Odakyu Hakone Holdings Co., Ltd. (headquarters: Odawara, Kanagawa; President: Hidehiro Mizukami) and Odakyu Electric Railway Co., Ltd. (headquarters: Shinjuku, Tokyo; President: Shigeru Suzuki) will host "Hakone Sweets Collection 2026" from February 27 (Fri) to April 22 (Wed), 2026, featuring creative sweets from 35 popular hotels, museums, and Japanese and Western restaurants throughout Hakone.
For the 27th edition, the theme is "Treasure Hunt for Sparkling Sweets in Spring Hakone," with limited-edition menu items designed to shimmer like jewels. Additionally, the package discounts on the Odakyu Travel website have been expanded. By reserving sweets together with Romance Car tickets or accommodation, visitors can enjoy special pricing that makes spring in Hakone more accessible, allowing them to fully savor their sweets tour.
🍰 This Year's Theme: "Treasure Hunt for Sparkling Sweets in Spring Hakone"
All 35 participating establishments offer limited-edition menus crafted with care by their pâtissiers. Visitors can enjoy vibrant dishes that sparkle like gemstones, such as "Spring Twinkle – Sparkle of Spring," the colorfully elegant "A Gift from Kowakien" expressing the garden's four seasons, and "Sakura Kasumi" featuring crispy fried cherry blossom petals, among other unique sweets that delight all five senses with the arrival of spring. Sweets can be reserved in advance at all locations, and 13 establishments accept same-day reservations until 11:00 AM.
Whether you want to secure your favorites ahead of time or choose based on the mood of the day, you can enjoy your spring Hakone trip like a "treasure hunt" to discover your own special finds.
🍰 Best-Ever Discounts for Day Trips and Overnight Stays! Enjoy Sweets at Great Value
Through the Odakyu Travel website, booking sweets together with Romance Car tickets or accommodations applies the largest-ever discounts. For day trips, round-trip Romance Car use from Shinjuku offers discounts of up to ¥2,040 per person. For overnight stays, depending on the hotel selected, discounts of up to ¥16,080 for two guests are available on certain plans. The savings allow you to extend your visit to shops you've been curious about, further expanding your enjoyment of exploring Hakone.
🍰 Campaign with Chances to Win Admission Tickets to Popular Hot Spring Facilities and Museums!
By posting photos of the creative sweets on Instagram with the hashtag #箱根スイーツコレクション2026 (Hakone Sweets Collection 2026), you can enter a campaign to win admission tickets to popular hot spring facilities and museums. Additionally, among those who purchase eligible plans on the Odakyu Travel website, 100 people will be selected weekly by lottery to receive a ¥500 coupon that can be used for their next purchase.
Details of "Hakone Sweets Collection 2026" are as follows.
1. Event Period
February 27 (Fri) – April 22 (Wed), 2026
2. Participating Stores
35 restaurants across various Hakone areas
3. Reservation & Purchase Methods
◇ On the Odakyu Travel website, individual "sweets" or packages combining "sweets" with "Romance Car," "accommodation," "Hakone Free Pass," and other items will be available for reservation and purchase starting at 11:00 AM on January 28 (Wed).
Sample Pricing for Sweets + Romance Car (tax included)
Booking via Odakyu Travel website = ¥5,900
Regular price = ¥7,940
(Breakdown)
- Sweets: Yumoto Fujiya Hotel "Spring Twinkle – Sparkle of Spring" ¥3,000
- Romance Car: Shinjuku–Hakone Yumoto round trip (limited express fare & regular fare) ¥4,940
*"Sweets & Dinner Hotel Accommodation Plans" will be available for advance sale as preparations are finalized.
https://www.odakyu-travel.co.jp/hakone/hakone-sweets.html
◇ Some stores also offer limited quantities for same-day purchase.
4. Campaigns
◇ Hakone Sweets Collection Hashtag Campaign
- Follow the official Instagram (@hakonesweetscollection), post a photo of eligible sweets with the hashtag #箱根スイーツコレクション2026, and be entered for a chance to win prizes by lottery.
- Entry period: February 27 (Fri) – May 7 (Thu), 2026.
- Winners will be notified via Instagram direct message.
- (Prizes will be shipped in early June.)
Prizes
- Hakone Yuryo: Day-use bathing tickets (for 2) – 5 winners
- Yumoto Fujiya Hotel: Day-use bathing tickets (for 2) – 5 winners
- Hakone Sengokuhara Prince Hotel: Day-use bathing tickets (for 2) – 5 winners
- Hakone Garasunomori Venetian Glass Museum: Admission tickets (for 2) – 5 winners
- Hakone Lalique Museum: Admission tickets (for 2) – 5 winners
- Narukawa Art Museum: Admission tickets (for 2) – 5 winners
- Hakone Kowakien Yunessun: Admission tickets (for 2) – 5 winners
◇ One More Sweets! Campaign (¥500 Discount Coupon)
- Among those who opt in for newsletter delivery when making their first purchase of eligible products on the Odakyu Travel website, 100 people will be selected weekly by lottery to receive a "¥500 discount coupon for next use." This campaign encourages multiple visits to find more "treasures (sweets)" throughout the event. (Entries are automatic with purchases until Sunday, April 12; no registration required.)
- Winners will receive the coupon notification via email on the Monday following the last day of their trip.
- The coupon can be used by entering the code when purchasing eligible products on the Odakyu Travel website. (Valid until Wednesday, April 22.)
5. Sponsors
Hakone Town, Hakone DMO (Hakone Town Tourism Association),
Hakone Onsen Ryokan Hotel Cooperative Association, Odawara Hakone Chamber of Commerce and Industry,
Hakone Promotion Forum
6. Inquiries
For Reservation & Usage Flow Inquiries
Odakyu Travel Website
https://www.odakyu-travel.co.jp/web/user_guide_index.html
