A new exclusive treat has arrived at CoCoLo Niigata, the shopping complex connected to Niigata Station. Kajuan (祝いの銘菓 果寿庵), a sweets brand established in Fukushima, began selling its Echigo Hime Macaron at its CoCoLo Niigata store on March 25, 2026. The product features the Echigo Hime strawberry — a variety unique to Niigata Prefecture — and is aimed at tourists and business travelers looking to bring home a distinctly local souvenir.
Background on the Product Development
The name "Kajuan" reflects a wish for seasonal fruits (果) to be shared at celebrations (寿). The brand has built its reputation through handcrafted fruit mochi (daifuku), carefully wrapping premium fresh fruits sourced from farms across Japan.
With the opening of its CoCoLo Niigata location, Kajuan faced a particular challenge: how to share the exceptional flavor of the Echigo Hime strawberry with visitors from beyond the prefecture. The Echigo Hime has very delicate flesh and is notoriously difficult to transport outside of Niigata.
To bring the rich aroma and sweetness of this rare berry to a wider audience, Kajuan developed a new approach — blending traditional fruit mochi techniques with the modern format of French macarons.
Product Overview
The Echigo Hime Macaron captures the distinctive fragrant aroma and gentle sweetness of the Echigo Hime strawberry in a visually elegant form. Designed as a special souvenir that encapsulates the character of Niigata, it is intended to meet demand for high-quality, locally inspired gifts.
Product Details
- Product name: Echigo Hime Macaron
- Release date: March 25, 2026 (Wednesday)
- Price: ¥1,600 (tax included) for a box of 5
- Available at: Kajuan CoCoLo Niigata store
- Website: https://kajuan.jp
Future Plans
Following the launch of the Echigo Hime Macaron, Kajuan plans to develop more souvenir products using Niigata's local ingredients and expand its lineup of region-limited offerings.
