Madhappy Tokyo, the flagship store of the brand madhappy in Harajuku, Tokyo, will hold an anniversary event to celebrate its first year since opening. The event is organized by Madhappy Japan.
Along with the release of a Tokyo-exclusive collection, the event offers a limited 1st anniversary drink at Pantry by madhappy, book curation by Hi Bridge Books and special guests, and custom embroidery by embroidery artist Enzo.
The event is held as a thank-you to the community of people who have spent time with the brand, and it offers a special experience in which visitors can share the positive time that is unique to madhappy.
Pantry by madhappy 1st Anniversary Limited Special Drink
Price: ¥990 (tax included)
The limited drink for the anniversary is an anniversary latte inspired by a strawberry shortcake.
The gentle sweetness of vanilla and strawberry is layered with the mellow taste of milk and the pleasant bitterness of espresso. It offers dessert-like satisfaction while remaining a coffee that can be enjoyed to the last sip.
Book Curation on the Theme "LOCAL OPTIMIST"
Under the theme "LOCAL OPTIMIST," which is madhappy's philosophy, books selected from their own perspectives will be on display. The selectors are 髙橋優香, owner of the Yoyogi-Hachiman bookstore Hi Bridge Books, along with haru., Mayuri, and Nana Momosaka (桃坂ナナ).
Through chance encounters with books, the display aims to give each visitor an opportunity to think about their own "Optimism" and about "living positively." Rather than explaining "LOCAL OPTIMIST" in words, it aims to be a place where visitors can discover its meaning for themselves through encounters with books.
Instagram: @hi_bridge_books
Hi Bridge Books
A bookstore located in Yoyogi-Hachiman. It offers a unique selection that is not bound by genre, ranging from Japanese used books and magazines and new releases to artist books from overseas. The store operates by appointment, valuing communication with customers, and is a space where visitors can enjoy new encounters and discoveries through books.
Instagram: @hahaharu777
haru.
Born in 1995. She spent her childhood in Japan and Germany. While studying at Tokyo University of the Arts, she launched the independent magazine HIGH(er)magazine. In 2019, she founded HUG Inc. and has been working as a creative director. In addition to designing album artwork for the alternative rock band 羊文学, she launched the innerwear brand HEAP in 2024 under the theme of "underwear for becoming the protagonist of your life." Besides publishing the magazine, she also streams the podcast take me high(er), which extends its worldview.
Instagram: @mayurinn0319
Mayuri
Born in Nagoya. A model with roots in Brazil, Japan, and Italy. She debuted at the age of 18 in Weekly Playboy (週刊プレイボーイ). Starting from gravure, she pursues women's strength, freedom, and beauty. In 2025, she released her first photo book with Australian photographer sly morikawa. She currently works in an independent style, farming amid nature while managing her own work, and expresses her own kind of beauty and way of living as she moves between the stimulation of the city and the quiet of the countryside.
Instagram: @momonana
Nana Momosaka (桃坂ナナ)
Born in Fukuoka Prefecture in 1992.
Alongside her career as a model, she leads the apparel brand "VIAVANDA," for which she serves as director.
Centered on fashion and beauty, she shares her lifestyle. With her established worldview and presence, she is also attracting attention from the culture scene.
Custom Embroidery Service by Embroidery Artist Enzo
Embroidery artist Enzo will offer a custom embroidery service in which an original motif on the theme "LOCAL OPTIMIST" is embroidered on eligible madhappy hoodies.
Participants choose their favorite motif and embroidery color, and Enzo embroiders it on the spot. It is a personal experience in which visitors can take home a hoodie finished in their own style, together with memories of Madhappy Tokyo's first anniversary.
Embroidery design sheet
Custom Embroidery Service Details
- Eligible items: madhappy hoodies (excluding collaboration items)
- Participation requirement: Customers who purchase an eligible item during the event period. Customers who regularly use Madhappy products can also take part with an eligible item they already own.
- Embroidery design: Up to 2 types of original motifs. One embroidery color can be chosen from pink, light blue, and brown.
- Time required: Approximately 15 to 20 minutes (estimated). The finished item will be handed over on the same day.
- How to join: Same-day reception (last reception at 6:00 PM). Reception is first come, first served and closes as soon as the slots are filled.
Event Overview
- Name: Madhappy Tokyo 1st Anniversary Event
- Dates: Friday, October 30 to Saturday, October 31, 2026
- Hours: 12:00 PM to 8:00 PM
- Venue: Madhappy Tokyo (Court B 1F, 4-24-2 Jingumae, Shibuya-ku, Tokyo)
- Map: https://maps.app.goo.gl/VQ6bsgdCK7sNQUKa8
