Melrose Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Masato Tanaka) will hold its second pop-up event as part of its sustainable social contribution activities "MELROSE THINK." from January 10 (Saturday) to January 14 (Wednesday), 2026, at Lumine Shinjuku Lumine 1 2F "Gallery1." This event will be held in conjunction with Lumine's "Lumine/NewWoman Ethicarnival" during the same period, providing a more sustainable and ethical consumption experience.
"MELROSE THINK." uses the tagline "Every time you think, the world changes." and aims to "focus on the act of 'thinking,' carry and pass on opportunities to think through sustainability and fashion." This pop-up will propose diverse themes such as social contribution, environmental consideration, and waste reduction through product displays and project introductions, providing visitors with an opportunity to "think."
Event Overview
- Event Name: MELROSE THINK_LUMINE ethicarnival
- Event Period: January 10 (Saturday) to January 14 (Wednesday), 2026
- Venue: Lumine Shinjuku Lumine 1 2F "Gallery1"
- Business Hours: Same as Lumine Shinjuku
Event Content
The venue is divided into the following three zones:
◇ "SUSTAINABLE THINK.": Think about social contribution and environmental consideration through "products"
Features selected brands carefully chosen for their commitment to sustainability and ethics. Items will be introduced that contribute to social welfare and environmental consideration through purchase.
＜Selected Brands＞
Coco&K.: Bags made by upcycling finished aluminum juice packs, born from the activities of an NGO working on environmental issues in the Philippines. Fair trade products aimed at contributing to environmental, employment, and educational issues.
RICCI EVERYDAY: A workshop in Uganda where people isolated from society (single mothers, former child soldiers, etc.) become "creators," producing bags and miscellaneous goods using African prints. Supports independence through work and provides a place to work with pride.
KAPOK KNOT: A Japanese fashion brand that achieves both "sustainability" and "functionality/design." Proposes comfortable wear and lifestyle items while considering the environment and animal welfare.
Adam: A sustainable material brand born in Aomori's Tsugaru region, developing new materials and products utilizing apple pomace (peel, seeds, stems, etc.) that would otherwise be discarded.
OLDFLIP: A Japanese brand and business centered on sustainable fashion and vintage clothing culture. Rather than just a fashion brand, it's a project/business centered on the philosophy of "eliminating waste by extending the lifecycle of clothing." Also develops "zivun," a one-of-a-kind remade vintage clothing brand.
COME SACK: An original brand developed by Kitanihon Seibukuro Co., Ltd. in Iwate Prefecture. Using technology originally developed for manufacturing resin bags (polypropylene/polyethylene) for transporting rice and wheat, they create daily goods and bags using bag materials.
KATOKOA mamoru: A brand aimed at "raising interest in endangered species and environmental issues through everyday goods." Uses Japan's endangered wild animals and creatures as design subjects, conveying their situation through products. A portion of sales is donated to the Wildlife Conservation Fund of the Japan Association of Zoos and Aquariums.
◇ "Down's Town" "GREEN PROJECT": Melrose's sustainable initiatives
"Down's Town Project": Through products incorporating art by people with Down syndrome as designs, promotes their talents to society and supports the realization of a society where diverse individuality shines.
"GREEN PROJECT": An activity that collects clothes customers no longer use and promotes recycling. Currently a project aimed at circular fashion that produces upcycled cotton and manufactures products in our own brands.
※ Collection is limited to Melrose Co., Ltd. products only.
※ One 500 yen shopping ticket will be given for each product brought in.
Up to 10 items per person can be brought in.
※ Collection is limited to clothing only; miscellaneous goods, accessories, shoes, and other small items are not eligible.
※ Tickets can be used at Martinique, Tiara, and Soffitto within Lumine Shinjuku.
※ One shopping ticket can be used with a purchase of 5,500 yen (including tax) or more.
※ Ticket expiration date is the end of June 2026.
◇ "Revalue Market": "Revalue" products that would be discarded
Sells non-standard items and sample products from Melrose brands at special prices. A sustainable market that contributes to waste reduction by "revaluing" products that might otherwise be discarded and giving them new value. Brands will be rotated during the period, offering various products.
＜Participating Brands＞
TIARA / Liesse / Martinique / Soffitto
PINKHOUSE / alcali / Karl Helmut / INGEBORG
※ PINK HOUSE is limited to 3 items per person.
※ PINK HOUSE app cannot be used; please understand in advance.
Through this event, Melrose will provide customers with an opportunity to feel sustainability and ethical initiatives closer to home and to "think" in their daily lives. We look forward to welcoming you all.
