BARE NOTE STUDIO Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Ikumi Kuroki; hereinafter "BNS"), the company behind the planning, development, and operation of group-stay hotels under the "illi Stays" brand, will open "illi Eme Tokyo-Toranomon" in Minato-ku, Tokyo in mid-February 2026.
This marks the first location in the Toranomon area and the seventh property in Minato-ku.
As Toranomon continues its redevelopment and attracts discerning visitors from around the world, the hotel offers refined accommodations where up to 6 guests can stay together in a single room.
BNS is also planning to open another property in the same area in March 2026, further accelerating its expansion in Tokyo's key districts.
Hotel Overview: A New Toranomon Hub Enriching Group Travel
Space
Maximum 6 guests, limited to 2 rooms per day.
Inspired by the emerald, a gemstone symbolizing healing and tranquility, "illi Eme Tokyo-Toranomon" features striking deep green tiles. Drawing on the area's name—Toranomon, meaning "Tiger Gate"—the design incorporates arched elements alongside clean woodwork, white tones, and natural materials, creating a sophisticated and calming atmosphere. Even in the heart of the city, the space invites guests to take a deep breath and enjoy a moment of serenity.
Location
1-minute walk from Kamiyacho Station on the Tokyo Metro Hibiya Line.
The hotel boasts excellent access to major areas such as Ginza, Roppongi, and Tokyo Station, making it an ideal base for sightseeing. In Toranomon, where international energy meets traditional tranquility, both domestic and international group guests can enjoy a comfortable stay.
Facilities & Amenities
Comprehensive amenities for a home-like stay.
All rooms feature a living room, dining area, kitchen, and washroom, fully equipped with everything needed for daily life.
＜Facilities & Equipment＞
Washer-dryer / Hair dryer / Washroom cups / IH stove kitchen / Microwave / Refrigerator / Freezer / Electric kettle / Dining table & chairs / Low table & sofa / Tuner-free TV / Clothes iron / Ironing board / Hangers / Slippers / Conversion plugs
＜Amenities＞
Shampoo / Conditioner / Body soap / Hand soap / Facial cleanser / Toner / Moisturizer / Toothbrush set / Laundry detergent / Bath towels / Face towels / Bath mats
Project Background
This property represents a conversion project that repurposes vacant mid-rise floors of an existing building into the "illi Stays" hotel brand. Drawing inspiration from Toranomon's history, the design combines refined colors and materials with sophisticated aesthetics, creating a space that enriches guests' travel experiences. By leveraging the building's characteristics and weaving in the unique charm of the location, the project aims not only to enhance value for guests but also to revitalize the surrounding area and ensure sustainable profitability for the property.
Reservations Available on the Official Booking Site and Major Booking Platforms
BNS has prepared an exclusive coupon available only on the official booking site. Take this opportunity to experience a special stay.
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Coupon Code: EME2602
Discount: ¥5,000 OFF accommodation fee
Eligible Properties: All "illi Stays" properties
How to Use: Enter the coupon code in the designated field when booking on the official booking site.
※ Offer ends when the limited number of uses is reached. Early reservations are recommended.
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About "illi Stays": The Best of Both Hotel and Home
"illi Stays" is a hotel brand specializing in group accommodations. Operating mainly in central Tokyo under the concept "More Comfortable Than Home, More Special Than a Hotel," the brand offers properties in prime locations with high inbound demand, ideal as sightseeing bases.
All rooms feature living rooms, dining areas, kitchens, and washer-dryers, designed for extended stays with four or more guests. Despite unmanned operations, the brand provides 24-hour support, seamless check-in and check-out, and hotel-grade cleaning quality. Each property showcases a unique concept design, adding a special touch to guests' stays.
"illi Stays" combines hotel hospitality and design with the comfort and functionality of a home—the best of both worlds.
