A seven-day pop-up shop for Curaprox, the premium Swiss oral care brand sold in more than 90 countries around the world, is open at the Fare-side Mall on the 3rd floor of Isetan Tachikawa from Wednesday, October 14 through Tuesday, October 20, 2026. The shop is run by Curaden Japan Co., Ltd. (Taito-ku, Tokyo), and a dental hygienist will be on site throughout the event to offer advice and guidance on how to use the products.
Healthy teeth are a lifelong treasure, and visitors are welcome to stop by. The shop closes at 5:00 PM on the final day.
The lineup is centered on the popular ultra-fine-bristle toothbrush "CS5460," alongside the brand's standard Fruit Mix paste toothpaste and travel sets, plus a range of items available only during the pop-up period.
Customers who show the coupon screen in the Mitsukoshi Isetan app and spend ¥4,400 or more can take part in the original prize drawing once.
The toothbrush is an ultra-soft model with ultra-fine bristles made from CUREN® polyester fiber, developed by Switzerland's Curaden, densely packed into the head. Rather than scrubbing at teeth, gently brushing without applying force helps remove plaque, leaving teeth feeling smooth after brushing.
About Curaprox
Curaprox is a premium oral care brand that was born in Switzerland in 1972 and is now sold in more than 90 countries worldwide. Its brightly colored, high-quality toothbrushes are designed for people who value thorough at-home self-care, offering a gentle, enjoyable, and effective way to brush.
Better health for you: brush with a smile, with Curaprox.
