UHA Taste Sugar Co., Ltd. (headquarters: Chuo-ku, Osaka; President: Yasumasa Yamada) has released "Ninja Meshi Musou Energy Drink," a new product containing "Gold Euglena®," a proprietary ingredient developed by Kobelco Eco-Solutions Co., Ltd. (headquarters: Chuo-ku, Kobe; President: Hideki Okumura). The product went on sale at convenience stores nationwide starting Monday, January 26, 2026.
Product Features
The popular "Ninja Meshi" series, known for its hard texture that locks in the flavor of ingredients, introduces a new flavor: "Ninja Meshi Musou Energy Drink." With each chew, a refreshing energy drink taste spreads through your mouth. This third installment pursues even greater musou (unrivaled power) by combining Gold Euglena with magnesium. Additionally, the snack won't dirty your hands, making it perfect for gaming sessions. The packaging comes in two designs: one featuring the e-sports aesthetic and another trending VR-wearing ninja design.
Product Overview
- Product Name: Ninja Meshi Musou Energy Drink
- Contents: 20g
- Release Date: Starting Monday, January 26, 2026 (gradually rolled out)
*Release dates may vary by region and store.
- Sales Locations: Convenience stores nationwide
*Not all stores will carry the product.
- Price: Open pricing
About the Ninja Meshi Brand
"Ninja Meshi" was developed as a portable food for modern ninjas who face daily stress and time pressures, inspired by the "hyorogan" (soldier pills) that ancient ninjas carried. This modern ninja food is a hard-textured gummy that locks in the rich flavor of its ingredients. The chewy texture provides a satisfying mouthfeel, and chewing thoroughly creates a sense of fullness, making it ideal for satisfying small hunger pangs. The lineup includes flavors such as grape and ramune. The series also features "Ninja Meshi Hagane," which maintains the hard texture of Ninja Meshi but comes in an "∞" (infinity) shape, allowing you to enjoy infinite chewing variations—bite it straight or fold it before chewing.
Ninja Meshi Brand Website: https://www.uha-mikakuto.co.jp/ninjameshi/
About Gold Euglena®
Gold Euglena is a new type of Euglena (EOD-1 strain) whose functionality was discovered by Kobelco Eco-Solutions. It contains over 50 types of nutrients including vitamins, minerals, amino acids, and unsaturated fatty acids. In particular, its content of "paramylon," an energizing component, is overwhelmingly higher than ordinary Euglena, exceeding 70%. Due to these characteristics, it has obtained patents in over 15 countries worldwide (Japan Patent No. 6329940).
The company will continue to expand sales of Gold Euglena, primarily focusing on raw material distribution.
For more detailed information about Gold Euglena: https://eod1-paramylon.com/gold-euglena/
