Cheese's Appeal Alongside Northern Scenery
The first entry in the series, Kita no Akarenga (Northern Red Brick), was released in 2026 as a sweet that draws out the full appeal of brown cheese. The lineup makes full use of ingredients born in Hokkaido, offering treats that can be enjoyed alongside northern scenery.
Kita no Akarenga - Historic Hokkaido Scenery Captured in a Sweet
Kita no Akarenga
A moist baked confection with the deep richness of Hokkaido brown cheese and the aroma of butter. Shaped by time and care, its flavor is as rich as caramel, with a lingering sweet-tart aftertaste that feels both nostalgic and new. The strength of Hokkaido's land is captured in "Akarenga" (red brick). Enjoy it as a souvenir that carries travel memories while connecting the north's history to the future.
Product Name: Kita no Akarenga
Price: 1,080 yen (4 pieces)
Kita no Shiroe - Expressing Hokkaido's Land and Mountains
Kita no Shiroe
Kita no Shiroe is a new-style sweet that expresses Hokkaido's rich nature through a two-layer baumkuchen. Its name carries the meaning of "toward white" or "layers of white," evoking the whiteness of Hokkaido snow. The dough makes the most of brown cheese's rich body and sweetness. The upper layer offers the deep flavor of caramel and cheese, while the lower layer carries the aroma of brown cheese. A sugar coating made to resemble snow adds an accent of sweetness and texture, and the contrasting crisp, crunchy, and fluffy textures make it a fun treat to eat.
Product Name: Kita no Shiroe
Price: 1,404 yen (4 pieces)
HOKKAIDO BROWN CHEESE: Enjoying Brown Cheese in Its Pure Form
Hokkaido brown cheese
Enjoy brown cheese in its pure form, with a complex flavor that combines a subtle sweet-tartness, saltiness, and richness. In Norway, where brown cheese originated, it is widely enjoyed every morning spread on bread.
Product Name: HOKKAIDO BROWN CHEESE
Price: 2,160 yen (one box, 100g)
Cheese ingot (solid brown cheese)
All prices include tax.
