A popup event celebrating the launch of Kérastase's new GLOSS ABSOLU series will run at @cosme TOKYO in Harajuku from April 8 (Wednesday) through April 14 (Tuesday), 2026. Titled "ENTER THE WORLD OF GLOSS – A World of Dewy, Luminous Shine", the event offers visitors the chance to try the full GLOSS ABSOLU lineup—including the much-talked-about hair oil Glaze Drops—and participate in exclusive workshops.
In conjunction with the popup, Kérastase products will also be sold in-store at @cosme TOKYO throughout April 1 (Wednesday) to April 28 (Tuesday), and the GLOSS ABSOLU line will be available on @cosme SHOPPING starting April 1.
Event Overview
- Event Name: ENTER THE WORLD OF GLOSS – A World of Dewy, Luminous Shine
- Dates: April 8 (Wed) to April 14 (Tue), 2026
- Hours: 11:00 AM–9:00 PM (following @cosme TOKYO's operating hours)
- Venue: @cosme TOKYO 1F Popup Space (1-14-27 Jingumae, Shibuya-ku, Tokyo)
- Admission: Free (some content available to purchasers only)
The event concept invites visitors to step through a door into a world of light-reflecting, moisture-rich gloss. The exterior of the building in Harajuku will also feature a special visual takeover during the event period.
Four Experience Zones Inside the Venue
1. GLAZE UP MIRROR – Try the New Glaze Drops
A self-service trial corner where visitors can apply Glaze Drops in front of a mirror and experience firsthand how the product's lightweight "thin-film gloss veil" envelops hair without any stickiness.
2. PERSONAL GLOSS SESSION – One-on-One Advisory
An advisor-led, one-on-one personal session offering a detailed demonstration of how to use Glaze Drops and an in-depth introduction to the product range.
3. GLAZE & CREATE WORKSHOP – Original Accessory Making (Purchasers Only)
Visitors who purchase Glaze Drops can participate in a special workshop where they select parts inspired by the dewy, translucent gloss aesthetic and assemble a one-of-a-kind accessory that attaches to their Glaze Drops bottle.
Available while supplies last.
4. THE SURPRISE DROPS – Guaranteed-Win Capsule Machine
Visitors who follow the official X account or post about the event can receive a "Surprise Drop" from Kérastase—a capsule machine filled with travel-size products and limited-edition goods.
One turn per person. Available while supplies last.
About the GLOSS ABSOLU Series
Launched on March 27, GLOSS ABSOLU addresses common hair concerns—frizz, volume, and lack of shine—through Kérastase's proprietary "Mizuhika Drop Technology," delivering an airy, bouncy texture alongside a high-gloss finish.
The technology works through three approaches:
- Airy body: Hyaluronic acid* moisturizes the hair fiber from within for a plump feel.
- Smoothed cuticle: Glycolic acid* refines the cuticle surface for light-reflecting shine.
- Thin-film gloss veil: Wild rose oil* coats hair with a protective veil, delivering gloss with a lightweight, springy texture.
*Sodium hyaluronate (moisturizing ingredient) / styling ingredient / Rosa canina flower extract (shine-protection ingredient)
Hero Product: Glaze Drops (Hair Oil)
The signature product of the series, housed in an iconic jewel-like glass bottle. Formulated with 98% shine-protection ingredients, it delivers a smooth, non-greasy feel while transforming hair into a moist, bouncy texture.
