Maison de FLEUR Launches New Strawberry Collection Featuring Adorable Strawberry-Themed Bags and Accessories on January 1st

Published: December 26, 2025
Maison de FLEUR Launches New Strawberry Collection Featuring Adorable Strawberry-Themed Bags and Accessories on January 1st

Maison de FLEUR, a brand operated by Stripe International Inc. (headquartered in Okayama City, Okayama Prefecture, with President Masashi Kawabe), will sequentially release its popular spring series "STRAWBERRY COLLECTION" from January 1st, 2026 (Thursday) at all Maison de FLEUR stores nationwide and on the company's e-commerce site "STRIPE CLUB."

Special Feature Page: https://stcl.page.link/mpLJ

Every year, Maison de FLEUR launches strawberry-themed items around "January 5th" (1-5 in Japanese sounds like "ichigo," meaning strawberry). This year's STRAWBERRY COLLECTION introduces six new items featuring sweet and tangy strawberries that herald the arrival of a refreshing spring season.

The standout item is the strawberry shoulder bag, which has garnered high support every year with its round, adorable strawberry-shaped form. The stem features a three-dimensional green ribbon, and the entire bag is adorned with pearls resembling strawberry seeds, meticulously crafted with attention to detail.

This season introduces a new coin case charm in the same design. Additionally, the collection includes a fragment case accented with strawberries and a strawberry-shaped drawstring pouch.

The collection also features bags and pouches with delicate embroidery of fresh, freshly-picked strawberries reminiscent of strawberry picking. Frilled handles in colors matching the strawberry embroidery and gingham check ribbons elegantly enhance the sweetness.

Furthermore, all items feature gingham check lining, adding a playful touch to hidden details.

Why not incorporate these charming items filled with strawberry appeal into your outfits as you look forward to the long-awaited spring?

Maison de FLEUR Brise Fraises - STRAWBERRY COLLECTION - Sales Overview

Release Date: Each store's first sale day of 2026

*Note: The company's e-commerce site will launch at 12:00 PM on January 1st (Thursday), and ZOZOTOWN at 12:00 PM on January 2nd (Friday)

Sales Locations: All Maison de FLEUR stores nationwide, company e-commerce site "STRIPE CLUB" (https://stcl.page.link/mpLJ), ZOZOTOWN

Available Items: 2 bags, coin case, fragment case, drawstring pouch, pouch - total of 6 items

Maison de FLEUR Brise Fraises - STRAWBERRY COLLECTION - Item Details

*All prices include tax

Strawberry Shoulder Bag

Strawberry Shoulder Bag

Color: Red

Price: ¥13,200

Strawberry Coin Case

Strawberry Coin Case

Color: Red

Price: ¥5,200

Strawberry Fragment Case

Strawberry Fragment Case

Color: Red

Price: ¥6,600

Strawberry Drawstring Pouch

Strawberry Drawstring Pouch

Color: Red

Price: ¥4,400

Strawberry Frill Handle Square Tote Bag

Strawberry Frill Handle Square Tote Bag

Color: Pink/Red

Price: ¥8,800

Strawberry Pouch

Strawberry Pouch

Color: Pink/Red

Price: ¥4,400

*Lining

Pink Lining

The Strawberry Frill Handle Square Tote Bag and Strawberry Pouch feature lining that matches each color.

All other items feature Red lining.

Red Lining