BEAMS PLUS, a label by BEAMS Co., Ltd., will hold BEAMS PLUS LIMITED STORE in BISHU at BISHU FES., an event taking place on Saturday, November 7 and Sunday, November 8, 2026, in Ichinomiya, Aichi Prefecture. Ichinomiya is well known as one of the world's three major wool fabric-producing regions.
During the event, the store will sell items such as engineered jackets and pants made from leftover Bishu fabric, developed with the involvement of BEAMS PLUS store staff from the planning stage. It will also carry items made from the Bishu fabrics that BEAMS PLUS regularly uses. An order event for overcoats by I.J.I. unit, one of Japan's leading tailoring factories and a supporter of BEAMS PLUS's American traditional style, will let visitors have a coat made to their own order.
The store will also sell limited-edition doughnuts created together with food & donut Neji, an Ichinomiya shop that makes handmade doughnuts and proposes food with a free spirit that is not bound by genre. The ingredient and flavor combinations carry the playful touch typical of food & donut Neji. Through the enjoyment of eating, visitors can experience the appeal of craftsmanship and the depth of the Bishu region.
The event also includes efforts involving the next generation. Drawstring pouches made by students of Yokohama Municipal Hongo Special Needs Education School (横浜市立本郷特別支援学校) from leftover Bishu fabric that BEAMS PLUS used in the past will be sold, with the full proceeds donated to the school. Students of 一宮高等学校 (Ichinomiya High School) and 修文学院高等学校 (Shubun Gakuin High School) will make their own outfits from BEAMS PLUS's Bishu patchwork fabric and present them on the runway. A special fashion show of items made with Bishu fabric that BEAMS PLUS has released so far will be held as well.
Through BEAMS PLUS LIMITED STORE in BISHU, BEAMS PLUS aims to help build a sustainable industry and revitalize the region by offering varied content that lets visitors rediscover the appeal of Bishu, a wool-producing region whose tradition continues to evolve, from three angles: people, products and experiences.
Special Items Made From Leftover Bishu Fabric
BEAMS PLUS reused leftover Bishu fabric generated in its clothes making to create products exclusive to this event. The sustainable lineup gives new life to leftover fabric that would otherwise be discarded, while keeping the quality texture of Bishu materials. The items are available only at this event.
BEAMS PLUS "ENGINEERED JACKET"
- Size: S, M, L, XL
- Color: CRAZY
- Price: ¥71,500 (tax included)
BEAMS PLUS "CRAZY SHIRT"
- Size: S, M, L
- Color: CRAZY
- Price: ¥24,200 (tax included)
BEAMS PLUS "MILITARY SHIRT"
- Size: M
- Color: OLIVE
- Price: ¥39,600 (tax included)
BEAMS PLUS "2PLEATS RELAX PANTS"
- Size: S, M, L, XL
- Color: OLIVE
- Price: ¥60,500 (tax included)
Collaboration Items
WOOLLABO® × BEAMS PLUS "WOOL T-SHIRT"
A T-shirt made as a special order from WOOLLABO®, a wool-specialist brand from Bishu. It uses Super 140's merino wool with the brand's own protein washable finish, which keeps the natural material's beautiful, soft texture while providing high shrink resistance and durability.
- Size: S, M, L, XL
- Color: BURGUNDY
- Price: ¥15,400 (tax included)
Ichinomiya City Tourism Association (一宮市観光協会) × BEAMS PLUS "DOUBLE-FACE SCARF"
A scarf that joins carefully selected woven fabrics associated with BEAMS PLUS to a plain scarf woven especially for this project to be soft and plump like gauze. The hand-sewn blind stitching (まつり縫い) done stitch by stitch and the twisted fringe (撚り房), now rare even in Bishu, show the advanced handwork of the craftspeople. The two sides have different looks, and the scarf is soft to the touch.
- Size: FREE
- Color: ASSORT
- Price: ¥28,600 (tax included)
"DRAWSTRING POUCH" Made From Leftover Bishu Fabric by Yokohama Hongo Students
Sashiko-stitched drawstring pouches made by students of Yokohama Municipal Hongo Special Needs Education School (横浜市立本郷特別支援学校) from leftover Bishu fabric used in past BEAMS PLUS archives will be sold exclusively at the event. The full proceeds from this product will be donated to the school.
