A Sanrio Characters collaboration summer collection has arrived from SAMANTHA VEGA, the fashion bag brand under Samantha Thavasa Japan Limited. The lineup features designs inspired by Hello Kitty, Cinnamoroll, My Melody, and Kuromi.
Sales Schedule
- May 1, 2026 (Fri): Advance sales begin at the official online shop. (Mini shoulder bags are available for pre-order; sales begin May 13, Wed)
- May 2, 2026 (Sat): Sales begin at SAMANTHA VEGA retail stores. (Mini shoulder bags are available for pre-order; sales begin May 13, Wed)
- May 13, 2026 (Wed): All items available nationwide.
For the full Sanrio Characters collection, visit the special feature page.
Basket Bag – ¥20,900
This basket bag combines summery wicker material with a ribbon motif. White accents nod to Hello Kitty, while light blue accents reference Cinnamoroll, with careful attention given to the color of the basket material itself.
Included charms feature Hello Kitty wearing sunglasses and holding a swim ring, and Cinnamoroll holding an ice cream — both with a playful summer feel. Both charms are detachable.
Frilled Basket Bag – ¥20,900
This design pairs the wicker material with a popular frill detail from SAMANTHA VEGA. Pink accents represent My Melody, while black accents represent Kuromi.
The bag interior features a two-compartment layout for organized storage.
Detachable charms featuring adorable face designs of My Melody and Kuromi are included with the bag.
Inside each bag, printed tags featuring each character's face and name add a charming touch to the interior.
Mini Shoulder Bag – ¥16,500
SAMANTHA VEGA's popular mini shoulder bag is reimagined in colors and designs inspired by each character. The center bijou also takes on each character's signature color, adding a sparkling, sophisticated-yet-cute look.
The back of the bag features an embossed character design, bringing character-inspired details to every angle.
2-Way Bag Charm – ¥5,500
These 2-way bag charms depict each character enjoying summer activities with a trendy sun-kissed design. Hello Kitty rides a flamingo swim ring alongside friend "Tiny Chum" holding a watermelon; Cinnamoroll floats on a swim ring with friend "Milk" eating a parfait; My Melody holds an ice cream next to friend "Flat-kun" wearing a flower accessory; and Kuromi sails in a beach boat with sidekick "Baku" on a swim ring. Each charm can be removed from the chain and used as a zipper pull.
