Beads Co., Ltd. (headquartered in Higashiosaka City, Osaka; CEO: Hibiki Ogami), which operates the outdoor brand DOD, is releasing "ITSUKA NO TARP SUMI," a new model of its best-selling all-in-one tarp "ITSUKA NO TARP" with outstanding shade and heat-blocking performance, starting June 30, 2026.
With recent record-breaking summer heat raising the risk of heatstroke, the new model uses a black coating on the underside of the fabric, resembling "sumi" (ink), to block over 99.9% of intense summer sunlight. It also comes standard with reinforced pegs that can withstand sudden bad weather and reflective rope for added nighttime safety, making it a model built to help people enjoy the Japanese summer safely.
Product page: https://www.dod.camp/product/tt5_275/
Rising Summer Heat Fuels Demand for Better Heatstroke Prevention
In recent years, summer temperatures in Japan have continued to rise, making it a top priority for family campers and barbecue-goers to secure cool, comfortable shade—not just for enjoyment, but as a matter of safety to help prevent heatstroke.
DOD's long-selling "ITSUKA NO TARP," an all-in-one tarp that comes complete with pegs and poles, has earned strong support especially among beginner campers for its ease of use. However, in the face of increasingly intense direct sunlight in recent years, more users have been asking for stronger shade. In response, DOD developed a new model focused on shade and safety, optimized for today's climate while keeping the same ease of use.
Features of ITSUKA NO TARP SUMI
1. A Black Coating That Blocks Over 99.9% of Sunlight
The tarp's standout feature is a special black coating applied to the underside of the fabric. Like sumi ink, the jet-black fabric blocks over 99.9% of intense midsummer sunlight. It also cuts UV rays, a cause of sunburn, with the top rating of UPF50+.
2. Powerful Heat-Blocking Performance That Reduces Heatstroke Risk
The coating blocks radiant heat rising from the ground, suppressing the temperature increase underneath the tarp. It creates a coolness and sense of security similar to stepping into the shade of a lush tree, significantly reducing the risk of heatstroke in summer. The difference in perceived temperature is clear at a glance.
3. Reinforced Pegs and Reflective Rope for Peace of Mind in Strong Wind and at Night
The popular all-in-one design has also been upgraded. To withstand sudden summer gusts and heavy downpours, the included pegs have been upgraded to thicker, sturdier "reinforced pegs." The tarp also comes standard with reflective rope that improves visibility at night and helps prevent children from tripping over it.
4. An Ivory Exterior That Blends into Any Campsite While Reflecting Light
The exterior uses a refreshing ivory color that pairs well with any camping gear. It boosts sunlight reflection on the outside, while the black coating on the inside creates deep shade, keeping campers cool both visually and physically. Although the tarp takes up a large footprint at a campsite, its ivory color makes it easy to match with any outdoor gear you already own.
The Same Easy-to-Use Design Beginners Love
Despite this major spec upgrade, the tarp keeps the same ease of use that has made the original "ITSUKA NO TARP" so popular.
- All-in-one, no extra purchases needed: The set includes the tarp body, 2 poles, pegs, rope, an extension belt, and a carry bag, so it's ready to take straight to the campsite.
- 2-way extension belt: Use it to connect the tarp with a tent for an "ogawa"-style pitch, or run it through the inside as a hanging chain for lanterns and other gear.
- A beautiful hexagonal shape even beginners can pitch well: The balanced design (approx. W420 × D410cm) offers plenty of room for a family to relax.
- Thoughtful details that keep things simple: The color of the rope adjusters (black or silver) matches the length of the rope, so it's easy to tell them apart at a glance. Assembly instructions are also sewn into the inside of the storage bag, offering peace of mind even on your first setup.
DOD Staff Comments
Comment from Product Planning:
In summer, I often head to high-altitude campsites in search of cooler air, but the UV rays and sunlight there are incredibly strong. That's when I really feel just how powerful this black coating is.
Comment from PR Tanamura:
"Black coating" used to be an unfamiliar term, but it's become something we can't do without in summer these days. It makes a huge difference whether you have it or not.
Specifications
Product name: ITSUKA NO TARP SUMI
Model number/color: TT5-275-IV / Ivory
Reference price: 14,850 yen (including tax and shipping)
Size: (approx.) W420 × D410cm × H230cm
Packed size: (approx.) W67 × D14 × H14cm
Total weight: (approx.) 6.4kg
Materials: Fabric: 150D polyester (PU coating, UV-cut treatment, blackout coating) / Pole: Steel
Minimum water resistance: 2000mm
UV protection: UPF50+
Light-blocking rate: 99.9% or higher
Set contents: Tarp body, extension belt, rope (4 long, 4 short), 2 poles, 8 pegs, tie belt, carry bag, assorted storage pouches
Details: https://www.dod.camp/product/tt5_275/
Brand Information
DOD
An outdoor brand that develops uniquely playful camping gear under the concept "StayCrazy."
By maintaining a childlike sense of play, the brand's mission is to increase the number of adults who are crazy in a good way, and to make the world more relaxed through off-time.
Brand page: https://www.dod.camp/
Brand concept: https://www.dod.camp/about/
Official Instagram: https://www.instagram.com/dod.camp/
Official X (formerly Twitter): https://x.com/dod_camp
Official YouTube: https://www.youtube.com/c/DODCAMP
Official App: https://www.dod.camp/app/
