A limited-time Halloween season event, "Kawaii HALLOWEEN Party," is being held at Sanrio characters Exhibition Hotel Floria Tokyo, the experiential exhibition event underway at Tokyu Kabukicho Tower in Shinjuku. It runs from Saturday, October 3 to Saturday, October 31, 2026.
The photo is for illustration purposes. My Melody and Kuromi will not appear during the event period.
Hotel Floria Tokyo is an experiential event themed around a "dream hotel dreamed up by the Sanrio Characters." Through exhibition spaces filled with each Sanrio Co., Ltd. character's favorite things and stories, guests can enjoy an immersive experience that feels like spending time together with the characters. It features a grown-up cute space design and a new kind of immersive experience.
For the seasonal "Kawaii HALLOWEEN Party," the story is that Kuromi, whose birthday falls on Halloween, is preparing a party to entertain everyone. Parts of the venue, centered on the entrance and the Kuromi Room, are decorated for Halloween.
In the fantastical Garden and Ballroom, where guests can enjoy light and video, special Halloween versions of the content are presented only during this period. Halloween goods are also on sale at the special store. Look out for each character's costume, full of individual personality.
Hotel Floria Tokyo's "Kawaii HALLOWEEN Party" makes a good autumn outing.
Halloween Goods Lineup
Halloween Sticker: Sanrio Characters
¥935 (tax included)
Halloween Postcard: Sanrio Characters
¥660 (tax included)
Halloween Keychain: Sanrio Characters (Random, 9 Types)
¥880 (tax included) each
Other Announcements
Paper Bag Purchase Bonus: Get a Monthly Original Tag
Guests who purchase a paper bag at the special shop receive an original tag with a design that changes every month.
October's design features Kuromi. A different character appears each month.
Eligibility: Guests who purchase a paper bag at the special shop
How to receive: One original tag is given per paper bag at the goods shop register.
Paper bags are available in two sizes, large and small.
The original tag design changes monthly.
Quantities are limited, and distribution ends once supplies run out.
Get a Limited Sticker! Value Set Ticket for Sanrio Puroland and Hotel Floria Tokyo
A special ticket for visiting both facilities, offering a full taste of the Sanrio characters' charm, is coming. The set ticket comes with a collaboration sticker exclusive to purchasers, plus a "5% OFF goods coupon" that can be used at eligible shops at either Sanrio Puroland or Hotel Floria Tokyo.
The ticket purchase site will be announced later on the official websites of Sanrio Puroland and Hotel Floria Tokyo.
Sales start: Thursday, October 15, 2026
Valid period: Sunday, November 1, 2026 to Monday, May 31, 2027
Price: ¥6,900 (tax included)
Event Overview
Landing from Korea for a limited time: an experiential exhibition event built around a "hotel" concept, filled with the Sanrio characters' dreams.
Exhibition name: Sanrio characters Exhibition Hotel Floria Tokyo
Period: July 15 (Wednesday), 2026 to May 31 (Monday), 2027 (open every day during the event period)
Venue: Tokyu Kabukicho Tower, 4F (1-29-1 Kabukicho, Shinjuku-ku, Tokyo)
Hours: 10:00 AM to 8:00 PM (last admission 7:30 PM)
Admission (tax included):
- Weekdays: General/college students ¥2,400 / Junior & senior high school students ¥1,600 / Children (ages 4-12, elementary school) ¥1,000
- Saturdays, Sundays & holidays: General/college students ¥2,600 / Junior & senior high school students ¥1,800 / Children (ages 4-12, elementary school) ¥1,200
Children age 3 and under are admitted free (must be accompanied by a guardian). Preschool-age children must be accompanied by a guardian who is a junior-high-school student or older.
Ticket sales: https://eplus.jp/hotelfloria_tokyo
Official website: https://floria-tokyo.jp/
Official X: https://x.com/HotelFloria_JP
Official Instagram: https://www.instagram.com/hotelfloria.tokyo/
Organizer: Sony Creative Products Co., Ltd., d'strict
Planning: d'strict, Sanrio Entertainment Co., Ltd.
