Ohayo Milk (headquartered in Naka-ku, Okayama City) is set to release a new lineup of "Zeitaku Yogurt" products on April 7, 2026. The redesigned series comes in bold black packaging intended to stand out on store shelves and convey the brand's vision of everyday indulgence.
Product Features
Focusing on the "Satisfaction" Need
An internal survey conducted by Ohayo Milk in 2025 found that, alongside customers who choose yogurt for health reasons, there is a meaningful segment of shoppers who prioritize "satisfaction" when selecting a product. Behind this trend is a desire for yogurt that feels like a small reward — something enjoyable rather than merely functional.
The "Zeitaku Yogurt" brand addresses this by crafting everything in-house, from the yogurt itself to the fruit sauces, to deliver both great taste and a sense of daily indulgence.
New Packaging That Expresses "Luxury"
The switch to a black background enhances shelf visibility and communicates the premium, reward-like quality of the entire lineup. The design is intended to make an everyday moment feel a little more special.
Three Varieties
All three products are made entirely in Ohayo Milk's own factory — from fermentation to fruit sauce production. The brand's proprietary "Fresh Fruit Taste" process minimizes heat damage to preserve the natural flavor of the fruit. Each variety pairs a fruity sauce with rich, smooth yogurt.
Zeitaku Yogurt Seasonal Strawberry (旬摘みいちご)
Featuring strawberries known for their well-balanced sweetness, tartness, and vibrant aroma, this variety uses a chunky, in-house-made sauce layered over dense, smooth yogurt for a classic, satisfying combination.
Zeitaku Yogurt Large Blueberry (大粒ブルーベリー)
Characterized by a pleasant tartness and deep flavor, the blueberry sauce brings a juicy fruitiness that harmonizes with the creamy yogurt for a layered, well-rounded taste.
Zeitaku Yogurt Ripened White Peach (甘熟白桃)
Soft white peach with a gentle, juicy sweetness blends seamlessly into the rich, smooth yogurt, creating a mellow, enveloping flavor.
Product Details
| Item | Details |
|---|---|
| Products | Zeitaku Yogurt Seasonal Strawberry / Large Blueberry / Ripened White Peach |
| Net Weight | 125g |
| Suggested Retail Price | 165 yen (excl. tax) / 178 yen (incl. tax) |
| Sales Region | Nationwide (Japan) |
| Release Date | April 7, 2026 |
