NEWoMan Takanawa Opens New Concept Area MIMURE on March 28 — Highlights, Products, and Events Revealed

MIMURE (ミムレ), a new concept area at NEWoMan Takanawa — the largest NEWoMan development to date — is set to open on Saturday, March 28. The area represents the culmination of NEWoMan Takanawa's three core commitments: creating new lifestyle value, creating environmental value, and contributing to urban development.

Under the ambitious vision of "enriched living 100 years from now," MIMURE brings together tenants whose products embody uncompromising craftsmanship and purpose. A limited-time pop-up shop produced by local establishment Happo-en also makes its debut at the same time, and a variety of events are planned to mark the opening period.

For more information, visit the NEWoMan Takanawa MIMURE special site: https://www.newoman.jp/takanawa/mimure

Highlight 1: Featured Products Embodying MIMURE's Philosophy

The establishments gathered at MIMURE take a thoughtful approach to people's wellbeing, striving to embody universal, essential values through their products, spaces, and services.

OGAWA COFFEE LABORATORY Takanawa — KIT: 360 The Connecting Lab

Grass-Fed Beef Roast Beef Plate — ¥1,637 (before tax)

OGAWA COFFEE LABORATORY Takanawa creates dining experiences through 12 laboratory concepts, aiming to make healthy and delicious meals part of everyday life. While grain-fed beef is most commonly distributed in Japan, OGAWA COFFEE LABORATORY Takanawa focuses on grass-fed beef, which is gaining attention for its high protein and low fat content. The roast beef is served with pumpkin gratin for a satisfying lunch plate, available during lunch hours (11:00 AM to 2:00 PM). It's a dish that represents the restaurant's commitment to enabling positive, sustainable choices for mind and body.

PÂTISSERIE ASAKO IWAYANAGI

Yoshida Farm Camembert Cheesecake — ¥5,000 (before tax)

Yoshida Farm, nestled in the mountains of Kibi-chuo Town, Okayama Prefecture, is one of Japan's few farms that handles everything from milking to cheesemaking entirely by hand. Their rare camembert cheese, prized by chefs and confectioners, has been crafted into a cheesecake by PÂTISSERIE ASAKO IWAYANAGI. The pastry shop's approach is to maximize the natural qualities of ingredients while adding nothing unnecessary — letting the full flavor and depth of Yoshida Farm's cheese speak for itself. The result is a piece that honors the artisan producers and the bounty of nature, with the hope of passing on the richness of Japanese food culture to future generations.

牛丼㐂㐂屋 (Gyudon Kiyakiya)

Hitachi Beef Gyudon Set — ¥2,545 (before tax)

The gyudon (beef rice bowl) — a staple of Japanese everyday dining — gets a premium treatment here using A5-grade Hitachi beef. The aim is to revisit and rediscover the value of this beloved soul food. Hitachi beef is raised in the fertile, nature-rich lands of Ibaraki Prefecture through years of effort and refined techniques, resulting in rich flavor and exceptionally tender, finely textured meat. This bowl is a tribute to producers' dedication and the inherent power of quality ingredients.

sakejump takanawa

"Hanakaze" by Ine to Agave — ¥2,200 (before tax)

"Hanakaze" is a craft sake by the Ine to Agave brewery in Oga, Akita. Based on the techniques of traditional sake brewing using rice and koji, hops are added to create a refreshingly vibrant aroma reminiscent of lychee and muscat. Craft sake is neither Japanese sake nor beer — it's another choice born from Japan's fermentation culture. "Hana" refers to hops (唐花草 in Japanese), and "kaze" (wind) evokes both the strong winds of Oga and the new breath being blown into the craft sake world.

Royal Blue Tea Takanawa Boutique

[Takanawa Boutique Exclusive] Kyoto Uji Tencha "The Uji" — ¥8,000 (before tax)

Tea leaves hand-picked in the southern Kyoto region, where the Uji and Kizugawa rivers flow, are covered for over 20 days, steamed, and carefully dried in a tencha kiln. Tencha is rarely available on the market as it is normally used as the raw material for matcha — its toasty, rich flavor has long been a quiet pleasure enjoyed by tea farmers themselves. Poured into a wine glass, it shimmers pale yellow, layering the fragrance and sweetness of gyokuro with a gentle nuttiness. This bottle bridges Uji's historic tea culture with a moment of contemporary calm.

L'ECAILLER 8th SEA OYSTER

Nagasaki Goto Islands Rock Oyster "Tsubaki" — Market price

These rock oysters are raised by Yamada-san of Maruoto, an oyster farm on the Kamigoto Islands in the westernmost part of Kyushu. The Goto Islands are almost entirely designated as national park, surrounded by untouched nature. Mineral-rich runoff from the mountains nourishes an abundance of plankton, making this one of Japan's premier fishing grounds. The oysters are grown using a meticulous cultivation method over three to four years, reaching an impressive palm-sized scale.

Availability may vary depending on the supply situation.

鎌倉 松原庵 高輪 (Kamakura Matsubaraан Takanawa)

Arare-ten Seiro (Tempura Soba) — ¥2,300 (before tax)

Matsubara-an's soba is a finely cut ni-hachi (80% buckwheat) noodle made with carefully selected buckwheat flour, whose aroma fills the mouth and pairs beautifully with a slightly sweet Edo-style broth. The tempura features "Kaisen Arare-age" (seafood tempura in arare coating), popular at the Kamakura location. The menu also includes seasonal dishes using fresh local ingredients from Kamakura, Miura, and the waters around Shonan — ideal to enjoy with sake from Kanazawa or even wine.

