Calbee's A・La・Potato Chips Return for Fall 2026 with Freshly Harvested Hokkaido New Potatoes

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) is bringing back its thick-cut potato chips A・La・Potato Jaga Butter Flavor and Usushio Flavor, made with freshly harvested Hokkaido new potatoes, for a limited-time nationwide release starting Monday, September 14, 2026.

Calbee's antenna shop Calbee+ will also offer Freshly Fried A・La・Potato Jaga Butter Flavor with Melting Butter on Top as a limited-quantity item from mid-September 2026, available only while supplies last.

Background

A・La・Potato is a seasonal, thick-cut potato chip made only with Hokkaido new potatoes harvested that same year. Its thick-cut style brings out the flavor of the potato and delivers a satisfying, crunchy texture. Since its launch in 1989, it has been a beloved autumn staple for many years.

This year's package has been redesigned to better convey that the chips are made with Hokkaido new potatoes. Alongside the familiar "seasonal limited" icon, the new design adds a "Freshly Harvested! New Potatoes" message and Hokkaido-inspired artwork, making the seasonal, freshly harvested appeal easier to recognize at a glance. The Jaga Butter Flavor has also been improved for the first time in six years: it now uses 100% Hokkaido-made butter while keeping the sweet, buttery taste customers have loved, for an even richer flavor.

Product Features

• A・La・Potato Jaga Butter Flavor uses 100% Hokkaido-made butter*, letting the richness and aroma of the butter bring out the flavor of the potato.
• A・La・Potato Usushio Flavor uses Okhotsk sea salt**, staying true to Hokkaido ingredients while offering A・La・Potato's signature mellow, salty taste that lets the flavor of the freshly harvested potatoes shine through simply.
• The redesigned package uses text and icons to clearly convey that the chips are made with Hokkaido new potatoes, pairing a large illustration of Hokkaido with the brand logo, potatoes, and chips for a design that longtime fans can recognize as A・La・Potato at a glance.

*The butter contained in the butter powder used in this product is 100% Hokkaido-made.
**60% of the salt used in this product is Okhotsk sea salt.

Product Details

*Actual release dates may vary slightly by retailer.

*The product may not be available at some stores, or may sell out.

A・La・Potato website: https://www.calbee.co.jp/kisetsu/

A・La・Potato introduction video: https://www.tiktok.com/@calbee_jp_official/video/7678990743985245448

Freshly Fried A・La・Potato at Calbee+ (Limited Quantity)

A Calbee+ exclusive: freshly fried A・La・Potato Jaga Butter Flavor made with Hokkaido new potatoes, topped with melting butter for a special treat available only in-store.