Mister Donut, operated by Duskin Co., Ltd. (headquartered in Suita, Osaka; President: Hiroyuki Okubo), has announced the upcoming end of its Mocchyurin series. The product line received a response that far exceeded expectations, prompting the company to begin winding down the first-round items from mid-July and to cancel the planned second-round launch altogether.
Mocchyurin Sales Schedule and What's Changing
Mocchyurin Kinako and Mocchyurin Mitarashi will continue to be available at Mister Donut locations until each shop exhausts its ingredients, starting from mid-July onward. Once a shop runs out, the product will no longer be sold there.
- Mocchyurin Kinako — Takeout: ¥216 / Eat-in: ¥220 (tax included)
- Mocchyurin Mitarashi — Takeout: ¥226 / Eat-in: ¥231 (tax included)
Note that Mocchyurin Ichigo (Strawberry) was already scheduled to end at the close of June, also on a per-shop sell-out basis, in line with its original sales plan.
The dedicated Mocchyurin microsite on the Mister Donut official website, along with the sales schedules posted for individual shops, is set to be taken down around mid-July as well.
Phase 2 Products Cancelled
Mister Donut had originally planned to release a second wave of Mocchyurin products. However, given the congestion the first-round items have already caused at stores, the company decided to cancel the Phase 2 launch to avoid causing further inconvenience to customers.
Mister Donut expressed sincere gratitude to all customers who enjoyed the Mocchyurin series, and offered an apology to those who had been looking forward to the upcoming products.
