April 4th falls almost exactly midway between March 3rd (Hinamatsuri, the Doll Festival) and May 5th (Children's Day), which is why it has come to be known as "Happiness Day." To mark the occasion, a special campaign centered around the "Yukigamine Ranch Jersey Milk Happy Milk Sablé" is being held.
Win a Box of Happy Milk Sablé by Answering a Survey!
During the campaign period from Friday, March 20, 2026 (a national holiday) through Tuesday, April 7, 2026, participants who share a moment of small happiness from their everyday lives via an online survey will be entered into a draw. A total of 30 winners will receive the "Yukigamine Ranch Jersey Milk Happy Milk Sablé" (10-piece box).
Complete the survey here:
Limited-Time Sampling Event at Daikanyama T-SITE
On Wednesday, April 1, and Thursday, April 2, free samples (one piece per person) of the sablé will be distributed along the main street of Daikanyama T-SITE. The event offers a chance to experience the cookie's crisp, crumbly texture firsthand. Look for the charming cream-colored Volkswagen Bus at the venue.
Additionally, from Friday, March 20, 2026 (national holiday) through Tuesday, April 7, the "Yukigamine Ranch Jersey Milk Happy Milk Sablé" will be available for purchase on the cooking floor (1F, Building 3) of Tsutaya Books at Daikanyama T-SITE.
Free Sampling Details
- Dates: Wednesday, April 1 – Thursday, April 2, 2026
- Venue: Daikanyama T-SITE Main Street
- Hours: 11:00 AM to 4:00 PM each day
- Limited to the first 200 visitors per day
- Distribution ends when supplies run out
- The event may be cancelled without prior notice in the event of rain or severe weather
For product information about the "Yukigamine Ranch Jersey Milk Happy Milk Sablé," visit:
