Lifestyle brand Her lip to, operated by heart relation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director CCO: Haruna Kojima), will open a new street-level store in Osaka's Shinsaibashi on Saturday, September 26, 2026.
Osaka has been an important city for Her lip to since the brand's founding, with many customer connections built up through events over the years. This new store marks the brand's first permanent location there.
A Second Street-Level Store, Following Omotesando's House of Herme
This is Her lip to's second street-level store, following "House of Herme" in Tokyo's Omotesando. Osaka is a city with its own distinct culture and energy, and at its center, Shinsaibashi, a new base for the brand has been born.
The concept is "SECOND HOUSE." Carrying on the philosophy that House of Herme has cherished, the store is designed as a luxurious space where visitors can experience the appeal of the dresses and products amid a comfort reminiscent of visiting a second home.
The facade uses white onyx, befitting the elegance of the neighborhood, together with mirror stainless steel that becomes one with the light, aiming for a dignified presence that still blends into the streetscape. Inside, natural stone with a beautiful wood-grain-like texture is used lavishly throughout the space, from the floor to the walls, with canal blue placed as an accent — the color that becomes the Osaka store's signature.
In this nature-chic space, where music from brushed silver speakers harmonizes with the sense of depth created by natural textures, various events are planned for the future, with hopes that new encounters and experiences will be born there together.
Special Items to Mark the Osaka Store Opening
The lineup includes early-release items available first at the Osaka store, starting with an original floral-print dress unique to Her lip to.
Limited-edition goods available only at the Osaka store will also be on hand, rounding out a special lineup to mark the opening.
To celebrate the opening of the Her lip to Osaka store, a limited-color shopping bag (sold separately) will also be introduced. Customers who spend ¥35,000 or more (tax included) will receive the "HLT Monogram Scrunch Pouch" as a complimentary gift.
Details on the limited items and other products will be announced on official social media as they become available.
*The limited shopping bag and novelty gift are available in limited quantities and will end once the planned supply is gone.
Store Information
Address: Toho Building 1F, 1-1-13 Nishi-Shinsaibashi, Chuo-ku, Osaka
Hours: 11:00 AM to 8:00 PM
About Entry
To ease congestion inside the store, entry will be by reservation only on Saturday, September 26 and Sunday, September 27.
Details here: https://herlipto.jp/blogs/news/hlt-osaka-20260926
ATTENTION
- From Monday, September 28 onward, entry will be free, but numbered tickets may be distributed and entry limited depending on congestion.
- Even when numbered tickets are being distributed, customers with SWAN membership status in Club Hers can enter with priority by presenting their membership card. *Wait times may occur depending on when you visit.
