Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Butter sweets brand Tokyo Takanawa Butterista marks its first anniversary with a new product, "Butter Bar," a rich two-layer butter cake for butter lovers, on sale for a limited time from September 16 to 22, 2026, at Daimaru Tokyo's MVP Sweets.
Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.
Bandai's Lifestyle Business Division is opening a Trickcal: Chibi Go pop-up store, with online reservations opening September 17, 2026 on Premium Bandai for Spiki goods, T-shirts, and more than 80 types of acrylic stands.
Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.
From October 1, Unko Museum TOKYO, NAGOYA, and OKINAWA are hosting Autumn BIG Unko Band 2026, where the museum's unko animals form a band and invite visitors to groove along, together with new limited-edition embroidered pin badges.
Universal Studios Japan held a press preview on September 9 for the 15th-anniversary Halloween Horror Nights, part of its 25th-anniversary autumn event Universal Extreme Autumn – Discover U!!!, running September 10 to November 8, 2026. The preview revealed an all-new Street Zombies story with the largest zombie horde yet, first guest reactions to the park's debut R-18 attraction Afterimage, and the new Resident Evil Requiem attraction The Dive.
Warner Bros. Studio Tour Tokyo has opened its first-ever Halloween special event, "DARK ARTS HALLOWEEN," running from September 10 to November 8, 2026, with a first-ever live performance, over 100 floating jack-o'-lanterns in the Great Hall, and Death Eaters and Dementors overtaking the venue.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Wrangler brings back its 1950s rodeo-era Champion Jacket in a faithful, Japan-made reissue, with advance sales starting September 12, 2026 at a limited-time pop-up store on the 2nd floor of Shinjuku Flags.
Private Villa Yasui Bettei, a two-building whole-villa stay steps from the 150-year-old Ryotei Yasui in Hikone, Shiga, opens on September 14, 2026, with guests spending their days in the villa and walking over to Ryotei Yasui for a kaiseki dinner.
Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.