Wagokoro Co., Ltd. (headquartered in Shibuya, Tokyo; President and CEO: Tomohiro Mori; Tokyo Stock Exchange Growth Market: 9271), which operates Japanese accessory brands nationwide -- including kanzashi (hair ornaments), wagasa (traditional Japanese umbrellas), and chopsticks -- under the vision of "Bringing Japanese Culture to the World," grand-opened Kanzashi-ya WARGO Yufuin Kinrinko, a hairpin specialty store, in the Kinrinko area of Yufu City, Oita Prefecture, on Friday, July 24, 2026. The new store marks the company's third location in the area, following the wagasa specialty store Hokusai Graphic and the sauna and spa goods store musumusu.
Yufuin is one of Kyushu's leading tourist destinations, drawing visitors from Japan and abroad with its blend of natural scenery, hot springs, and historic townscape. The area around Lake Kinrin, at its center, is a highlight of any walk through Yufuin and stays busy with visitors throughout the year.
The newly opened Kanzashi-ya WARGO Yufuin Kinrinko is a specialty store dedicated to sharing the appeal of kanzashi, a traditional Japanese craft. Its wa-modern store design blends with Yufuin's townscape, offering visitors the chance to find a hairpin to keep as a memento of their trip.
A Store Designed to Blend with Yufuin's Townscape
The interior incorporates genuine antique furniture, creating a calm space that carries the warmth and history of wood. Traditional ranma (transom carvings) and atmospheric lighting complement the wa-modern interior, where a colorful array of kanzashi is displayed in abundance. Amid Yufuin's relaxed atmosphere, visitors can take their time choosing a favorite piece while getting a feel for traditional Japanese beauty. The exterior also catches the eye from the path leading to Lake Kinrin, blending into Yufuin's scenery in a store designed for tourists to stop by easily.
The store carries a wide variety of kanzashi designs, from single-ornament hairpins to tonbodama (glass bead) kanzashi and hana kanzashi (flower hairpins), suited to everything from everyday wear to special occasions. It also stocks related items such as kanzashi pouches for safekeeping and carrying, and combs, offering suggestions tailored to each customer's needs.
For domestic and international visitors alike, the store aims to share Japanese aesthetic sensibility as a place where guests can experience distinctly Japanese craftsmanship and traditional culture.
Store Information
- Name: Kanzashi-ya WARGO Yufuin Kinrinko
- Grand opening date: Friday, July 24, 2026
- Address: 1551-12 Kawakami, Yufuin-cho, Yufu City, Oita Prefecture 879-5102
- Hours: 9:30 AM to 5:30 PM
About Kanzashi-ya WARGO
Kanzashi-ya WARGO is Japan's leading handmade kanzashi specialty store, selling kanzashi that fuse traditional Japanese craftsmanship with contemporary design. By handling every step in-house -- planning, design, production and store development (including web design), and sales -- as a direct-from-manufacturer retailer, the brand takes pride in its approach to craftsmanship.
Official website: https://wargo.jp/collections/kanzashi
