HOHO HOJICHA, a roasted tea specialty store from Kyoto Uji, will open its first Tokyo pop-up store in approximately three years at atre Kichijoji, offering limited-edition packaging and exclusive products for 12 days only.
Event Details
Period: February 23 (Monday) to March 6 (Friday)
Location: atre Kichijoji Main Building 2F, POP UP SPACE in front of JR West Exit
(Turn left after exiting the JR atre exit, toward the Inokashira Line connection)
Address: 1-1-24 Kichijoji Minami-cho, Musashino-shi, Tokyo
Hours: 10:00 AM to 9:00 PM
※ Opening at 11:00 AM on February 23 (first day), closing at 7:00 PM on March 6 (final day)
Tokyo-Limited Package Now Available in Limited Quantities
HOHO Brownies
A luxurious baked cake combining roasted tea and chocolate, made with generously used premium roasted tea powder selected by tea masters. The aromatic roasted tea flavor spreads throughout your mouth, harmonizing perfectly with the rich chocolate taste—a popular product with many repeat customers.
The "HOHO Brownies" were temporarily discontinued but made a much-anticipated comeback last fall, gaining renewed attention. Perfect for fans who've been waiting for its return and as a gift for loved ones. The individually wrapped portions make it easy to enjoy, and the 4-piece package now features a Tokyo-limited edition design. Don't miss this special opportunity to try them.
Pricing:
- Single piece: ¥350 (tax included)
- 4-piece box: ¥1,400 (tax included)
- 8-piece box: ¥2,800 (tax included)
- 16-piece box: ¥5,600 (tax included)
Spring-Limited Packaging for Roasted Tea Castella & HOHO Baum
Premium Roasted Tea Castella
The signature product ranking No.1 in popularity among HOHO HOJICHA sweets. Made with carefully selected roasted tea and baked to a fluffy texture, this castella features a spreading aromatic flavor and gentle sweetness. It pairs perfectly not only with warm roasted tea but also with black tea and Japanese tea, making it ideal for teatime. With long shelf life at room temperature, it's also perfect as a casual souvenir.
The packaging features adorable cherry blossoms in a spring-limited special design. Be sure to get yours during this special season.
Price: ¥1,380 (tax included) for half-loaf (5 slices)
HOHO Baum
HOHO Baum features a rich roasted tea flavor and moist texture. Made with generously used high-quality roasted tea powder, it offers a deep taste and mellow aroma. The soft mouthfeel pairs excellently with tea or latte. Available in elegant and adorable packaging in individual, 3-piece, and 6-piece types to suit various occasions—perfect as a souvenir.
The 3-piece type now features a spring-limited luxurious package decorated with cherry blossoms. Perfect as a small treat for yourself or as a gift for someone special. Be sure to try "HOHO Baum."
Pricing:
- Single piece: ¥330 (tax included)
- 3-piece box: ¥990 (tax included)
- 6-piece box: ¥1,980 (tax included)
Complete Collection of All Four Tea Box Series
Series Best Seller: Japanese Tea AWARD-Winning "Joy Roasted Tea"
- Japanese Tea AWARD Platinum Prize Winner (2021)
- Japanese Tea Selection Paris Bronze Prize Winner (2022)
"Joy Roasted Tea" has received high acclaim both domestically and internationally. Made with specially selected kukicha (stem tea) from premium tencha blended nationwide, it features an elegant aroma and refined flavor. A subtle sweetness spreads in the aftertaste, allowing you to enjoy a deep lingering finish. Easy to drink for anyone in any setting with its tea bag format, it's suitable for home use or as a gift for loved ones.
Experience the aroma and flavor of this exceptional roasted tea that has been praised both in Japan and abroad.
Other varieties include "Happiness Roasted Tea" with its mellow aroma and refreshingly clean aftertaste, "Ultimate Roasted Tea" with high roasting levels and deep flavor, and "HOHO CHA" with its fragrant and gentle mouthfeel.
Please enjoy the unique aroma and flavor differences of each distinctive roasted tea.
Pricing:
- Happiness Roasted Tea: ¥1,180 (tax included) (15 tea bags)
- Joy Roasted Tea: ¥1,280 (tax included) (15 tea bags)
- Ultimate Roasted Tea: ¥1,380 (tax included) (15 tea bags)
- HOHO CHA: ¥1,480 (tax included) (15 tea bags)
Flavored Roasted Tea Teabags
A product created by adding fruit fragrances to the "Joy Roasted Tea," which won the Japanese Tea AWARD 2021 Platinum Prize. While maintaining the traditional aromatic quality of roasted tea, the addition of refreshing fruit fragrances creates an even richer taste experience. Finished in easy-to-enjoy tea bag format, you can savor authentic flavors easily at home. A perfect blend of Japanese tea umami and gorgeous fruit aroma, ideal for gifts or daily relaxation time.
