The first combined concept store of DJI and Hasselblad (ハッセルブラッド), "DJI | Hasselblad Authorized Concept Store Tokyo Omotesando" (DJI | Hasselblad Authorized Concept Store 東京表参道), will hold its grand opening in Omotesando, Tokyo, on Saturday, October 31, 2026. The store is being opened by Sekido Co., Ltd. (株式会社セキド), an authorized DJI distributor.
Inside the store, visitors can try piloting a drone, touch and try medium format cameras, and consult specialist staff about products. On October 31 (Sat) and November 1 (Sun), opening commemoration events such as shooting events and the distribution of limited-quantity novelties will be held.
A New Base for Shooting Experiences Where Two Brands Come Together
DJI develops innovative imaging technology, and Hasselblad is a Swedish medium format camera brand with a long history. At "DJI | Hasselblad Authorized Concept Store Tokyo Omotesando," visitors can experience the technology and worldview of each brand in a single space.
The store carries products for a wide range of shooting styles, from dynamic aerial footage to photo and video production on the ground.
Through hands-on shooting experiences with actual units and consultations with specialist staff, the store aims to be a place where visitors can not only learn the appeal of the products but also encounter new forms of shooting expression.
2F: Hasselblad Area
1F: DJI Area
Opening Events on October 31 (Sat) and November 1 (Sun)
To celebrate the grand opening on October 31 (Sat), shooting events and special programs for visitors will be held over two days.
On October 31 (Sat), an opening ceremony will be held at 1:00 PM, and regular business will begin at around 1:15 PM. Limited-quantity opening commemoration novelties will be distributed, and Hasselblad shooting events will be held.
On the following day, November 1 (Sun), a DJI roulette event will be held for the first 150 people.
October 31 (Sat)
| Time | Event |
|---|---|
| 12:30 PM | Line-up begins |
| 1:00 PM | Opening ceremony |
| 1:15 PM | Grand opening and distribution of limited-quantity novelties |
| 2:30 PM | Hasselblad shooting event |
| 5:30 PM | Hasselblad shooting event |
November 1 (Sun)
| Time | Event |
|---|---|
| 10:30 AM | Line-up begins |
| 11:00 AM | DJI roulette event (first 150 people) |
Please note the following:
- Media coverage and filming are planned for the day, so visitors may appear in photos and videos.
- Line-up begins at 12:30 PM on October 31 (Sat) and 10:30 AM on November 1 (Sun). To avoid inconveniencing neighboring stores and passersby, please refrain from lining up or waiting in the area before the designated times.
- Please line up as directed by the staff on the day.
- Novelties are limited in quantity and will end once they run out.
- For event details and the latest information, please check the official Instagram.
Official Instagram: https://www.instagram.com/djihasselblad_tokyo_omotesando/
1F DJI Area: Try Drones and Handheld Cameras
The DJI Area on the first floor displays and sells aerial drones such as the Mavic, Air and Mini series, as well as Osmo series gimbal cameras and action cameras.
Visitors can pick up the products and check their size, handling and shooting functions.
An indoor drone flight cage is also permanently installed in the store. Regardless of the weather or flight-restricted areas outdoors, visitors can try out a drone's hovering performance, control response and camera operation.
The staff support product selection according to purpose, from beginners considering buying a drone to those thinking about upgrading their shooting equipment.
2F Hasselblad Area: Experience the Image Rendering and Handling of Medium Format Cameras on Actual Units
The Hasselblad Area on the second floor displays and sells medium format digital cameras and XCD lenses, including the flagship "X2D II 100C" and the "907X" series.
Visitors can pick up the cameras and lenses to experience the handling while shooting and the color expression unique to Hasselblad.
The store also has a gallery displaying works shot with Hasselblad, a lounge where visitors can consult about equipment in a calm space, and a consulting booth.
Staff can answer consultations tailored to each visitor's shooting style and creative work, from comparing products to choosing lenses.
One-on-One Product Consultations and Multilingual Support
Specialist staff with knowledge of the products and shooting equipment help visitors choose equipment to match their shooting style and purpose. In addition to comparing products, they offer one-on-one support from initial setup to consultations after purchase, and service is also available in Japanese, English and Chinese.
Store Information
- Store name: DJI | Hasselblad Authorized Concept Store 東京表参道
- English name: DJI | Hasselblad Authorized Concept Store Tokyo Omotesando
- Grand opening: October 31, 2026 (Sat), 1:15 PM
- Address: La Porte Aoyama (ラ・ポルト青山) 1F and 2F, 5-51-8 Jingumae, Shibuya-ku, Tokyo 150-0001
- Access: 4-minute walk from Exit B2 of Omotesando Station on the Tokyo Metro Ginza Line, Chiyoda Line and Hanzomon Line
- Hours: 11:00 AM to 8:00 PM
- Closed: Irregular holidays
- Phone: 03-6803-8400
- Official Instagram: https://www.instagram.com/djihasselblad_tokyo_omotesando/
Please note the following:
- On October 31 (Sat), regular business is scheduled to start at 1:15 PM.
- The store images shown are renderings. The actual store may differ in design and layout.