- Size: FREE
- Color: ASSORTMENT
- Price: ¥1,650 (tax included)
Welarch × BEAMS PLUS "DRAWSTRING POUCH" in Bishu Fabric
A drawstring pouch designed on the basis of the U.S. Military "U.S.G.I PERSONAL EFFECTS BAG," made from leftover Bishu fabric. It is a collaboration item with Welarch, a work-continuation support center (就労継続支援事業所) in Gifu City.
- Size: FREE
- Color: ASSORT
- Price: ¥2,200 (tax included)
"OVER COAT" Order Event by I.J.I. unit Using Bishu Fabric
I.J.I. unit, the tailoring factory familiar from the sports coat order fair at BEAMS PLUS Marunouchi, will hold an order event for overcoats made with Bishu fabric. The coat features a Balmacaan collar that is lower at the front and higher at the back, two-piece raglan sleeves and a three-button front (3ボタン打ち抜き), details reminiscent of vintage pieces from the 1950s and 1960s. It has a long length that reaches below the knees and a roomy A-line silhouette. Visitors can have a classic coat tailored from traditional Bishu fabric.
- Sizes: 36 / 38 / 40 / 42 / 44
- Price: Tailoring fee ¥147,400 (tax included)
- Payment: The fabric cost is paid at 尾州のカレント, and the tailoring fee is paid at BEAMS PLUS.
- Additional fees: Orders may incur a delivery fee (¥330) and an alteration upcharge (¥3,300).
- Delivery: Scheduled for late January 2027 (delivered by shipping)
Food Supervised by BEAMS PLUS
Two event-exclusive menu items, supervised by BEAMS PLUS and created together with food & donut Neji of Ichinomiya, Aichi, will be on sale.
Maple Miso Bacon (メイプル・ミソ・ベーコン)
A sweet maple doughnut topped with butter cream and red miso bacon (red miso is an Aichi specialty). The saltiness and richness of the bacon, baked with a red miso coating, bring out the sweetness of the maple. (Back of the photo)
Maple Luther Burger (メイプル・ルーサーバーガー)
Inspired by the Luther Burger, this item combines a maple doughnut with a 100% beef patty. Cheddar cheese and berry sauce are sandwiched inside, and red miso powder is sprinkled on top, layering the savory flavor of the meat, sweetness, acidity and the toasty aroma of miso. (Front of the photo)
- Quantities are limited, and sales end when stock runs out.
- Advance reservations are not accepted. The items are sold on the day only.
Fashion Shows
Students of 一宮高等学校 (Ichinomiya High School) and 修文学院高等学校 (Shubun Gakuin High School) will present outfits they made themselves from BEAMS PLUS's Bishu patchwork fabric. A special BEAMS PLUS fashion show of items made with Bishu fabric that the label has released so far will also take place.
- Event names: BEAMS PLUS Fashion Show, High School Students' Fashion Show (高校生ファッションショー)
- Date: Saturday, November 7, 2026
- Time: 1:30 PM to 2:30 PM (doors open at 1:00 PM)
- Venue: Civic Hall, 7F, Owari Ichinomiya Ekimae Building (i-Building) (尾張一宮駅前ビル（i-ビル）), 3-1-2 Sakae, Ichinomiya, Aichi
- Access: Directly connected to JR Owari-Ichinomiya Station and Meitetsu Ichinomiya Station
- Admission: Free
Event Details
- Event name: BEAMS PLUS LIMITED STORE in BISHU
- Dates: Saturday, November 7 to Sunday, November 8, 2026
- Hours: 10:00 AM to 5:00 PM
- Venue: Civic Terrace, 3F, Owari Ichinomiya Ekimae Building (i-Building) (尾張一宮駅前ビル（i-ビル）), 3-1-2 Sakae, Ichinomiya, Aichi
- Access: Directly connected to JR Owari-Ichinomiya Station and Meitetsu Ichinomiya Station
- Admission: Free (the order event, food and drinks, and merchandise are paid)
About BISHU FES.
BISHU FES. is an event that promotes the appeal of Bishu, Japan's largest wool-fabric production region, centered on Ichinomiya, with the aim of supporting the local industry and revitalizing the region.
Through diverse cooperation among government, businesses and schools, it shares the high quality of Bishu products with a wide range of generations and offers a place where visitors can touch and buy them.