Price: ¥650 each (tax included)
Available in: Strawberry Roasted Tea / White Peach Roasted Tea / Yuzu Roasted Tea (6 tea bags each)
Premium Roasted Tea Syrup
A rich tea syrup condensing the depth and sweetness of roasted tea. Featured on TV programs and became extremely popular with inquiries flooding in after broadcast. Made using the stem portion of high-quality tencha (the tea leaf used as matcha raw material), it features a more intense taste and aroma than regular roasted tea. Enjoy it freely—drizzled over ice cream, cakes, or yogurt, or mixed with milk to make roasted tea latte.
Made without artificial sweeteners, colorings, or preservatives, with almost zero caffeine. Suitable for people of all ages, including children and those who care about their health. Having one bottle at home allows you to enjoy various arrangements. Please give it a try.
Price: ¥980 (tax included)
Roasted Tea Latte Series
Roasted Tea Latte, Premium Roasted Tea Latte, and Roasted Tea Chocolate Latte
Roasted tea latte powder with moderate sweetness and excellent compatibility with milk. Simply dissolve in hot water to easily enjoy the authentic deep taste of roasted tea. The Premium Tencha Roasted Tea Latte uses tencha, tea leaves cultivated as matcha raw material, allowing you to enjoy an especially aromatic and rich flavor. The Roasted Tea Chocolate Latte uses generous amounts of cocoa powder, allowing you to enjoy the deep taste of roasted tea along with the rich aroma of cacao.
All three series are characterized by being easy to drink for people of all ages and genders. Making it with milk instead of hot water allows you to enjoy an even richer roasted tea flavor.
Pricing:
- Roasted Tea Latte: ¥730 (tax included)
- Premium Tencha Roasted Tea Latte: ¥830 (tax included)
- Roasted Tea Chocolate Latte: ¥780 (tax included)
Roasted Tea Stick and Premium Roasted Tea Stick
A product made by carefully roasting carefully selected tea leaves and packaging them in stick format. Simply pour hot or cold water to easily enjoy the mellow aroma and deep flavor. The stick format makes it easy to carry, making it ideal not only at home but also at the office or on the go. Also low in caffeine, recommended before bedtime. Please try it as a companion during teatime when you want to take a breather.
Pricing:
- Roasted Tea Stick: ¥1,180 (tax included) for 10 sticks
- Premium Roasted Tea Stick: ¥1,420 (tax included) for 10 sticks
In addition, HOHO offers original mugs that enrich teatime and event-exclusive HOHO goods. Please pick up and view the adorable HOHO goods that add a "warm and healing" touch to daily life.
The HOHO HOJICHA Roasted Tea Specialty Store POP UP STORE at atre Kichijoji runs from February 23 (Monday) to March 6 (Friday), 2026.
As you stroll through Kichijoji feeling the arrival of spring, please savor the aromatic and profound taste of roasted tea and carefully crafted roasted tea sweets.
About HOHO HOJICHA Roasted Tea Specialty Store
A roasted tea specialty store with its main shop in Kyoto Uji. As interest in roasted tea grows both domestically and internationally, we propose various ways to enjoy high-quality roasted tea as a brand delivering premium roasted tea. With the concept of "bringing stress-free moments to daily life through time spent with roasted tea," we pursue the finest roasted tea under the supervision and guidance of tea masters. From Kyoto Uji to the world, we disseminate the appeal of roasted tea.
Official Website: https://www.hohohojicha.com
Official Instagram: https://www.instagram.com/hohohojicha
Email: info@hohohojicha.com
Uji Main Store
Address: 51-2 Myoraku, Uji-shi, Kyoto
Phone: 0774-22-0977
Hours: 10:00 AM to 6:00 PM (Open daily)
Kyoto Station Store
※ Retail only - No cafe menu service available
Address: Kyoto Station Building 1F, Omiyage Koji Kyo-Komachi, 901 Higashishiokoji-cho, Shimogyo-ku, Kyoto
Phone: 075-585-2650
Hours: 8:30 AM to 8:00 PM (Open daily)
Kyoto Station Hachijo Exit Store
※ Takeout specialty store
Address: 31-1 Higashishiokoji Kamadono-cho, Shimogyo-ku, Kyoto (inside Miyako Michi)
Phone: 075-606-1231
Hours: 9:00 AM to 8:00 PM (Open daily)
