Sanrio characters Exhibition Hotel Floria Tokyo, the immersive experience running at Tokyu Kabukicho Tower in Shinjuku, is adding a second wave of original merchandise available only at the Tokyo venue.
New items featuring Sanrio's characters go on sale in stages from Saturday, September 19, with each product's exact release date to be announced on social media as it is confirmed.
Official website: https://floria-tokyo.jp/
Official X: @HotelFloria_JP
Official Instagram: @hotelfloria.tokyo
Tokyo-Exclusive Original Goods: Second Wave
Themed around "a dream hotel imagined by Sanrio characters," the new lineup lets visitors carry a piece of their time at the exhibition into everyday life. The assortment ranges from items perfect for photos inside the venue to apparel, everyday stationery, and cosmetics accessories.
Stick Balloon – Sanrio Characters (A/B)
¥1,430 each (tax included)
A cute ribbon-topped stick balloon filled with sparkling flakes — a display piece to keep the memory of the visit alive.
Big Tote Bag – Sanrio Characters
¥4,400 (tax included)
A tote bag with a convenient hook on the handle, ready for a favorite keychain or charm to come along on outings.
T-Shirt – Sanrio Characters
Pink / White, sizes S–XL, ¥4,180 each (tax included)
A T-shirt packed with Hotel Floria's charming motifs, easy to fold into everyday outfits.
Ticket Holder (9 designs)
¥660 each (tax included)
A clear ticket holder for keeping the check-in card received at the lobby, along with tickets and other cards, safe while visiting.
Die-Cut Postcards (Sanrio Characters, 10 designs total)
¥275 each (tax included)
Die-cut postcards easy to display on a desk, including designs that bring the characters together.
Slim Notebook (9 designs)
¥770 each (tax included)
A notebook with Hotel Floria's charm carried through to both the cover and inside pages, sized to slip easily into a bag.
Masking Tape (9 designs)
¥660 each (tax included)
Masking tape filled with Hotel Floria's charming world and motifs.
Slide Mirror (9 designs)
¥2,090 each (tax included)
A slide-style mirror decorated with the characters' adorable faces, sized to carry in a pouch.
The full goods lineup is available at: https://floria-tokyo.jp/goods
Paper Bag Purchase Bonus: A Monthly Original Tag
Visitors who purchase a paper bag at the special pop-up shop receive an original tag in a design that changes each month. August's design features Kerokerokeroppi, and September's features Hangyodon, with a different character appearing every month.
Eligibility: Anyone who purchases a paper bag at the special pop-up shop
How it's given out: One original tag per paper bag, handed out at the goods checkout counter
Paper bags come in two sizes, large and small. Tag designs change monthly, and distribution ends once the limited quantity runs out.
Tickets for September 19 Onward on Sale from August 24
Tickets for visits from Saturday, September 19, 2026 onward go on sale via e-plus today, Monday, August 24, at 12:00 PM.
Exhibition Details
Exhibition name: Sanrio characters Exhibition Hotel Floria Tokyo
Venue: Tokyu Kabukicho Tower 4F, 1-29-1 Kabukicho, Shinjuku, Tokyo
Dates: July 15, 2026 (Wed) – May 31, 2027 (Mon) — open throughout
Hours: 10:00 AM – 8:00 PM (last entry 7:30 PM)
Admission (weekdays):
- General / University students: ¥2,400
- Junior / High school students: ¥1,600
- Children (ages 4–12 / elementary school): ¥1,000
Admission (weekends & holidays):
- General / University students: ¥2,600
- Junior / High school students: ¥1,800
- Children (ages 4–12 / elementary school): ¥1,200
Children aged 3 and under are admitted free (must be accompanied by a guardian). Children of preschool age must be accompanied by a guardian aged middle school or older.
Tickets: https://eplus.jp/hotelfloria_tokyo
