LEGO Japan is running a holiday campaign called "Enjoy a Christmas of Inspiration with LEGO® Bricks" (レゴ®ブロックでひらめきを楽しむクリスマス), built around the idea of making "your very own Christmas" with LEGO® bricks. The centerpiece is a Christmas truck caravan event, "Santa Claus's Present Factory" (サンタクロースのプレゼント工場), which starts in Osaka on Saturday, November 7, 2026, and then visits Tokyo, Aichi and Hyogo, four cities across Japan in all.
Making "Your Own Christmas" With LEGO Bricks
Christmas calls to mind familiar motifs and ways of spending the season, such as cakes, trees, ornaments, snowmen and gingerbread houses. With LEGO bricks, these classics can be freely remade into something that is entirely one's own ("What if I did it like this?"). The campaign is based on the idea that thinking for yourself and giving shape to an inspiration, in play with no right answer, is what makes Christmas special. It suggests playful ways for families and loved ones to enjoy the holiday together.
"Santa Claus's Present Factory" Truck Caravan Visits Four Cities
A Christmas-themed truck modeled on Santa Claus's present factory will travel to four cities nationwide, starting in Osaka on Saturday, November 7, and continuing to Tokyo, Aichi and Hyogo. Visitors can look at, build and display LEGO creations, and get a feel for a Christmas of inspiration. A reindeer LEGO minifigure character guides visitors as they go through each area in turn.
Visitors who go through all the areas get a stamp on their LEGO® Passport (レゴ®パスポート) and receive a LEGO minifigure exchange voucher that comes with a coupon. The pop-up store can also be visited on its own.
※ The image is for illustration purposes.
Inspiration Area
Santa Claus's present factory appears on top of the caravan truck. It introduces a variety of Christmas present ideas made with LEGO bricks to give visitors some inspiration.
Photo Spot and Pop-Up Store
The venue has a photo spot where visitors can have their picture taken with 3D LEGO brick models, along with a pop-up store selling LEGO products recommended for Christmas.
Build LEGO Ornaments
In the activity space, visitors build an ornament for a Christmas tree out of LEGO bricks. Each finished ornament is hung on the Christmas tree at the venue, so the tree ends up decorated with ornaments of all shapes made by visitors.
Ornament Base Designs (8 Types)
Using eight base designs, including Santa Claus, reindeer, gnomes (こびと), yetis, Christmas trees, bells and presents, visitors can combine LEGO bricks of their choice to make an original ornament.
※ The image is for illustration purposes. Designs are subject to change.
Event Information
| Location | Venue | Dates |
|---|---|---|
| Osaka | Grand Front Osaka Umekita Plaza (グランフロント大阪 うめきた広場), Kita Ward, Osaka City, Osaka Prefecture | Saturday, November 7 and Sunday, November 8, 2026 |
| Tokyo | Roppongi Hills Arena (六本木ヒルズアリーナ), Minato City, Tokyo | Saturday, November 14 and Sunday, November 15, 2026 |
| Aichi | Mitsui Outlet Park Okazaki, inside Parking Lot P1 (三井アウトレットパーク 岡崎 P1駐車場内), Okazaki City, Aichi Prefecture | Saturday, November 21 to Monday, November 23 (national holiday), 2026 |
| Hyogo | Mitsui Shopping Park LaLaport Koshien, Parking Lot G (三井ショッピングパーク ららぽーと甲子園 駐車場G), Nishinomiya City, Hyogo Prefecture | Saturday, November 28 and Sunday, November 29, 2026 |
Details such as how to take part will be announced in stages on the official LEGO website.
Official website: https://www.lego.com/ja-jp/local-news/news/2026/november/christmas-campaign-santa-present-factory
※ Because the venues are outdoors, the content may change or the event may be canceled in rain or severe weather.
