Japan Import System Co., Ltd. (Location: Chuo-ku, Tokyo / President and CEO: Katsuhiko Tanaka), the official distributor of Grays Inc.'s flagship brand "New Grove," has launched the long-aged rum "Inception 21 Years Old Vintage 2004."

Experiencing the "Original Distillate" with 21 Years of Aging: A Rare Single Vintage
The most notable aspect of this release is that it exclusively uses distillates from 2004, the year when Grays Inc. began producing the "New Grove" brand. Through rigorous distillation techniques and unique aging methods, "New Grove" has become an immensely popular brand, creating a truly unique flavor profile. This bottle offers a rare opportunity to taste the original distillates from the brand's inception. Furthermore, as the longest-aged single vintage at 21 years, this is an irresistible item for New Grove fans.
Tasting Notes:
Aroma: Caramelized sugar, fresh molasses, yellow fruits, sweet spices, wood, dried fruits.
Palate: Notes of citrus peel, yellow peach, fresh apricot, plum, and sweet spices that transport you to the gastronomic orchards of the island's northern plains.
Finish: Enveloping strength with delicate peppermint freshness.

Product Details
New Grove Inception 21 Years Old Vintage 2004
- Distillate Type / Raw Material: Traditional / Molasses
- Fermentation Period: 35 hours
- Distillation: Continuous still distillation
- Cask Type: Limousin French oak barrels (#045R), EX Cognac barrels (#070R)
- Aging: 21 years (2004 vintage)
- Volume: 700ml
- Alcohol Content: 50%
- Suggested Retail Price: ¥34,000 (tax included)

What is Traditional Rum
Generally, this term refers to rum made from molasses (the syrup remaining after sugar production), as opposed to agricole rum made from sugarcane juice. Rum derived from molasses tends to have a rich body and sweetness characteristic of its origin, with thick flavors from barrel aging, representing a style close to the classic image of rum. "New Grove Inception 21 Years Old Vintage 2004" is also crafted using this traditional-type distillate.

About New Grove
New Grove is an industrial (traditional) rum produced on Mauritius Island in the Indian Ocean. Mauritius Island is also known as the closest island to paradise, and writer Mark Twain famously said, "God created Mauritius, and then imitated it to create heaven." Thanks to the high angel's share characteristic of the tropical climate, the rum develops a concentrated and thick body despite its aging period, which has earned it high acclaim.