The fermented butter specialty shop HANERU is launching a rabbit-shaped version of its popular "anko butter yaki" at its Kichijoji main store starting February 5, 2026 at 12:00 PM.
The anko butter yaki features fluffy pastry filled with red bean paste, homemade cream, and thick-cut butter - a treat that butter lovers can't resist and one of HANERU's most popular items.
With this renewal, the pastry has been refined to be even lighter and fluffier with improved melt-in-your-mouth texture. One bite releases the rich, juicy flavor of fermented butter. Combined with the gentle sweetness of Hokkaido red bean paste, it creates a melt-in-your-mouth taste experience.
The rabbit shape, which is the brand's symbol, is a unique creation born from artisan craftsmanship. It's a treat that lets you enjoy both Instagram-worthy adorability and authentic, serious flavor.
Commitment to Quality
① One-of-a-Kind "Rabbit Mold"
A casting craftsman created HANERU's completely original baking mold by hand, from design to molding. They focused on achieving rounded shapes and expressions that mass-produced products cannot replicate.
② Light and Fluffy, Yet Rich and Juicy
Designed so that the aromatic fragrance of fermented butter flows out from the pastry. They pursued the perfect golden balance with lightly sweetened red bean paste.
③ Cute Yet Serious
Cute on the outside, serious on the inside. Finished with ingredient selection and baking techniques worthy of a specialty shop.
By warming it slightly to melt the butter into a juicy state, the red bean paste and cream blend together smoothly - please enjoy this supreme "fluffy-juicy" texture.
Recommended as a reward for yourself or as a gift for someone special.
Rabbit Anko Butter Yaki Product Information
Product Name: Rabbit Anko Butter Yaki - Plain
Price: 460 yen per piece (tax included)
Sale Date: February 5, 2026 (Thursday) from 12:00 PM (Sales start at 12:00 PM daily)
Store: Kichijoji Main Store
Fermented Butter Specialty Shop HANERU Kiralina Kichijoji Main Store
Address: 2F Kiralina Keio Kichijoji, 2-12 Kichijoji Minamicho, Musashino City, Tokyo
Business Hours: 10:00 AM to 9:00 PM
About Fermented Butter Specialty Shop HANERU
HANERU is a fermented butter specialty shop with its main store in Kichijoji, famous for its butter castella made with generous amounts of Hokkaido fermented butter. The shop name comes from the way the pastries bounce and fly like rabbits when tossed after baking. Since its launch in 2020, it has been enjoyed by many customers.
Official Website: https://www.opefac.com/takeout-or-ec/haneru/
Official Instagram: https://www.instagram.com/haneru_butter2020/
Directly Operated Stores
Kiralina Kichijoji Main Store
Address: 2F Kiralina Keio Kichijoji, 2-12 Kichijoji Minamicho, Musashino City, Tokyo
Business Hours: 10:00 AM to 9:00 PM
Kitasenju Store
Address: EQUiA 2F (inside ticket gates), 42-1 Senju Asahicho, Adachi-ku, Tokyo
Business Hours: 10:00 AM to 9:00 PM
Tokyo Solamachi Store
Address: Tokyo Skytree Town Solamachi 2F, 1-1-2 Oshiage, Sumida-ku, Tokyo
Business Hours: 10:00 AM to 9:00 PM
Hoshikawa Store
Address: 1F Seiten qlay, 1-1-1 Hoshikawa, Hodogaya-ku, Yokohama City, Kanagawa (Co-located with Union Seafood Cafe)
Business Hours: 12:00 PM, 3:00 PM, 5:00 PM (3 sessions) (Each session ends when sold out)
