Lotte is set to release "Ajia ni Koishite (romanized; official English title not found)" — a completely new ice cream brand — on Monday, April 6, 2026. This marks Lotte's first entirely new ice cream brand in 10 years.
The concept behind the brand is, true to its name, "Asia." Four Asian dessert-inspired ice cream flavors have been developed, each offering a refreshing, exotic taste and aroma designed to evoke a sense of freedom and escape.
In recent years, Japan's climate has been shifting toward subtropical conditions, and Asian-themed events have become increasingly common at festivals, in retail, and in dining. For younger generations in particular, "Asia" has moved beyond a mere trend to become an integral part of everyday life. The brand brings together Asian sweets — a special treat that lifts one's mood — as a symbol of exciting, extraordinary moments within the everyday.
Ajia ni Koishite: Black Sugar Oolong Milk Tea
| Product Name | Ajia ni Koishite: Black Sugar Oolong Milk Tea |
| Release Date | Monday, April 6, 2026 |
| Availability | Nationwide |
| Category | Ice Milk |
| Volume | 120ml |
| Price | Open price |
This flavor features Tieguanyin oolong tea, known for its rich and mellow aroma. The black sugar oolong ice cream delivers the deep richness of black sugar alongside the roasted, full-bodied fragrance of oolong. The milk ice cream is kept lightly sweet to balance the oolong component, and a deeply flavored black sugar sauce adds complexity that keeps the taste satisfying from the first bite to the last.
Ajia ni Koishite: Creamy Almond Tofu
| Product Name | Ajia ni Koishite: Creamy Almond Tofu |
| Release Date | Monday, April 6, 2026 |
| Availability | Nationwide |
| Category | Ice Milk |
| Volume | 120ml |
| Price | Open price |
The almond tofu ice cream captures the floral aroma of traditional almond tofu with a chewy, creamy texture. An almond sauce with rich sweetness runs throughout, so each spoonful offers a slightly different take on the almond tofu flavor, keeping it interesting until the very end.
Ajia ni Koishite: Jasmine Milk Tea
| Product Name | Ajia ni Koishite: Jasmine Milk Tea |
| Release Date | Monday, April 6, 2026 |
| Availability | Nationwide |
| Category | Ice Milk |
| Volume | 120ml |
| Price | Open price |
This jasmine milk tea ice cream features a lingering, floral fragrance on the finish. A sweet-and-tart passion fruit sauce adds a refreshing quality, making it a great choice even during the warmer months.
Ajia ni Koishite: Mango Lassi
| Product Name | Ajia ni Koishite: Mango Lassi |
| Release Date | Monday, April 6, 2026 |
| Availability | Nationwide |
| Category | Lacto Ice Cream |
| Volume | 120ml |
| Price | Open price |
Made with Alphonso mango juice and pulp, this ice cream is finished in a lassi style for a well-balanced blend of sweetness and acidity. It offers a light, refreshing eating experience ideal for hot weather, with a mango sauce inside that keeps the flavor exciting until the end.
CM Character: CUTIE STREET
A CM is currently in production featuring CUTIE STREET, an idol group popular among younger audiences. A teaser for the tie-up music video of the song "Nice da ne" was released on March 16 at 8:00 PM on the KAWAII LAB. official YouTube channel (https://www.youtube.com/@KAWAII_LAB_OFFICIAL).
CUTIE STREET debuted in August 2024 from Asobisystem's idol project "KAWAII LAB." The group consists of eight members — Risa Furusawa, Manaka Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe, and Haruka Sakuraba — operating under the concept of "KAWAII MAKER," spreading their unique brand of KAWAII from Harajuku to the world.
- Official site: https://cutiestreet.asobisystem.com/
- YouTube: https://www.youtube.com/@CUTIE_STREET
- Instagram: https://www.instagram.com/cutie_street
- TikTok: https://www.tiktok.com/@cutie_street
- X: https://x.com/CUTIE_STREET
Upcoming Promotions
Official TikTok Account Now Live
The official TikTok account for Ajia ni Koishite is now open. Various content will be uploaded going forward.
TikTok: https://www.tiktok.com/@lotte_ajikoi
Official Website Opens March 25 at 2:00 PM
The official website is scheduled to open on March 25 at 2:00 PM, featuring product information and exclusive content.
