Isuzu Chaya Launches New "Ginger Sugar" Product - Traditional Ise Souvenir Gets Modern Makeover

Ginger Sugar Individual Packaging (Released September 1, 2025)

Traditional Ise Souvenir Gets Contemporary Revival

Akafuku Co., Ltd. (headquartered in Ise City, Mie Prefecture, President: Tomoe Hamada) has launched a modern take on traditional ginger sugar through their Japanese-Western confectionery shop "Isuzu Chaya." The new "Ginger Sugar" reimagines this historic Ise pilgrimage souvenir with contemporary appeal, featuring simple packaging and convenient individual wrapping designed to attract younger consumers.

Visit the official Isuzu Chaya website: https://www.isuzuchaya.com/

Rich Historical Heritage

Ginger sugar holds special significance as one of the sacred offerings presented at Ise Grand Shrine. Its excellent preservation qualities made it a prized souvenir for Ise pilgrims, eventually gaining recognition nationwide as "Ise's Ginger Sugar." At Isuzu Chaya, operated by Akafuku, this traditional confection receives a modern interpretation that seamlessly fits into contemporary lifestyles.

Product Features and Characteristics

The new "Ginger Sugar" showcases several distinctive features that bridge tradition with modernity. Made with premium ginger from Kochi Prefecture, each piece comes in a palm-sized, single-serving format with individual packaging. The refined, minimalist design creates a sophisticated aesthetic that appeals to modern consumers.

The texture experience begins with a satisfying firmness that yields to gentle pressure, creating a light, crumbling sensation as the ginger's aromatic essence unfolds. This careful balance creates a flavor profile that combines nostalgic familiarity with contemporary refinement.