HOSHINOYA, known for offering immersive stays built around a distinctive theme at each of its properties, brings its coastal Okinawa retreat, HOSHINOYA Okinawa, into a new season starting September 21, 2026, with a program inviting guests to savor the beauty of Ryukyu culture through traditional performing arts and lunar-calendar customs, paired with the freshest flavors of autumn. During the Ryukyu Kingdom's age of maritime trade, the kingdom absorbed influences from across Asia and shaped a hospitality all its own. Elegant performing arts once staged to welcome sappushi, the envoys sent from China, and customs tied to the lunar calendar are still part of Okinawan life today. As the refreshing miinishi — Okinawa's word for the wind that shifts from summer's southerly breeze to a cooler northerly one as the season turns — begins to blow, guests can spend autumn evenings poolside to the sound of the sanshin, alongside auspicious sweets and awamori. An afternoon tea served on yachimun, traditional Okinawan pottery, showcases the season's flavors as well. It's a stay that connects guests with history and culture while indulging in the richness of an Okinawan autumn.
An Evening Steeped in Okinawa's Traditional Culture
A pleasant breeze passes through the poolside, offering a special seat immersed in the sound of the sanshin and traditional performing arts. Guests can watch elegant dances once performed to welcome honored guests, while enjoying fuchagi, a traditional mochi confection rolled in red beans and served on the 15th night of the eighth lunar month with prayers for the family's health, alongside chikuzaki, a cup of awamori infused with chrysanthemum leaves once served around the Chōyō no Sekku, or Chrysanthemum Festival, in the belief that the flower's fragrance wards off evil. Through these two customs rooted in the lunar calendar, guests can spend a cool evening where Okinawa's long-cherished traditions echo with the mood of autumn.
Period: September 21 – November 1, 2026
Hours:
- Evening refreshments (fuchagi and chikuzaki served): 6:00 PM to 8:00 PM
- Evening performance: 6:30 PM to 6:50 PM (Ryukyu karate demonstration on Saturdays and Sundays)
Price: Free
Reservations: Not required
Note: Menu contents may change depending on ingredient availability.
An Autumn Night Lulled to Sleep by Healing Scents
Since ancient times, the Chōyō no Sekku has also been known as the Chrysanthemum Festival, and in Okinawa the flower's fragrance has long been believed to ward off evil and bring long life. Inspired by kikumakura, chrysanthemum-filled pillows once made to encourage restful sleep and longevity, guests create an original sachet filled with chrysanthemum petals along with island fragrances such as gettou (shell ginger) and shikuwasa, choosing their own preferred scent to bring back to their room. It's a soothing stay that connects guests with the traditional wisdom of a culture that lives alongside nature, drifting into a peaceful sleep.
Period: September 21 – November 1, 2026
Hours: 2:00 PM to 4:00 PM
Price: Free
Reservations: Not required
A Seasonal Delicacy: The "Shusai" Autumn Dessert Course Featuring Okinawan Purple Sweet Potato
HOSHINOYA Okinawa offers a limited-time dessert course centered on beni-imo, the Okinawan purple sweet potato that marks the island's autumn harvest. Guests can taste a tasting selection drawn from a range of purple sweet potato varieties, alongside a beautifully plated dessert crafted by the pastry chef, savoring the ingredient's delicate sweetness and color. Desserts finished right in front of guests fill the room with a warm, sweet aroma. It's an indulgent dessert course dedicated to the seasonal bounty nurtured by Okinawa's fertile soil.
Period: October 1 – November 26, 2026
Hours: 2:00 PM to 4:00 PM
Price: ¥9,680 per person (tax and service charge included; accommodation fee separate)
Reservations: Accepted at least 1 week in advance via the official website (https://hoshinoresorts.com/ja/hotels/hoshinoyaokinawa/)
Note: Menu contents may change depending on ingredient availability.
An Ocean-View Seat for Admiring Okinawan Craftsmanship
Banta Cafe by Hoshino Resorts, adjacent to HOSHINOYA Okinawa, hosts "Umibe no Yachimun Ichi" (Seaside Yachimun Market), an event introducing yachimun, Okinawa's traditional pottery, timed to the season of craft. This year, the cafe adds a new yachimun afternoon tea, using a yushibin — a vessel once used to carry awamori at celebratory banquets — as a stand-in for a teapot. An assortment of large and small dishes served on yachimun ware is filled with savory bites and sweets featuring Okinawan ingredients such as purple sweet potato and shikuwasa. A private, ocean-view terrace with sweeping views is reserved exclusively for the occasion, letting guests enjoy the beauty of Okinawa's handcrafted traditions and autumn flavors in a private setting cooled by the sea breeze.
Umibe no Yachimun Ichi (Seaside Yachimun Market) at Banta Cafe by Hoshino Resorts
Period: October 31 – November 23, 2026
Hours: Weekdays 10:00 AM to sunset; Saturdays, Sundays, and holidays 8:00 AM to sunset
Yachimun Afternoon Tea
Period: October 31 – November 23, 2026
Hours: 12:00 PM to 2:00 PM, 2:30 PM to 4:30 PM
Price: ¥10,000 for 2 people (tax and service charge included)
Reservations: Required; limited to 2 groups per day (2–4 guests per group)
Note: Cancellation fee of 50% applies for cancellations made the day before, 100% for cancellations made the same day. Menu contents may change depending on ingredient availability.
About HOSHINOYA Okinawa
HOSHINOYA Okinawa is a coastal resort built around the concept of living alongside the sea, elevating Ryukyu culture into what is described as a "Gusuku residence." Inspired by Okinawa's historic Gusuku stone fortresses, the grounds feature a Gusuku Wall surrounded by natural coastline, colorful fields and gardens, ocean-view guest rooms, and a dojo for experiencing Okinawan culture — a resort gathering the best of Okinawa along its shoreline.
- Address: 474 Gima, Yomitanson, Nakagami-gun, Okinawa 904-0327
- Phone: 050-3134-8091 (HOSHINOYA General Reservations)
- Rooms: 100 rooms | Check-in: 3:00 PM / Check-out: 12:00 PM
- Rate: From ¥170,000 per night (per room, tax and service charge included, meals not included)
- Access: Approximately 1 hour by car from Naha Airport (airport limousine bus available, fee required)
- Website: https://hoshinoresorts.com/ja/hotels/hoshinoyaokinawa/
