Mexican goods brand Letra has released new pink colorways of its mercado bags for summer 2026. The collection features both vibrant, photo-ready pinks and softer, more understated tones designed for adults looking to move beyond overly sweet aesthetics.
Vibrant Color Woven from Plastic Cord
Pink is one of the trending colors for 2026, and Letra has incorporated a luminous, vivid shade into its classic bag designs. The bold hue is crafted to catch the eye even through digital screens and social media, and is intended to instantly brighten an otherwise neutral outfit.
Embracing the 2026 Trend Color
Alongside the vivid tone, Letra has also added pale pink to the lineup — a gentle, airy color that reflects a need for comfort and calm in uncertain times. The brand notes that color has a direct effect on the mind, capable of shifting one's mood in an instant. The idea is that adding a colorful mercado bag to a white T-shirt or navy jacket creates a portable source of energy for everyday life.
A Grown-Up Take on Pink
For those who love pink but feel it can sometimes read as too sweet, the new collection also includes more restrained color combinations. Pairing pink with blue, for instance, gives a cooler, calmer impression. The collection is designed for adults who want to express their individuality with confidence rather than conform to "cute" conventions.
More pink mercado bag styles are available in the collection:
ROMBO SOLID - Pink (XS)
MIMOSA - Pink (SHORT S)
BUCKET SLIM STYLE - MINI CHECK - Metallic Blue / Pink (LONG HANDLE)
CHICA - CHECK - Pink / Orange (XXS)
HOUNDSTOOTH - Pink / Metallic Blue (S)
ARENA - Orange / Pink (XS)
Supporting Artisans in Mexico
Each bag in Letra's lineup is hand-woven by artisans in Mexico. As the number of people carrying on traditional techniques continues to decline, Letra works to support stable employment in local communities through ongoing orders at fair prices. Every purchase contributes to preserving a craft that might otherwise disappear.
Pop-Up Shop Schedule
Pop-up shops are running at the following locations from April 29 (Wednesday) to May 12 (Tuesday), 2026.
Shinjuku Takashimaya
- Dates: April 29 (Wednesday) to May 12 (Tuesday)
- Location: Shinjuku Takashimaya, 2F
- Address: 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-8580
- Hours: 10:30 AM to 7:30 PM
- Website: https://www.takashimaya.co.jp/shinjuku/
Shizuoka Isetan
- Dates: April 29 (Wednesday) to May 12 (Tuesday)
- Location: Shizuoka Isetan, 1F
- Address: 1-7 Gofukucho, Aoi-ku, Shizuoka-shi, Shizuoka 420-0031
- Hours: 10:00 AM to 7:00 PM
- Website: https://www.isetan.mistore.jp/shizuoka.html
Hankyu Nishinomiya Gardens
- Dates: April 29 (Wednesday) to May 12 (Tuesday)
- Location: Hankyu Nishinomiya Gardens, 1F
- Address: 14-2 Takamatsu-cho, Nishinomiya-shi, Hyogo 663-8204
- Hours: 10:00 AM to 8:00 PM
- Website: https://nishinomiya-gardens.com/
Abeno Harukas Kintetsu Main Store
- Dates: April 29 (Wednesday) to May 12 (Tuesday)
- Location: Abeno Harukas Kintetsu Main Store, Wing Building, 2F
- Address: 1-1-43 Abenosuji, Abeno-ku, Osaka-shi, Osaka 545-8545
- Hours: 10:00 AM to 8:00 PM
- Website: https://abenoharukas.d-kintetsu.co.jp/
About Letra
Letra is a Mexican goods brand launched in 2014, with mercado bags as its main product. A buyer at the company first visited Mexico in the late 2000s, drawn in by the energy of its people and the vivid colors of its streets, and discovered mercado bags there. Seeing the potential in these lightweight, durable bags, the company began importing and selling them in Japan.
Since 2014, Letra has steadily grown awareness of mercado bags in Japan — from approximately 1,200 bags purchased in 2015 to around 35,000 in 2024. The brand's 2026 spring/summer season theme is "TIMELESS," reflecting a commitment to craftsmanship that endures and to building a sustainable production model.
- Letra Official Web Shop: https://www.letratokyo.jp/
- Pop-Up Shop Schedule: https://www.letratokyo.jp/events/
- Letra Look Book: https://www.letratokyo.jp/collection2026/
