NOSE SHOP, Japan's first niche fragrance specialty store that launched in August 2017 with the concept "A shop where no one else but your nose is the star," will participate in the MUJI VALENTINE'S DAY event at MUJI Tokyo Ariake on Saturday, February 7, 2026.
MUJI VALENTINE'S DAY unfolds with the theme "Flowers in Your Heart," featuring Valentine's-perfect chocolates and fresh flowers, alongside content that engages all five senses, including music, fragrances, and coffee. The event aims to deliver warm encounters and moments that make hearts bloom.
A New Valentine's Experience with Fragrance and Spirits
NOSE SHOP and "hana" will participate in this event, offering a special Valentine's celebration through fragrances and spirits.
NOSE SHOP will present their signature "Fragrance Gacha®" (900 yen per play), which randomly dispenses mini perfumes (1.5ml to 2ml) in a special Valentine's lineup featuring chocolate and flower scents. "hana" will serve four types of drinks, including hot beverages perfect for the cold season and original cocktails based on liqueurs created in collaboration with mitosaya薬草園蒸留所.
Additionally, the collaborative liqueurs between NOSE SHOP and mitosaya薬草園蒸留所 used in the original cocktails, "200 TROPIC NOTE" and "199 SMOKED HUE," will be available for limited sale. These two liqueurs, inspired by the "Neo Gourmand" genre, which takes the "delicious scent" trend in niche fragrances to a broader level, attracted attention when they were released last summer.
Featured Products
Product Name: 200 TROPIC NOTE
Price: 100ml 1,980 yen / 500ml 8,580 yen (tax included)
A tropical liqueur based on distilled spirits of Chiba-produced bananas and quince, macerated with mango, dragon fruit, inca berry, roselle, and sudachi, with added sweetness.
In the world of perfumery, this harmonizes the "gourmand" accord with fruity and floral notes, creating a gorgeous and charming impression.
The sweetness of twilight where light falls on ripe fruit. Banana and mango sweetness gently reaches your nose, with the acidity of sudachi and roselle rising up, lightly chasing the tropical aroma.
Category: Liqueur
Ingredients: Banana spirits (domestically produced), quince spirits, refined white sugar, mango, inca berry, satsuma mandarin, dragon fruit, sudachi, roselle
Alcohol content: 38%
Artwork by Masanao Hirayama
Available at: https://mitosaya.com/products/eau-200-tropic-note
Product Name: 199 SMOKED HUE
Price: 100ml 1,980 yen / 500ml 8,580 yen (tax included)
Paired with barrel-aged distilled spirits of Hosui pears are richly flavored fruits such as smoked longan, cacao nibs, and berries. The longan, gifted from Taiwanese friend Baher, is rich in nutrients, with longan shells smoked with firewood for an additive-free finish featuring elegant, pleasant sweetness and strong smoky aroma.
A gradient of aromas where fruit and roasted colors gently overlap. A bittersweet, smoky gourmand liqueur to enjoy the bitter shadows created by longan and cacao.
Category: Liqueur
Ingredients: Pear brandy (Chiba-produced), refined white sugar, beet sugar, longan, cacao nibs, mulberry, cranberry
Alcohol content: 38%
Artwork by Masanao Hirayama
Available at: https://mitosaya.com/products/eau-199-smoked-hue
*Only 100ml sizes will be sold at this event.
Limited Edition Collaboration Pouch Gift
On the event day, the first 30 customers who make a purchase at NOSE SHOP, mitosaya薬草園蒸留所, or CAN-PANY will receive a limited-edition MUJI VALENTINE'S DAY collaboration pouch.
Experience a new Valentine's celebration through fragrances.
*Any purchase amount
*Limited quantity, while supplies last
"Flowers in Your Heart"
When it's cold, both body and heart tend to tighten up.
When you encounter good music, pleasant fragrances, or delicious food,
your heart loosens and warms up.
Why not spend time at Tokyo Ariake
enjoying moments when flowers bloom in your heart?
Event Details
MUJI VALENTINE'S DAY
Date: Saturday, February 7, 2026
Time: 11:00 AM to 6:00 PM
Venue: MUJI Tokyo Ariake
Address: Ariake Garden Mall & Spa Building 1F to 3F, 2-1-7 Ariake, Koto-ku, Tokyo
Access:
- 8-minute walk from Rinkai Line "Kokusai-tenjijo Station"
- 4-minute walk from Yurikamome "Ariake Tennis no Mori Station"
- Immediately after getting off at Toei Bus "Ariake 2-chome" stop
URL: https://www.instagram.com/muji_tokyoariake/
Event Contents:
- Fragrance and Spirits BAR (perfume and liqueur/drink sales)
- Coffee & Chocolate (coffee sales and MUJI chocolate tasting)
- Valentine's MUSIC (DJ event)
- Valentine's FLOWER (Tokyo Ariake-selected fresh flowers)
- Valentine's Workshop (cookie decoration)
About hana
Experience Where Smell and Taste Interweave at Shibuya Nonbei Yokocho
"hana" is an unprecedented bar where you can enjoy the experience of "drinking fragrances" in an intimate 1.5-tsubo space. Born in the former location of a renowned shop that operated for about 60 years, this special space is created by niche fragrance specialty store NOSE SHOP. Through original cocktails and mocktails inspired by the world of perfumery, along with a variety of drinks and accompanying snacks, they deliver a new experience where smell and taste harmonize.
A place to share surprises and emotions woven by beautiful yet delicate fragrances while laughing with friends or spending special moments with loved ones. That is "hana." Please enjoy the new stories created by fragrances together.
https://www.instagram.com/hana_noseshop/
About NOSE SHOP
NOSE SHOP, which has brought new fragrance winds to Japan, once called a "perfume desert," started in August 2017 as Japan's first niche fragrance specialty store. With large nose objects and colorfully painted plaster statue noses as landmarks, they currently operate 16 stores centered in major cities including Tokyo, Osaka, and Nagoya (as of January 2026). Dispelling the image of luxury brands and the need for specialized knowledge, they provide a space where everyone from perfume beginners to enthusiasts can enjoy freely and casually. They select emerging fragrance brands from around the world with a unique perspective, aiming to deliver the joy and pleasure of living with the finest fragrances. As a signature initiative, they offer "Fragrance Gacha®," a content where mini perfumes appear randomly. They also produce the daily fragrance brand "KO-GU," and through fragrance events, information dissemination as a fragrance media, and real workshops, they constantly provide new fragrance experiences.
