Ladies' brand jouetie, operated by MARK STYLER, is joining forces with kaorinomori — a ladies' fashion brand centered on hats and accessories — for a special collaboration collection. Pre-orders open on May 3, 2026 (Sunday) through the official online store RUNWAY channel.
The collection blends kaorinomori's signature girly aesthetic with jouetie's unique mix of street, vintage, rock, and romantic influences.
Collaboration Items
Lace Hunting Cap
Price: ¥5,940 (tax included)
Colors: Off White / Black
Size: One Size
A trendy hunting cap reimagined in lace fabric for a romantic feel.
Rumor Studs Beret
Price: ¥5,940 (tax included)
Colors: Gray / Red
Size: One Size
A checked beret accented with studs for an edgy finish unlike anything else.
Bijou Babushka
Price: ¥5,500 (tax included)
Colors: Gray / Black
Size: One Size
A soft knit babushka adorned with sparkling bijoux for an elegant touch.
Rosa Hair Band
Price: ¥5,500 (tax included)
Colors: Black / Red
Size: One Size
A playful rose-motif hair band full of personality.
Rose Bag
Price: ¥7,920 (tax included)
Colors: Black / Red
Size: One Size
A statement bag featuring the collection's whimsical rose motif.
Release Schedule
Wave 1: Lace Hunting Cap, Rumor Studs Beret
Scheduled for early July 2026
Wave 2: Bijou Babushka, Rosa Hair Band, Rose Bag
Scheduled for late August 2026
Items will be available at jouetie stores and online:
- RUNWAY channel: https://runway-webstore.com/jouetie/
- ZOZOTOWN: https://zozo.jp/brand/jouetie/
- Store locations: https://jouetie.com/shoplist/
kaorinomori POP-UP MARKET
The collaboration items can also be seen in person at the kaorinomori POP-UP MARKET, held over the same weekend as the pre-order launch.
Venue: 4-25-1 Jingumae, Shibuya-ku, Tokyo
Dates: May 3 (Sun) – May 5 (Tue), 2026
- Day 1: 12:00 PM–8:00 PM
- Day 2: 11:00 AM–7:00 PM
- Day 3: 11:00 AM–7:00 PM
About kaorinomori
kaorinomori is a brand built around hats and accessories for women who cherish their own sense of "like." The brand's philosophy is that its pieces become an extension of each wearer's individuality — combining with personal style to create new colors and forms.
- Official site: https://kaorinomori.jp/
- Instagram: https://www.instagram.com/kaorinomori_official/
About jouetie
jouetie is a ladies' brand that mixes street style as a base with vintage, rock, mode, and romantic elements — crafting a playful, elevated fashion for women who enjoy style beyond age boundaries.
- Official site: https://jouetie.com/
- Instagram: https://www.instagram.com/jouetie_official/
- X (formerly Twitter): https://twitter.com/jouetie_com