Website: https://illi-stays.com/
Instagram: https://www.instagram.com/illi_stays/
TikTok: https://www.tiktok.com/@illi_stays
Future Developments: A Brand Supporting Tourism Revival and Real Estate Regeneration
BNS is currently advancing multiple projects, including new property acquisitions and product development with partner companies.
BNS aims to contribute to the growth of Japan's tourism industry by maximizing the country's tourism resources, while also regenerating underperforming real estate and creating new value. The company is seeking partners to join in this mission. Please feel free to contact us using the information at the end.
For Investors: Profit-Sharing Business Combining Stable Returns and Experiential Value
Investors enter into lease agreements with property owners for properties selected by BNS as suitable for "illi Stays." Investors cover initial costs such as security deposits and interior construction, converting the properties into "illi Stays" hotels. BNS handles all hotel operations, so investors only need to review monthly reports—no management or operational burdens.
This business offers profit sharing based on accommodation revenue, along with high tax savings potential through depreciation of initial investments. Additionally, owning an "illi Stays" property allows investors and their families to stay at the hotels themselves, providing value beyond simple financial returns.
For Real Estate Agents: Seeking Hotel Candidate Properties
BNS operates unmanned hotels under the "illi Stays" brand, leveraging spacious guest rooms. Past properties in Tokyo have maintained an average accommodation rate of around ¥60,000 per night, average stay durations exceeding 3 days, and occupancy rates consistently above 90%, earning high praise from both domestic and international guests.
With refined design and functionality suited for medium- to long-term stays, including kitchens and washer-dryers, the properties not only enhance the buildings themselves but also contribute to neighborhood revitalization. BNS welcomes both newly developed properties and conversion opportunities for older buildings. If you have property introductions or inquiries, please contact us using the information at the end.
＜Target Properties＞
Contract Type: Lease agreement with BNS or partner companies
Required Equipment: [Per Room] Electricity 50A, Power 30A, Gas (water heater 20 gal), Water supply/drainage, Windows
[Building] Automatic fire alarm system
Building Conditions: New development properties or older buildings available for conversion (single mid-rise floors accepted)
For Property Owners: Transforming Underperforming Buildings into Profitable Hotels
BNS converts real estate that has declined in occupancy or profitability due to changing times and societal needs into "illi Stays" hotels, recreating value that meets modern demands. This transformation revives properties as high-revenue real estate once again.
Partner Company Recruitment: Seeking Collaborators to Create Hotels Together
As BNS accelerates its expansion, the company is seeking partner companies in the following areas. BNS welcomes collaboration with companies that share its core value: "Product is Everything"—a dedication to creating superior offerings. Interested companies are encouraged to contact us using the information at the end.
- Real estate companies
- Interior design & construction companies
- Linen supply companies
- Hotel cleaning & operations support companies, etc.
BARE NOTE STUDIO Co., Ltd.
Operating under the vision "Designing Moments That Change Lives," BNS engages in hotel development and operations, real estate regeneration, and creative projects. Inspired by the encounters and experiences gained through a shared house at the company's founding, BNS believes in the power of spaces to move hearts and change lives, and is committed to creating environments that propel people forward.
By weaving in the charm of surrounding areas and hospitality, and accelerating the expansion of the "illi Stays" hotel brand, BNS aims to achieve "Japan as No.1" once again with its own hands.
Additionally, BNS considers it an essential mission to breathe new life into idle real estate. By converting properties that have struggled to thrive due to changing times and societal needs into hotels, BNS transforms them into high-revenue assets, addressing Japan's real estate challenges.
The company pursues both "social value" that enriches people's lives and futures sustainably, and "economic value" that supports business growth, continually creating spaces of true worth.
Established: December 25, 2017
Representative: Ikumi Kuroki
Headquarters: AD-O Shibuya Dogenzaka 5F, 1-22-9 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Business: Planning, development, and operation of "illi Stays"
Company Website: https://barenotestudio.com/
Inquiries: info@barenotestudio.com
