Seven-Eleven Japan (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will launch the Morinaga Hi-Chew Seven Color 3-Color Mix at Seven-Eleven stores nationwide starting January 13 (Tuesday), in collaboration with Morinaga & Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and COO: Shinya Mori).
As part of a collaboration project commemorating Hi-Chew's 50th anniversary, Seven-Eleven conducted a survey among its staff to determine "the Hi-Chew flavor they most want to see released." The first limited edition flavor, Galaxy Apple, launched on December 9 (Tuesday). Now, the highly anticipated second limited edition flavor arrives, featuring a Seven Color 3-Color Mix of mango, kiwi, and strawberry, inspired by Seven-Eleven's corporate colors. This special Hi-Chew allows customers to enjoy the juicy flavors of fruits in a single piece.
*Employee survey conducted March 2025, n=12,594
*About Hi-Chew Galaxy Apple Flavor: https://prtimes.jp/main/html/rd/p/000000569.000155396.html
Three Flavors in One Hi-Chew: Mango, Kiwi, and Strawberry
Morinaga Hi-Chew Seven Color 3-Color Mix
- Price: ¥140 (¥151.20 including tax)
- Launch Date: January 13 (Tuesday) - Rolling release
- Sales Area: Nationwide
- Manufacturer: Morinaga & Co., Ltd.
Juicy Fruit Flavors Spread with Every Chew!
This Hi-Chew combines popular fruit flavors—mango, kiwi, and strawberry—into one piece, inspired by Seven-Eleven's corporate colors (Seven Orange, Seven Green, and Seven Red). With Hi-Chew's signature chewy texture, the more you chew, the more the juicy fruit flavors spread throughout your mouth.
Second New Flavor Selected by Seven-Eleven Staff!
This product was born from a collaboration project celebrating Hi-Chew's 50th anniversary. Seven-Eleven conducted a survey among 12,594 employees to determine "the Hi-Chew flavor they most want to see released," and "Seven Color 3-Color Mix" ranked highly. Following the first edition Galaxy Apple flavor, this is the second new flavor approved by Seven-Eleven employees!
First Edition Galaxy Apple Flavor Still Available
Hi-Chew Galaxy Apple Flavor
- Price: ¥140 (¥151.20 including tax)
- Status: Currently on sale
- Sales Area: Nationwide
- Manufacturer: Morinaga & Co., Ltd.
Based on the refreshing acidity of green apple, with accents of honey-like sweetness and spice-like aroma, this flavor offers a deep, galaxy-inspired taste that's truly addictive.
Staff Comment
We are delighted to deliver this special Hi-Chew inspired by Seven-Eleven's corporate colors. Following the previous release, this product is the second flavor commercialized from flavors that ranked highly in our Seven-Eleven employee survey. Please enjoy this new sensation of juicy flavor where mango, kiwi, and strawberry synchronize in one piece. We hope this special Hi-Chew, available only at Seven-Eleven, becomes a small reward in your busy daily life and provides energy for tomorrow.
*Prices may vary by store.
*Tax-inclusive prices are shown at the reduced tax rate of 8%.
*Product availability may end when planned quantities are sold or due to various circumstances.
*Some stores may not carry certain products, or product names and specifications may differ.
*Images are for illustration purposes only.
*For sales region information: https://www.sej.co.jp/products/area/
*Information is current as of this time. Please check the website for the latest information.
