Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Suntory Beverage & Food is releasing 24 limited-edition Chiikawa-themed bottle designs across eight of its popular drinks nationwide from early September 2026, tying in with the movie Chiikawa the Movie, The Secret of the Mermaid Island.
The Toranomon Advertising Festival, a nine-day advertising creative festival at TOKYO NODE in Toranomon Hills, returns October 9–17, 2026, after its debut edition drew 17,044 visitors. The first wave of announced 2026 speakers includes creative directors Naoki Ito, Masashi Kawamura, and Kashiwa Sato, actor Kyoko Hasegawa, and choreographer MIKIKO.
WEGO is holding a three-day pop-up event, "WEGO 2026 SUMMER SPECIAL POPUP," at THE PLUG in Harajuku from August 7 to 9, 2026, celebrating IVE member REI's appointment as the face of its WEGO 2026 SUMMER visual campaign.
YADOKARI is now accepting applications for "YADOKARI VILLAGE TOUR Vol.3," a 2-night, 3-day monitor tour based at its tiny house lodging in Kita-Karuizawa this September, where guests harvest cabbage in a 360° field, ride along on a farm work vehicle, and share a meal with Tsumagoi Village locals. Applications are open from July 22 to August 24, 2026, limited to four groups.
Colopl's mobile action game Alice Gear Aegis reached its 8.5th anniversary on July 22, 2026, with an anniversary livestream set for July 29 and a series of in-game campaigns — including a revived costume, select scouts, an accessory exchange, and a Carat purchase bonus — running into September.
AmiAmi is now accepting pre-orders for Alter's Arknights Hellagur Gala Night Ver. 1/7 scale completed figure, the fourth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥25,080 (tax included).
Starting July 15, 2026, Asagiri Milk's eat-in menu at Hanshin Umeda Main Store grows from one item to five, adding a Milk Shake and a summer-limited Mt. Fuji Cider Float, while its popular soft serve gains a choice of cone or cup and a pancake sandwich for the regular size.
Starting July 22, 2026, Attack on Titan: Brave Order kicks off the second half of the Brave Order Grand Advance Festival, offering a new Naval Corps gacha, missions for Mikasa's limited outfit, a quest cost boost, and a login bonus worth up to 3,000 Red Radiant Stones.
Oddspark, the online betting service for publicly managed sports operated by Oddspark Co., Ltd., is running a collaboration campaign with the anime Attack on Titan from July 23 to August 5, 2026, offering original collaboration goods such as ponchos, carrying cases, and T-shirts as Ticket Challenge prizes, alongside a companion follow-and-repost campaign on X.
Alter's 1/7 scale completed figure of Implacable from Azur Lane is now available for pre-order at Amiami in a Special Ver. and a Normal Ver., each bundled with an AmiAmi-exclusive A2 clear poster. The Special Ver. is priced at 39,380 yen and the Normal Ver. at 31,680 yen (tax included), with release scheduled for May 2027.
BaneBAGUS Akasaka Mitsuke, a one-minute walk from Akasaka Mitsuke Station, has renovated its terrace area into an all-weather, semi-private lounge with sofa seating and individual air conditioning at every table, alongside new BBQ plans featuring premium ingredients.
Global lifestyle brand CASETiFY is launching a new Marvel Spider-Man collection of phone cases and tech accessories inspired by the film Spider-Man: Brand New Day, available online and at select stores across Japan starting July 22, 2026.