Lanvin, a couture house founded in 1889 and the oldest in France, reaches the 100th anniversary of its men's line in 2026. To mark the occasion, a limited-time event called "LE PARC" (ル・パーク) will be held at Shibuya Cast from Friday, October 30 to Tuesday, November 3 (national holiday), 2026. The event is themed around blue, the brand's signature color, in both its products and its space.
A Blue Park in the Middle of Shibuya
Centered on the men's line of Lanvin Collection, the second line of Lanvin, the event brings together a pop-up boutique selling limited items with special designs by the Paris atelier and the distinctive blue, along with a flower shop and a tea stand that feel like a visit to a park in Paris. Together they create a relaxed blue space in the city.
The theme of the men's 100th anniversary is dandyism. Dandyism means having one's own particular tastes, keeping a style that is not swayed by trends, and showing kindness toward someone special. The venue offers content for both being yourself and thinking of someone special.
Flowers are handed out in limited quantities wrapped in light-blue paper, and at the tea stand visitors can look for a flavor of their own. Visitors can also take an envelope and a map from the venue, walk along Cat Street, collect cards at designated nearby shops, and head to Lanvin Collection Omotesando to try a lucky draw with prizes worth ¥1,000,000 in total.
Flower Gift (Limited Quantity)
Visitors who follow the Instagram account of Lanvin Collection Men's receive a free flower chosen by "ALL GOOD FLOWERS," to take home as a gift for themselves.
Visitors who post about the event venue on Instagram, Twitter, or TikTok receive one more flower, which can be given to someone special.
Flower shop (image is for illustration purposes only)
Original Tea Stand
The tea stand is run by "TEATOPIA TOKYO," an organic tea brand from Tokyo, known for its carefully selected organic tea leaves and popular tea with natural blends. Visitors can create an original tea of their own with 3 base drinks and a choice of 5 flavor toppings.
Tea stand (image is for illustration purposes only)
Pop-Up Boutique
To mark the milestone of the men's line's 100th anniversary, the lineup includes limited items featuring graphics and emblem marks designed by the Paris atelier, along with the distinctive blue. Centered on the men's line, the boutique also offers unisex accessories as well as some women's items. Customers who make a purchase during the event period will receive a novelty item on a first-come, first-served basis.
Pop-up boutique (image is for illustration purposes only)
Lucky Draw
To celebrate 100 years since the founding of the men's division, a lucky draw with gifts worth ¥1,000,000 in total will be held.
- Take an envelope and a map from the pop-up venue at Shibuya Cast, and walk along Cat Street.
- Visit the shops listed on the map to receive a message card.
- Head to the "Lanvin Collection Omotesando" store.
- Post a message to someone special in the in-store mailbox to enter the lucky draw.
Prizes include a round-trip air ticket to Paris, France, and vouchers that can be used on the spot. Winning gifts can be used right away or given to someone special.
Event Information
Event name: LE PARC (ル・パーク)
Period: October 30 (Fri) to November 3 (Tue/Holiday), 2026
Hours: October 30 to November 2: 11:00 AM to 7:00 PM / November 3: 11:00 AM to 5:00 PM
Venue: Shibuya Cast Garden
Address: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Access: 1-minute walk from Exit B1 of Shibuya Station
Admission: Free
Notes:
- Admission is free, and visitors can come without a reservation. There may be a wait.
- Only credit cards and some electronic money are accepted (cash and QR code payments are not accepted).
- The flower gift is limited in quantity each day.
- Lucky draw prizes are limited in number. One entry per person. Prize contents may change without notice.
