OLD MOUNTAIN & Co. and GLAD HAND & Co. — two brands shaped by different cultural roots — have found common ground in early 20th-century advertising and garage culture. The result is a collection meant to look as though it has always sat in the corner of an oil-scented garage, and to still be in someone's hands decades from now.
The collaboration goes on sale starting September 19, 2026 (Saturday).
OLD MOUNTAIN & Co.: Value That Doesn't Fade
OLD MOUNTAIN & Co.'s approach to making things is grounded in value that stays constant regardless of trends or eras. Its products, made without compromise from material selection through to finishing, aren't complete the moment they're picked up — they're worn in, scratched, and gradually take on the color and time of their owner, becoming something that belongs to that person alone. Starting from the outdoors, the brand's world extends into furniture, tools, spaces, and lifestyle, built on a philosophy that finds value in things made to last.
GLAD HAND & Co.: Reworking Vintage for Today
GLAD HAND & Co. draws on the culture of old America — the clothing and workwear, motor culture, music, and art of the early 20th century and beyond. Rather than simply reproducing vintage pieces, the brand studies the design, craftsmanship, and atmosphere of everyday life from that era and reconstructs it as a modern product, bringing the aesthetics and culture of a bygone age into contemporary life.
Instead of presenting something new as simply new, GLAD HAND values the persuasiveness that comes from something long used and the appeal that builds with time — a sensibility that overlaps with OLD MOUNTAIN's own approach to making things.
Though the two brands come from seemingly different fields, each with its own commitments and philosophy, they share a common way of thinking at the core: rather than reproducing old things as they are, they carry forward the culture and ideas behind them and pass them on to the present — making things whose value grows through continued use rather than ending the day they're acquired.
A Shared Starting Point: Early 20th-Century Advertising
The keyword linking the two worlds this time is early 20th-century advertising products. Corporate advertising back then was never just promotion. Signs hung on the walls of garages, gas stations, factories, and motorcycle shops; the tools used on the job; workwear and novelties — the company names and logos printed on them were, in themselves, a form of advertising woven into everyday life: practical objects that also conveyed the worldview of a store or brand. This collaboration takes that era's advertising products as one of its points of inspiration.
The Collection
Advertising Jacket
A work jacket built from a rare vintage archive once worn by salesmen and engineers. The fabric is a domestically produced 3/1 twill chino chosen to capture the rugged texture of period workwear, with uneven warp yarn and open-end weft yarn giving it a dry, coarse hand feel.
Advertising graphics are applied using a special technique that reproduces the character of vintage pieces while preserving the fabric's original texture. The fading and wear that come from washing and friction blend with the base dye as the jacket is worn, etching a deep, one-of-a-kind patina over time.
Advertising Casquette
A casquette inspired by the graphics of advertising parasols. It uses the same domestically produced chino as the jacket, with each cap hand-painted individually by a craftsperson.
Rather than a uniform print, the subtle unevenness of hand-drawn work remains, carrying the warmth and texture of the handcraft found in early 20th-century advertising. As the cap is worn, the paint settles into the fabric and blends with the base dye, so each one takes on its own distinct expression over time.
Advertising Umbrella
An umbrella that reconstructs the advertising parasols once seen on old street corners and shopfronts as something usable in everyday life today. It's made by Makita Shoten (槙田商店), a long-established weaving workshop founded in the late Edo period that handles everything from weaving the fabric to assembling the umbrella, with the handle assembly and sewing finished by hand by skilled craftspeople.
The handle and ferrule are original parts carved from oak, finished with a vintage coloring technique that brings together the warmth of old advertising umbrellas with Japan's high level of craftsmanship in a single product.
Advertising Folding Chair — Rakuda "Hand Paint"
A limited model built around camel leather, one of the materials that defines OLD MOUNTAIN, with each folding chair hand-painted individually by L.Head. High-quality camel leather raised in Saudi Arabia is carefully tanned by skilled Japanese craftspeople, generously using a full hide for each chair. The leather's rare softness makes it a difficult material for a folding chair, which normally has to withstand strong tension, so a special core material is worked into the folded sections and a high-rigidity paraffin canvas is used for the lining, balancing a soft seat with the strength to hold up over years of use.
Painted on top is advertising artwork created specifically for this collaboration. Since each chair is painted by hand, no two are exactly alike. As it's used, the leather softens and takes on beautiful creases and shading reminiscent of vintage denim. Material, craftsmanship, and artwork all changing together over time — this chair stands as a symbol of the collection.
Pop-Up Event in Izumo, Shimane
To mark the launch, a pop-up event will be held at OLD MOUNTAIN IZUMO (Shimane) on September 19 (Saturday) and September 20 (Sunday).
OLD MOUNTAIN IZUMO (OLD THEATER, 2nd floor)
September 19 (Sat) – September 20 (Sun), 12:00 PM – 6:00 PM
The event coincides with THE LEATHERBILT 2026, held on the same dates. Across these two special days, where OLD MOUNTAIN's pursuit of leather craftsmanship meets the vintage culture GLAD HAND has long cherished, Hashimoto (@hachi_bngrs) will also join as guest staff. Those who purchase eligible items will receive a complimentary novelty gift.
Launch Event in Harajuku
GLADHAND CORE in Harajuku will also hold a launch event starting September 19 (Saturday).
Brand Info
OLD MOUNTAIN & Co.
Website: https://oldmountain.jp/
Instagram: https://www.instagram.com/oldmountain_official/
GLAD HAND & Co.
Website: https://glad-hand.com/
Instagram: https://www.instagram.com/gladhand_official/