鮨上ル (Sushi Noboru)

Wild Bluefin Tuna Tasting — 5-Piece Comparison — ¥2,500 (before tax)

Sushi Noboru primarily uses wild Atlantic bluefin tuna caught off the coast of Ireland, one of the world's northernmost fishing grounds. Through connections at Tsukiji, the restaurant has established an independent supply route with Hokuei Foods, a specialist wholesaler in wild bluefin, ensuring a stable supply. The tasting includes chu-toro (medium fatty tuna), a marinated tuna with a secret recipe sauce, and a yuzu miso-marinated tuna created in collaboration with Sano Miso, a long-established miso specialty shop in Kameido.

Highlight 2: Limited-Time Pop-Up Shop by Happo-en

In conjunction with the opening, local establishment Happo-en is launching a limited-time pop-up shop at the 3F pop-up space "Satochi no Za." Happo-en has worked with local governments across Japan to produce and showcase regional produce through food. This time, the focus is on Fukushima Prefecture — specifically, strawberries from the end of winter into early spring, introduced alongside the careful commitment of the prefecture's farmers.

From "Kagamiishi Noen" in Kagamiishi Town, Fukushima, the shop plans to sell rare Fukushima-original strawberry varieties such as "Fukuharuka" and "Yuyake Berry" — brands difficult to find in Tokyo. A limited-edition strawberry tart featuring "Fukuharuka," created through a collaboration between "Happo-en Yōkashiten" and "Kagamiishi Noen," will also be available exclusively at this event.

Event Details:

• Period: Saturday, March 28 – Sunday, April 12
• Location: MIMURE 3F "Satochi no Za" (Pop-Up Space)

Some products may not be available depending on supply. Please understand in advance.

Highlight 3: Opening Events

Event 1: "Farm to Table" Experience at MIMURE

At "AGRIKO×MIMURE BOTANICAL Lab," an experiential farm lab using an aquaponics system, visitors can harvest herbs and flowers grown on hydroponic towers themselves, then decorate sweets — a hands-on "Farm to Table" workshop called "Make it Cake_it!" The sweets are specially baked by OGAWA COFFEE LABORATORY for this workshop. Participants can also enjoy a herbal water drink made from the herbs they harvest.

Through the harvesting experience at the farm lab — which is at the forefront of modern agriculture yet close to Japan's traditional farming methods, creating a productive environment where living creatures and plants coexist — participants gain new insights and enjoy the true essence of food.

Event Details:

• Dates:
  • Saturday, March 28: 1:00 PM / 3:00 PM
  • Sunday, March 29: 11:00 AM / 1:00 PM / 3:00 PM
• Capacity: First 10 participants per session
• Fee: ¥2,000 (tax included)

Details will be announced on Instagram (@botalab0328) around late March.

Event 2: A Special Coffee Experience with World Barista Champions

"COFFEE ARTISANS SESSION in OGAWA COFFEE LABORATORY TAKANAWA" is a two-day special event bringing together world-class baristas. The lineup includes Jack Simpson, the 2025 World Barista Champion, and Hisako Yoshikawa, the 2013 World Latte Art Champion, among other competition-winning baristas. They will serve limited-quantity cappuccinos and signature drinks. In the evening, a charcoal-grilled food and coffee pairing dinner is also planned. It's a truly one-of-a-kind coffee experience, delivered with the spirit of OGAWA COFFEE LABORATORY Takanawa.

Event Details:

• Dates:
  • Saturday, April 18: 1:00 PM to 8:30 PM
  • Sunday, April 19: 1:00 PM to 8:30 PM
• Location: OGAWA COFFEE LABORATORY Takanawa (CUP: 092 The Extracting Lab / KIT: 360 The Connecting Lab)

Details will be announced on the Ogawa Coffee official site (https://www.oc-ogawa.co.jp/) around late March.

Event 3: A Student-Designed Music Concert

With the support of Norimichi Iijima of KOACRIATIVE — a key figure in Japan's music scene — a concert is planned for around late May that goes beyond simple performance, with the concept of "designing a space through music." Music university students themselves will consider the instruments, program, and environmental setup from scratch, taking into account MIMURE's space and surrounding environment. It's a music event designed to foster creative autonomy in the next generation of musicians.

Event Details:

• Date: Around late May (time TBD)
• Location: 2F "Biko no En" (Event Space)

Further details will be announced at a later date.

Opening Hours

• Opening Day: Saturday, March 28 — All stores open simultaneously at 12:00 PM
• Regular Hours (from Sunday, March 29): 10:00 AM to 10:00 PM

Hours may vary by shop. Detailed information will be released gradually.

Visitors are encouraged to use public transportation. There may be a wait for entry on the opening day, and entry restrictions may be implemented depending on crowd levels. Please allow extra time and follow staff guidance for safety.

About NEWoMan Takanawa

Opened September 12, 2025:

• NEWoMan Takanawa South & North: approx. 44,000 m², 154 stores
• NEWoMan Takanawa LUFTBAUM: approx. 8,000 m², 11 stores

Opening March 28, 2026:

• NEWoMan Takanawa MIMURE: approx. 8,000 m², 22 stores

NEWoMan Takanawa overall: approx. 60,000 m², approx. 180 stores

Address:

• THE LINKPILLAR 1 SOUTH (1F–5F) / 2-21-2 Takanawa, Minato-ku
• THE LINKPILLAR 1 NORTH (1F–5F, 28F–29F) / 2-21-1 Takanawa, Minato-ku
• THE LINKPILLAR 2 (2F–3F) / 2-22-1 Takanawa, Minato-ku