Dinto, a popular Korean cosmetics brand, is launching four new shades of its bestselling Blur-Glowy Lip Tint product at variety stores across Japan. The new colors will be available for pre-sale starting February 3, 2026 (Tuesday) at select locations nationwide.
About Dinto
The brand name Dinto derives from "Deeply into," reflecting the philosophy that "beauty without depth is merely decoration" and "trends are fleeting, classics are eternal." Founded in South Korea in 2021, Dinto celebrates women who develop their own philosophy and inner beauty. The brand draws inspiration from classical literature to create colors that enrich women's lives. Dinto officially launched in Japan in February 2023 through variety store partnerships.
The Blur-Glowy Lip Tint has become particularly popular, gaining high praise from users across Asia for its unique formula that combines rich color payoff with a glossy finish, delivering a lightweight feel with excellent staying power.
New Color Details
The four new shades each carry symbolic meaning:
286: A smoky deep wine brunette symbolizing the "shadow" of gods.
287: A nude beige with a drop of lavender, representing "ambiguous truth."
231: An ash mauve pink embodying a "quiet and strong soul," exuding inner peace.
232: A mauvish pale rose reminiscent of cherry blossom petals dancing in a gentle breeze.
Product Information
Release Date: February 3, 2026 (Tuesday) onward
Product Name: Dinto Blur-Glowy Lip Tint
Price: ¥1,870 (tax included)
The new shades will be available at variety stores nationwide, with some exclusions applying. Beauty enthusiasts looking to expand their lip color collection can find these sophisticated new options at participating retailers starting next month.
