A new summer-limited dessert is arriving on April 13, 2026 (Monday): "Fruiche x Calpis" <Strawberry>, a collaboration between House Foods' Fruiche brand and Calpis. Mixed with milk, it delivers the sweet-sour character of Calpis alongside a fruity, pulp-filled strawberry flavor. The product comes in 150g packaging with a suggested retail price of ¥236 (tax excluded).
"Calpis" is a registered trademark of Asahi Soft Drinks Co., Ltd.
(※) As of March 2026
Features
Fruiche's Most Popular Flavor Joins the Calpis Collaboration for the First Time
Fruiche has been a familiar Japanese dessert since its launch in 1976 — just mix with milk for a silky, jelly-like texture. Now celebrating its 50th anniversary in 2026, the brand is pairing its all-time most popular Strawberry flavor with Calpis for the first time. The result is a summer-limited dessert combining Calpis' signature sweet-sourness with fruity strawberry pulp.
Development Story
The Third Installment in a Collaboration That Has Sold Over 3.5 Million Units Combined (※)
The Calpis collaboration series launched in April 2023 with "Fruiche x Calpis" <Peach> and "Shariiche x Calpis," driven by an ambition to offer Fruiche fans something unique during the spring and summer dessert season. The series has since sold more than 3.5 million units combined (※) and generated significant attention on social media as a crossover between two long-standing Japanese brands. With Fruiche reaching its 50th anniversary, the third installment in the series was announced.
Development Took More Than Three Times as Long as Previous Calpis Collaborations
Pairing Calpis with Strawberry — Fruiche's signature flavor — presented a significant challenge. The fruity acidity of Strawberry and the sweet-sour notes of Calpis can clash, with either flavor overpowering the other or the overall sourness becoming too intense. After extensive testing in collaboration with Asahi Soft Drinks, development ultimately took more than three times as long as the previous Peach flavor. The team arrived at a well-balanced flavor profile that allows both brands to shine without excess sourness.
Recipe Ideas
A drink-style recipe was created to keep things refreshing during the summer heat. For Tanabata — known as "Calpis Day" — the drink can be garnished with star-shaped fruit cuts for a festive presentation.
Swirl-and-sip! Fruiche x Calpis Sweets Drink — made with "Fruiche x Calpis" <Strawberry>
About the Brand
Fruiche and Shariiche plan to continue offering seasonal flavors and at-home dessert recipes throughout the year. Fruiche's 50th anniversary special site includes a message of thanks to long-time fans and a look back at the brand's history.
Fruiche 50th Anniversary Special Site: https://housefoods.jp/products/special/dessert/fruiche-50th.html
Product Details
"Fruiche x Calpis" <Strawberry>
- Contents: 150g
- Price: ¥236 (tax excluded, suggested retail price)
- Release Date: April 13, 2026
- Available: Nationwide
Fruiche & Shariiche x Calpis Collaboration Special Site (launching April 8): https://housefoods.jp/products/special/dessert/collabo.html
Three seasonal flavors from Fruiche's sister brand "Shariiche" are also returning as summer-limited offerings in 2026.
About Shariiche
"Shariiche" (short for "Shariitto Shokkan Dolce," meaning "crunchy-textured dolce") is a summer-limited sister brand of Fruiche. Freeze it, then mix with milk or carbonated water for a quick, easy crunchy icy treat.
Shariiche Product Details
- Shariiche x Calpis
- Shariiche <Strawberry Kakigori Style>
- Shariiche <Melon Kakigori Style>
Contents: 180g
Price: Open price (suggested retail price ¥236, tax excluded)
Release Date: April 13, 2026
Available: Nationwide
Shariiche Brand Site (launching April 8): https://housefoods.jp/products/special/dessert/summer.html
