Eikodo AM has been pursuing new flavors and enjoyment by arranging familiar Japanese snacks that have been loved in Japan for many years. This collaboration product features Yamazaki Biscuits' "Chipstar," a long-selling product that launched Japan's first shaped potato chips and will celebrate its 50th anniversary in 2026. The special yakitori flavor will be available for advance sale at Ryogoku Kokugikan stores on Sunday, September 14th (the start date of the autumn tournament), with general sales beginning Monday, September 15th at stations and airports in the Kanto region.
Chipstar Inspired by the Taste of "Kokugikan Yakitori"
When it comes to the famous treats of watching sumo at Kokugikan, "Kokugikan yakitori" grilled in the basement of the stadium stands out as a beloved tradition.
In sumo, the wrestler who touches the ground with their hands loses, but birds stand on two legs without touching their hands, making them considered lucky. This Kokugikan yakitori has been loved by sumo fans for over 60 years since its launch. One of the secrets to this yakitori's deliciousness is its special secret sauce. With the cooperation of Yamazaki Biscuits Co., Ltd., they have recreated the flavor of this secret sauce, further enhancing the deliciousness of Chipstar.
A New Tokyo Experience: Fun to See, Delicious to Eat, and Delightful to Receive
The package features illustrations of "sumo" and photos of Kokugikan yakitori, creating a design that makes it easy to imagine the flavor. Beyond proposing a new accompaniment for sumo viewing, this product targets souvenir needs from Tokyo business trips and Tokyo tourism, as well as meeting the recovering and growing domestic inbound demand.
By incorporating "sumo," a traditional culture with high international recognition, into the design, the product aims to help international visitors take home memories of their Japanese travels in a more enjoyable and memorable way.
This marks the second collaboration with Chipstar. For details on previous collaboration products, please visit this website.
Product Information
| Item | Details |
|---|---|
| Product Name | "Chipstar S Yakitori Flavor" 3-piece Set |
| Contents | 45g × 3 pieces |
| Expected Price (Tax Excluded) | 680 yen |
| JAN Code | 4582152226195 |
| Product Size | W238×D70×H145mm |
| Expiration Date | 365 days |
| Sales Locations | Ryogoku Kokugikan, stations and airport stores in the Kanto area, etc. |
About Eikodo AM Co., Ltd.
With the concept of Sweets × Playfulness = ∞ (Infinity), the company proposes exciting and fun products from the perspectives of "play" and "retail scenes," ranging from collaboration projects with famous manufacturers and brands to original products.
Website: https://eikodo-am.com/
