Häagen-Dazs Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Akiyo Sato) will launch the mini cup "Rich Honey Sweet Potato" nationwide from September 15th (Tuesday) for a limited time.
This product locks in the flavor of honey sweet potato1 in a smooth honey sweet potato ice cream, layered generously with a glossy, glistening sweet-potato honey sauce2, expressing a sweetness and richness so intense that the honey seems to overflow onto the surface. It offers a luxurious eating experience, as if scooping up the cross-section of a real roasted sweet potato — syrup and all — with a spoon.
*1 Honey sweet potato: a variety of sweet potato with high moisture content and sugar content. It has a sticky texture and strong sweetness, and when carefully roasted over time, honey-like syrup overflows from the inside. Specific varieties include Anno imo, Beniharuka, and Silk Sweet.
*2 Sweet-potato honey sauce: a sauce inspired by the sweet, rich honey that overflows from the inside of a honey sweet potato when it is carefully roasted over time.
Behind the Product: Developer's Story
Mini Cup "Rich Honey Sweet Potato" Edition
Honey Sweet Potato Ice Cream, Enjoyed Rich With Plenty of Honey
Häagen-Dazs continues to pursue an unwavering commitment to quality in every process, from ingredient selection to manufacturing, in order to create delicious ice cream.
Among the sweet potato sweets popular in autumn and winter, the sticky-sweet "honey sweet potato" has established itself as a market favorite, and in recent years, products that focus on expressing that "honey" quality have been drawing attention. This time, product development focused on the deliciousness of that "honey," aiming to achieve a glossy, honey-like sheen and a thick, syrupy texture. By layering a generous amount of sweet-potato honey sauce onto the honey sweet potato ice cream, the product is designed to let you fully enjoy the experience of eating ice cream coated in honey.
★Commitment Point 1: A Smooth Honey Sweet Potato Ice Cream That Draws Out the Rich Sweetness of Roasted Beniharuka
The honey sweet potato ice cream uses Beniharuka, a variety known for its high sugar content and sticky, rich flavor. It is slowly roasted to draw out the sweetness and rich aroma of the ingredient to the fullest, then turned into a purée and mixed into the ice cream. It is also kept as a plain ice cream with no mix-ins, achieving a smooth texture just like a real honey sweet potato.
★Commitment Point 2: A Sweet-Potato Honey Sauce With a Carefully Crafted Sheen and a Generous Amount
The sweet-potato honey sauce combines Beniharuka with Anno imo, a variety known for its vivid color and rich, deep sweetness, creating a flavor with real depth. By adjusting the sauce's own formulation so that it melts at just the right pace from the first bite, the product achieves a thick, honey-like texture along with a glossy, beautiful sheen. It also uses a generous amount of sauce on top, more than in the company's past products*3, so that the experience of eating ice cream coated in honey can be enjoyed all the way to the last bite.
*3 Based on the company's own product lineup, as of August 2026.
Special website: https://www.haagen-dazs.co.jp/products/special/nou-mitsu-imo/
Product Information
Product Name: Häagen-Dazs Mini Cup "Rich Honey Sweet Potato" (Limited Edition)
Product Type: Ice Cream
Composition: Non-fat milk solids: 6.5%, Milk fat: 9.0%, Egg fat: 0.5%
Ingredients: Cream (raw milk [Hokkaido]), sweet-potato honey sauce (Beniharuka paste, Anno imo paste, sugar, glucose, starch syrup), skim concentrated milk, Beniharuka purée, sugar, egg yolk, caramel powder (contains milk and egg)
Content: 90ml
Price: 373 yen (suggested retail price, tax included) *Reduced tax rate applied
Release Date: September 15th, 2026 (Tuesday)
Where to Buy: Supermarkets, convenience stores, department stores, and other retailers nationwide
