BULK HOMME, the renowned men's skincare brand operated by BULK HOMME Co., Ltd. (Tokyo, Minato-ku; CEO: Takuya Noguchi), has announced a special collaboration event with COCO VILLA Sauna, a private sauna facility located in Azabu-Juban, Tokyo. The collaboration runs from February 1 to February 28, 2026.
Event Overview
During this limited-time event, the facility will showcase BULK HOMME's aesthetic throughout the venue, offering the following special features to enhance the standard sauna experience:
1. THE JOURNEY Premium Amenity Line in All Rooms
The collaboration features "THE JOURNEY," BULK HOMME's premium amenity line themed around "a journey of self-discovery," installed in every private sauna room. Unlike typical amenity-only formulations designed for mass consumption, these products use the same ingredients and user experience as market products that have been favored for years. This high-quality formulation gently envelops sensitive skin after sauna and cold bath sessions, providing a luxurious experience.
2. BULK HOMME Brand Experience
Special photo spots expressing BULK HOMME's refined aesthetic will appear throughout the facility. Visual elements including noren (traditional fabric dividers) and posters create a limited-time special atmosphere.
3. Guest Benefits
Limited to First 100 Visitors - No-Miss Online Lottery
Guests can participate by scanning QR codes located throughout the venue and adding BULK HOMME's official LINE account as a friend. Winners have a chance to receive exclusive non-sale items not available elsewhere.
Limited Edition Mineral Water Gift
To commemorate the collaboration, guests who visit during the event period will receive BULK HOMME logo mineral water (limited quantities available).
Event Information
| Period | February 1 (Sunday) to February 28 (Saturday), 2026 |
|---|---|
| Facility | COCO VILLA Sauna |
| Location | VORT Azabu East II 1F, 2-26-14 Higashi-Azabu, Minato-ku, Tokyo 106-0044 |
| Reservations | Available via website, LINE, or phone |
About COCO VILLA Sauna
Located in the heart of Azabu-Juban, COCO VILLA Sauna offers completely private rooms where everything from sauna to cold bath, relaxation space, and grooming area flows seamlessly in one's own space, allowing guests to fully experience sauna without encountering other visitors.
"Your own totonoi (state of refreshment)" - this is the new sauna experience COCO VILLA Sauna aims to provide.
Key Features
Completely Private Spaces
From sauna room to cold bath, rest area, and grooming facilities - the entire experience from entry to exit is completed without encountering other guests. True private time where no one disturbs you.
Diverse Authentic Saunas
Featuring barrel-shaped "Taru room" saunas, efficient heat-circulating barrel saunas, and authentic facilities with self-löyly capability. Cold baths are refreshed for each group, ensuring consistently clean and fresh conditions.
Urban Non-Ordinary Experience
Available for solo use (couples also welcome). Located in the city center yet offering extraordinary experiences, the facility accommodates both focused individual time and precious moments with loved ones through special sauna experiences.
About THE JOURNEY Premium Amenity Line
Since May 2019, BULK HOMME has developed high-quality amenities originating from a men's skincare brand, primarily for hotels and spas. In February 2023, to better embody BULK HOMME's vision for amenities, they renewed to "THE JOURNEY," themed around "a journey of self-discovery." Regardless of age or gender, the line has been well-received by a wide range of guests.
BULK HOMME will continue pursuing ideal amenities with the hope that guest experiences at accommodations and bathing facilities become more valuable.
For THE JOURNEY Implementation Inquiries
BULK HOMME is expanding amenity implementation centered on hotels and saunas. Inquiries regarding amenity implementation are always welcome through the contact below.
Contact: Special Retail (Amenity Business Division)
Website: https://company.bulk.co.jp/contact
Facility Details
COCO VILLA Sauna
The COCO VILLA villa series, offering one-group-per-day rental villas across Japan, has cultivated special stays and sauna experiences unique to each location. "COCO VILLA Sauna" embodies this philosophy in an urban format. Despite its location in central Azabu-Juban, all rooms are completely private. Sauna, cold bath, relaxation, and grooming - all flow seamlessly. Experience sauna fully in your own space.
"Your own totonoi" - this is the new sauna experience COCO VILLA Sauna pursues.
Facility Name: COCO VILLA Sauna
Location: VORT Azabu East II 1F, 2-26-14 Higashi-Azabu, Minato-ku, Tokyo 106-0044
Access: 3-minute walk from Exit 6 of Azabu-Juban Station (Tokyo Metro Namboku Line / Toei Oedo Line)
No parking available (please use nearby coin parking)
Hours: 10:00 AM to 11:00 PM
*May close early if no reservations for the 10:00 PM final slot
Closed: Irregular holidays (closed during New Year holidays and maintenance days)
Reservations: Available via website, LINE, or phone
Official Website: https://coco-villa-sauna.com/
About BULK HOMME
BULK HOMME carries the message "Update global men's beauty and become the global share No. 1," providing skincare to men worldwide living in the present era, offering confidence to evolve into their "desired self." All products are researched based on "what men's skin should be," pursuing high effectiveness through carefully selected ingredients and formulations. Designed to deliver surprise and emotion through products with luxurious foam experiences appealing to the five senses and pleasant fragrances.
In Japan, products are sold through official online stores, EC malls like Amazon, and over 10,000 drugstores, variety shops, and hair salons nationwide. Internationally, the brand has expanded to regions including mainland China and the United States, receiving high acclaim.
Award History
- 2019: Cosmoprof Awards 2019 Grand Prix "THE SHAMPOO"
- 2020: Pure Beauty Global Award 2020 Grand Prix "THE FACE WASH"
- 2025: Begin Best Beauty 2025 BEST Certification "THE FACE WASH"
- 2025: WWDBEAUTY First Half 2025 Best Cosmetics New Products Men's Cosmetics Category No. 1 "THE FACE WASH"
